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- Tasks: Lead and build a new Product & Services Marketing team across EMEA.
- Company: Join ARKANCE, a global leader in tech solutions for architecture and construction.
- Benefits: Enjoy an excellent salary package and various corporate perks.
- Why this job: Shape the future of digitalisation in construction while leading a dynamic team.
- Qualifications: 8+ years in product marketing; degree in Business or Marketing required.
- Other info: Fluent English is essential; other languages are a bonus.
The predicted salary is between 43200 - 72000 £ per year.
Mind Partners is an executive search firm with offices in London, Paris and New York. We specialise in retained headhunting for executives, senior management, and experts.
We are now partnering with Arkance to appoint their Product & Services Marketing Director EMEA based in the UK. ARKANCE is a global company specialising in providing technology solutions and services for the architecture, engineering, construction (AEC), and manufacturing industries. They focus on enhancing efficiency, quality, and profitability through advanced automation and purpose-built software solutions. ARKANCE aims to empower businesses to design, build, and solve the challenges of tomorrow.
ARKANCE is now seeking a dynamic Product & Services Marketing Director to lead and structure the new Product & Services Marketing team across the EMEA region. This role involves building a high-performing team from scratch and ensuring our products and services align with evolving market needs.
Key Responsibilities:- Team Leadership: Build and manage a team of Product & Services Marketing Managers and a Community Manager. Define roles, workflows, and career paths within the team.
- Market Insights: Consolidate market trends and competitive intelligence across EMEA. Lead voice-of-customer initiatives and develop a deep understanding of key industries.
- Offering & Messaging: Define positioning, value propositions, and messaging. Contribute to structuring and packaging offers.
- Go-to-Market (GTM): Build and execute multichannel GTM plans in partnership with Services, Sales, and Marketing teams. Support sales enablement with tailored materials.
- Performance Tracking: Define and monitor key metrics, set up feedback loops, and communicate results internally to influence the roadmap.
- Bachelor’s degree or higher in Business, Marketing, or related field.
- 8+ years of experience in product launches, product marketing management, or go-to-market strategy.
An excellent salary package and benefits are on offer.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product & Services Marketing Director EMEA
✨Tip Number 1
Network with professionals in the AEC and manufacturing industries. Attend industry events, webinars, or conferences to meet potential colleagues and learn about the latest trends. This will not only enhance your understanding but also help you make valuable connections that could lead to job opportunities.
✨Tip Number 2
Familiarise yourself with ARKANCE's products and services. Understanding their offerings will allow you to speak knowledgeably during interviews and demonstrate your genuine interest in the company. Consider how you can contribute to their mission of enhancing efficiency and profitability through technology.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've built or managed teams. Prepare examples that highlight your ability to define roles, workflows, and career paths, as these are crucial for the Product & Services Marketing Director role.
✨Tip Number 4
Stay updated on the latest marketing tools and strategies relevant to the role. Being proficient in tools like HubSpot and Canva can set you apart from other candidates. Consider taking online courses or certifications to bolster your skills and demonstrate your commitment to professional development.
We think you need these skills to ace Product & Services Marketing Director EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, team leadership, and the AEC or manufacturing industries. Use keywords from the job description to align your skills with what ARKANCE is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Discuss your experience in building teams and executing go-to-market strategies, and how these can benefit ARKANCE.
Showcase Your Analytical Skills: In your application, provide examples of how you've used market insights and competitive analysis to drive product success. Highlight any metrics or results that demonstrate your impact in previous roles.
Highlight Relevant Tools Experience: Mention your familiarity with marketing and business management tools like HubSpot, NetSuite, and Airtable. This will show that you are well-equipped to handle the technical aspects of the role.
How to prepare for a job interview at Job Traffic
✨Research ARKANCE Thoroughly
Before the interview, dive deep into ARKANCE's mission, values, and recent projects. Understanding their focus on technology solutions for the AEC and manufacturing industries will help you align your answers with their goals.
✨Showcase Your Leadership Skills
As a Product & Services Marketing Director, you'll need to build and manage a team. Be prepared to discuss your previous leadership experiences, how you've structured teams, and your approach to fostering collaboration and growth.
✨Demonstrate Market Insight
Highlight your knowledge of market trends and competitive intelligence in the EMEA region. Discuss any relevant experience you have with voice-of-customer initiatives and how you've used insights to shape marketing strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare examples of past challenges you've faced in product marketing and how you successfully navigated them, particularly in relation to go-to-market strategies.
