Sales/marketing manager - Leidinggevende

Join Marcura as a Digital Marketing Manager – A Remote-First Opportunity with Flexible Work Culture Our mission has always been to revolutionize digital processes within the global shipping industry. Our team is diverse, dynamic, and dedicated to driving forward a more efficient, tech-enabled future in maritime. With over 650 customers across 53 countries, an energetic team of 980+ members worldwide, and ambitious growth targets for 2025, we’re poised for continued success. About the Role: Digital Marketing Manager We’re looking for a data-driven, creative, and proactive Digital Marketing Manager to help grow awareness, traffic, and qualified inbound leads for Marcura through the website and paid digital channels. You’ll be responsible for end-to-end campaign execution, SEO and web optimization, social and paid performance, and continuous conversion improvement. This is a hands-on role suited to someone who thrives on autonomy, experimentation, and impact—and who can translate marketing activity into tangible pipeline growth. Grow and engage Marcura’s digital audience through SEO, content amplification / distribution, social media, and paid channels. Optimise the full inbound digital funnel from traffic acquisition to lead conversion, ensuring a seamless and high-performing journey. Manage and optimise the Marcura website to ensure it performs as a high-converting inbound engine. Use SEO and content strategy to drive organic growth, increase rankings, and support thought leadership. Monitor campaign performance and lead quality via HubSpot, GA4, and LinkedIn Campaign Manager reporting on what’s working and why. Run A/B tests to continually improve landing page and conversion performance. Collaborate with internal teams (product marketing, sales, design) and external vendors to deliver results. Own digital marketing KPIs, ensuring activities are aligned to pipeline and revenue goals. Stay up to date with the latest trends and techniques in digital marketing. Be a player-coach to other members of the team on digital marketing best practice. Bachelor’s degree in marketing, communications, business, or related field ~ Additional training or certification in ABM, marketing automation, or digital marketing tools is an advantage ~5+ years of experience in B2B digital marketing, ideally in SaaS, maritime tech, or professional services. ~ Strong track record in delivering high-quality leads through digital channels. ~ HubSpot or similar marketing automation platforms ~ Website CMS (e.g. Framer or WordPress) ~ Proven ability to plan and execute SEO and paid digital strategies. ~ Experience working closely with content and product marketing teams. ~ Creative thinker with a test-and-learn mindset. ~ Strong project management and prioritization skills. ~ Highly analytical and comfortable with campaign data, attribution, and ROI analysis. ~ Prior training or experience in ABM platforms, campaign management, and reporting tools ~ Familiarity with internal campaign workflows and content briefing processes Competitive Salary and Bonus : We reward your expertise and contributions. Flexible, Remote-First Culture : Work remotely with occasional in-office events and project days to foster collaboration and team spirit. Marcura Wellness Zone : We value your work-life balance and well-being. Global Opportunities : Be part of an ambitious, expanding company with a local touch. Monthly Performance Support : Our modern performance management framework empowers you to reach your full potential. Diverse, Supportive Work Culture : We’re committed to inclusion, diversity, and a sense of belonging for all team members. We’re proud of our progress in diversity, particularly in increasing gender representation in a traditionally male-dominated industry. Ready to make a difference in a rapidly growing, global tech company? For more information about our journey and mission, visit our website and LinkedIn pages.