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- Tasks: Lead and optimise marketing strategies across various channels to drive growth.
- Company: Join MRG, a dynamic player in the financial services sector, based in Glasgow.
- Benefits: Enjoy a competitive salary, flexible work options, and a vibrant team culture.
- Why this job: Be part of a strategic role that shapes impactful marketing initiatives and drives real change.
- Qualifications: Significant marketing experience in Financial Services and strong leadership skills required.
- Other info: One day a week in the Glasgow office is needed; the rest can be remote.
The predicted salary is between 70000 - 80000 £ per year.
MRG is really excited to be bringing this fantastic Head of Marketing opportunity to market in Glasgow. If you’re a strategic leader, who loves the challenge of rolling your sleeves up and wants the chance to be instrumental in a growing financial services business, this is the role for you!
The Head of Marketing is a senior leadership role responsible for setting and delivering the strategic marketing direction across both direct-to-consumer and intermediary channels. By harnessing the brand vision and effectively positioning and promoting products, you will ensure all marketing activity is customer-focused, commercially effective, and compliant with regulatory and legal standards—ultimately driving measurable growth in engagement and sales.
Reporting to the Chief Marketing Officer and part of the Management Group, this is a senior, strategic position with real influence. You’ll shape and lead a bold, integrated marketing strategy across both direct-to-consumer and intermediary channels. From performance marketing and content strategy to B2B enablement and brand positioning, your remit will be wide-ranging and high-impact.
You’ll lead a team of nine (three direct reports), manage significant budgets, and be accountable for delivering measurable growth in enquiries, web starts, and sales—all while ensuring marketing activity aligns with regulatory requirements, including the Consumer Duty.
- Own the marketing strategy for both direct and intermediary channels
- Lead and optimise multi-channel campaigns across PPC, paid social, SEO, direct mail, and more
- Champion data-led decision making and customer insight
- Oversee content strategy, product positioning, and brand-aligned messaging
- Collaborate closely with Product, Sales, Compliance, and Customer Experience teams
- Manage marketing performance reporting and budget accountability
- Significant marketing experience in Financial Services is essential
- Proven track record in both D2C and intermediary marketing environments
- Strong team leadership skills with a passion for developing talent
- Deep understanding of performance marketing and campaign optimisation
- Knowledge of regulatory marketing practices including Consumer Duty
- A commercial mindset, with strong stakeholder influence and communication skills
The salary range for this role is £70k - £80k base, plus package and one day per week is required in the Glasgow office.
Marketing Project Executive employer: MAC Recruit Group Ltd
Contact Detail:
MAC Recruit Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Executive
✨Tip Number 1
Familiarise yourself with the latest trends in financial services marketing. Understanding the nuances of both direct-to-consumer and intermediary channels will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the financial services sector, especially those who have experience in marketing roles. Attend industry events or webinars to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss your experience with data-led decision making and campaign optimisation. Be ready to share specific examples of how you've used customer insights to drive marketing strategies and measurable growth.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing teams and budgets. Be prepared to discuss how you've developed talent within your team and driven performance in previous roles.
We think you need these skills to ace Marketing Project Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially within financial services. Emphasise your leadership skills and any successful campaigns you've managed, particularly in D2C and intermediary environments.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and passion for marketing. Mention specific examples of how you've driven growth through integrated marketing strategies and your understanding of regulatory practices like Consumer Duty.
Showcase Data-Driven Achievements: In your application, include quantifiable results from previous roles. Highlight how your data-led decision-making has positively impacted marketing performance and contributed to sales growth.
Research the Company: Familiarise yourself with MRG and their marketing approach. Understanding their brand vision and current marketing strategies will help you align your application with their goals and demonstrate your genuine interest in the role.
How to prepare for a job interview at MAC Recruit Group Ltd
✨Showcase Your Strategic Thinking
As a Marketing Project Executive, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they led to measurable growth. Be ready to discuss how you would approach the marketing strategy for both direct-to-consumer and intermediary channels.
✨Highlight Your Leadership Skills
This role involves leading a team, so it's crucial to showcase your leadership experience. Share specific instances where you've successfully managed a team, developed talent, or driven performance. Discuss your approach to team collaboration and how you motivate others to achieve their best.
✨Demonstrate Your Knowledge of Regulatory Standards
Given the importance of compliance in this role, be prepared to discuss your understanding of regulatory marketing practices, including the Consumer Duty. Highlight any relevant experience you have in ensuring marketing activities align with legal standards, as this will show your suitability for the position.
✨Prepare for Data-Driven Discussions
Data-led decision making is key in this role. Be ready to talk about how you've used data to inform marketing strategies and optimise campaigns in the past. Bring examples of metrics you've tracked and how they influenced your marketing decisions, especially in financial services.
