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- Tasks: Lead a creative media team to promote smart meter adoption across Great Britain.
- Company: Join Smart Energy, a key player in the national smart meter rollout for a sustainable future.
- Benefits: Enjoy a dynamic work environment with opportunities for impactful contributions and career growth.
- Why this job: Be part of a transformative project that supports net zero goals and engages diverse communities.
- Qualifications: Proven experience in corporate communications and strategic PR leadership is essential.
- Other info: This is a newly created role with significant influence on national energy policy.
The predicted salary is between 43200 - 72000 £ per year.
Lead a highly talented and creative media team for one of the biggest technological and infrastructural investments of our time and ensure a favourable media environment to facilitate the smart meter rollout.
The opportunity: Smart Energy’s task is to engage everyone across the whole of Great Britain with the national rollout of smart meters. Every British home and microbusiness has the opportunity to upgrade to digital gas and electricity smart meters, utterly transforming the way we buy and use energy and paving the way to a smarter, more energy efficient future, which will be fundamental to Britain reaching its net zero carbon emissions goals.
One of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted around 50 per cent of British households and it is vital that consumers who are harder to reach or need greater support are not left behind.
The Director of Public Relations is a newly created position, as a key member of the senior leadership team and reporting to the Chief Executive Officer you will perform a vital role in the national campaign to support the rollout of smart meters. You will lead the company’s delivery of high-quality PR to ensure the media environment best facilitates the adoption of smart meters across the country. This will include overseeing the delivery of proactive PR campaigns that encourage people to get a smart meter and the management of (and fast-paced response to) the news agenda surrounding smart meters and the smart meter rollout.
Main responsibilities include:
- Lead the PR Team based in London and Edinburgh, providing strong, positive, and inclusive leadership and strategic direction for their activity.
- Ensure the high-quality delivery of excellent management of and/or fast paced response to the news agenda surrounding smart meters and the smart meter rollout, including by serving as a senior spokesperson.
- Oversee the delivery of proactive PR campaigns that communicate the benefits of smart meters and help convert customers to get a smart meter.
- Report to the board on PR activity, including securing board support for strategy, activity, and budget.
- Work collectively across teams internally and with external stakeholders such as BEIS and energy suppliers.
Skills, experience, and competencies include:
- The ability to drive and deliver national communications that successfully cuts through, in areas of high-profile policy and/or controversial policy.
- Experience of overseeing a corporate comms or reactive news team that is prepared, professional and works effectively with other teams in the company.
- The ability to lead the development of sophisticated communications strategies and oversee their implementation using strong evidenced argument.
- Strategic thinker but comfortable with overseeing and, where necessary, directly managing and delivering tactical communications activity from inception to completion.
- Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.
The rollout of smart meters is the key to achieving a low-carbon, efficient and reliable way of providing gas and electricity to Great Britain. Therefore, the positive impact the successful candidate can have will be tangible and will afford them an outstanding career opportunity.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Public Relations
✨Tip Number 1
Network with professionals in the energy and public relations sectors. Attend industry events, webinars, or conferences related to smart energy and public relations to meet potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the current media landscape surrounding smart meters and energy efficiency. Understanding the key players and ongoing discussions will help you position yourself as a knowledgeable candidate during interviews.
✨Tip Number 3
Showcase your leadership skills by volunteering for projects that require team management or strategic planning. This experience will demonstrate your ability to lead a PR team effectively, which is crucial for this role.
✨Tip Number 4
Prepare to discuss how you would handle specific PR challenges related to the smart meter rollout. Think of examples where you successfully managed communications in high-pressure situations, as this will highlight your suitability for the role.
We think you need these skills to ace Director of Public Relations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, particularly in leading teams and managing high-profile campaigns. Use specific examples that demonstrate your ability to drive national communications and engage diverse communities.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the smart meter rollout and how it aligns with your professional values. Discuss your strategic thinking and provide examples of successful PR campaigns you've led, emphasising your leadership style and ability to work collaboratively.
Showcase Your Communication Skills: In your application, highlight your communication skills by providing examples of how you've effectively managed media relations and responded to news agendas. This is crucial for the role, so be sure to illustrate your experience as a spokesperson.
Demonstrate Understanding of the Sector: Research the smart meter initiative and its significance in achieving net zero carbon emissions. In your application, mention your understanding of the energy sector and how you can contribute to the campaign's success through innovative PR strategies.
How to prepare for a job interview at Job Traffic
✨Showcase Your Leadership Skills
As a Director of Public Relations, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight your ability to inspire and motivate others, especially in high-pressure situations.
✨Demonstrate Strategic Thinking
The role requires a strategic mindset. Be ready to talk about how you've developed and implemented communication strategies in previous roles. Use specific examples to illustrate your thought process and how you measure success.
✨Understand the Smart Meter Rollout
Familiarise yourself with the smart meter initiative and its significance in achieving net zero carbon emissions. Be prepared to discuss how you would approach PR campaigns related to this topic and engage diverse communities across Great Britain.
✨Prepare for Media Scenarios
Given the fast-paced nature of the news agenda, think about potential media scenarios that could arise during the smart meter rollout. Prepare responses to possible questions or controversies, showcasing your ability to handle challenging situations effectively.
