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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join GIMO, a top independent marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy hybrid working, private health insurance, and engaging social activities.
- Why this job: Be part of a dynamic team driving innovation in online gaming with a focus on growth and collaboration.
- Qualifications: 5+ years in senior SEO roles, preferably in online gaming; strong technical SEO knowledge required.
- Other info: GIMO values diversity and encourages applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Location: London - Hybrid
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
Duties and Responsibilities:
- Reporting to our Vice President of Digital Acquisition, the responsibilities of this role include, but are not limited to:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets.
- Managing Technical SEO Audits.
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Person Specifications:
- Experience in a similar role within Online Gaming/Casino or Sports Betting Industry.
- Have at least 5 years’ experience working in a senior SEO position.
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial.
Our generous benefits package includes:
- Hybrid working
- Private Health Insurance
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO (London Area)
✨Tip Number 1
Familiarise yourself with GIMO and NetBet's specific SEO strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 2
Network with current or former employees of GIMO or similar companies in the iGaming industry. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 3
Stay updated on the latest trends and changes in SEO, particularly within the online gaming sector. Being able to discuss recent developments or algorithm changes during your interview will demonstrate your commitment to staying at the forefront of the industry.
✨Tip Number 4
Prepare to discuss specific examples of successful SEO campaigns you've led in the past. Highlighting measurable results and your strategic thinking will help you stand out as a candidate who can drive revenue growth for GIMO.
We think you need these skills to ace Head of SEO (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the online gaming or sports betting industry. Emphasise your achievements and specific results from previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming industry. Mention specific strategies you have implemented in the past and how they could benefit GIMO and NetBet.
Showcase Technical Skills: In your application, clearly outline your technical SEO skills, including familiarity with tools like Google Search Console, Ahrefs, and SEMrush. Provide examples of how you've used these tools to drive results.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of how you've effectively communicated SEO strategies to both technical and non-technical stakeholders in your previous positions.
How to prepare for a job interview at Placed
✨Showcase Your SEO Expertise
Make sure to highlight your experience in the online gaming or sports betting industry. Discuss specific SEO strategies you've implemented in previous roles, especially those that led to increased revenue or improved visibility.
✨Familiarise Yourself with GIMO and NetBet
Research GIMO and its partnership with NetBet thoroughly. Understand their brand values, target audience, and the unique challenges they face in the iGaming sector. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Technical SEO Questions
Given the technical nature of the role, be ready to discuss your knowledge of technical SEO aspects like Pagespeed, robots.txt, and sitemap.xml. Prepare examples of how you've conducted technical audits and the impact they had on website performance.
✨Demonstrate Strong Communication Skills
As the Head of SEO, you'll need to communicate effectively with various teams. Be prepared to showcase your communication skills during the interview by articulating your thoughts clearly and engagingly, especially when discussing complex SEO concepts.
