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- Tasks: Lead exciting digital marketing campaigns and analyse performance metrics.
- Company: Join a top B2B services provider with a dynamic marketing team.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make an impact with data-driven strategies in a collaborative environment.
- Qualifications: Experience in B2B digital campaigns, Google Ads, and analytics tools required.
- Other info: Ideal for creative thinkers eager to drive marketing success.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a leading and prominent B2B services provider, as they look to appoint a Marketing Campaign Lead, joining an established in-house Marketing, Comms and Events team.
Marketing Campaign Lead responsibilities:
- Develop, implement and manage end-to-end multi-channel digital marketing campaigns that nurture and deliver leads into our sales funnel. Ensuring timeliness, effective budgeting and alignment with our membership growth plans.
- Running and optimising Google Ads campaigns with a firm grasp of search and display.
- Using Google Tag Manager to set up and manage triggers, tags and custom conversions.
- Setting up and reporting on campaign performance using GA4 and other analytics tools.
- Collaborating across teams to ensure campaigns are aligned, well-executed and data-driven.
- Driving and measuring the performance of email marketing, SEO, website optimisation and automations.
- Collaborating across teams to develop targeted content for paid and organic social campaigns, including ads, carousels and video.
- Manage paid and organic social media campaigns, through LinkedIn Marketing Solutions, optimising content, monitoring budget, ROI and KPIs.
- Testing and optimising marketing tactics for lead nurturing processes and member acquisition, utilising marketing automations.
- Support the continuous improvement of the acquisition strategy.
Experience required:
- Proven experience planning and executing high-impact, B2B multi-channel digital campaigns to deliver ROI.
- Hands-on skills in Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
- Proficient with WordPress and web content management systems.
- Experience setting up and managing Google Tag Manager and event tracking.
- Proficient in GA4 and ability to make data led decisions.
- Experience with paid LinkedIn campaigns, specifically on lead generation, building audience lists on LinkedIn (matched audiences).
- Ability to manage internal relationships and expectations across various levels of experience and seniority.
- In-depth knowledge of paid LinkedIn Marketing Solutions and lead generation strategies.
Marketing Campaign Lead (County Durham) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Lead (County Durham)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B digital marketing, especially around Google Ads and LinkedIn Campaign Manager. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in managing multi-channel campaigns. Engaging with them on platforms like LinkedIn can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve campaign performance, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest features and updates in GA4 and Google Tag Manager. Being able to demonstrate your proficiency in these tools during discussions will set you apart from other candidates.
We think you need these skills to ace Marketing Campaign Lead (County Durham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B digital marketing campaigns. Focus on your hands-on skills with Google Ads, LinkedIn Campaign Manager, and any other platforms mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of multi-channel digital marketing. Mention specific campaigns you've led and the results achieved, particularly in terms of ROI and lead generation.
Showcase Analytical Skills: Emphasise your proficiency in analytics tools like GA4 and Google Tag Manager. Provide examples of how you've used data to drive marketing decisions and optimise campaign performance.
Highlight Collaboration Experience: Discuss your ability to work across teams and manage relationships at various levels. Share examples of successful collaborations that led to effective campaign execution and alignment with business goals.
How to prepare for a job interview at Central Employment
✨Showcase Your Campaign Successes
Be prepared to discuss specific examples of successful B2B digital marketing campaigns you've led. Highlight the strategies you used, the tools involved, and the measurable outcomes, such as ROI or lead generation.
✨Demonstrate Your Analytical Skills
Since the role involves data-driven decision-making, be ready to explain how you've used analytics tools like GA4 and Google Tag Manager in past roles. Discuss how you interpret data to optimise campaigns and improve performance.
✨Familiarise Yourself with Their Brand
Research the company’s existing marketing strategies and campaigns. Understanding their brand voice and target audience will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Prepare for Collaboration Questions
As the role requires collaboration across teams, think of examples where you've successfully worked with others to achieve a common goal. Be ready to discuss how you manage relationships and expectations with different stakeholders.
