Director, Global Product Marketing - Fragrance

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace.

As the Director, Global Product Marketing - Fragrance you will oversee the execution of product marketing initiatives for our Perfume Mists and craft the strategic vision that will propel our brand to new heights. In this pivotal role, you will blend strategic foresight, innovative leadership, and operational acumen to ensure our products not only meet consumer needs but also embody and advance our celebrated brand ethos. Sol de Janeiro is a leader in fragrance, where we have shown dominance with our beloved Perfume Mists. This is your opportunity to contribute to the future of these category-defining Perfume Mists, enhancing its market share and influencing beauty trends worldwide. The position will report to the VP, Global Product Marketing and will manage a team of three people.

Location: NYC Office (Hybrid – 3 days per week)

RESPONSIBILITIES

• Strategically manage and continually refine the 3-year rolling product launch calendar, focusing on core and limited edition Perfume Mists to drive category growth, recruit new consumers, and retain existing ones.
• Deliver exciting and breakthrough innovation concepts that drive growth based on a combination of gap analysis, ability to drive buzz, consumer-focused insights and data, trend and market reports and inspiration.
• Work with Executive Director to manage cost and margin targets to meet financial objectives of the brand and category, assisting in setting COG & margin targets by category and adjusting MOB targets to reach gross margin targets.
• Develop and manage the rolling product launch calendar, coordinating with Product Development, Packaging, and other cross-functional teams to ensure timely and impactful product introductions. Oversee the process from concept to market launch, ensuring that products fulfill consumer expectations and brand standards.
• Lead and inspire a team of three marketing professionals, fostering a culture of high performance, continuous improvement, and developmental growth. Ensure that all team members are aligned with the category’s goals and fully equipped to execute their roles effectively. Steward a strong and clear briefing and feedback process across your team.
• Represent your innovation in strategic meetings with senior management and external partners, advocating for the program’s needs and strategic direction.
• Collaborate with Global Consumer Engagement and Creative teams to design and implement omnichannel go-to-market strategies that ensure cohesive brand messaging and optimize customer journey across all touchpoints.
• Work closely with regional commercial teams to ensure that global launches serve local market needs and consumer preferences, ensuring global brand consistency and local relevancy.
• Utilize data and analytics to identify fast-growing subcategories and trends, enhancing market share through well-informed strategies and actions.
• Champion sustainability initiatives within the product lifecycle, from ingredient sourcing to packaging, ensuring that all products adhere to the highest environmental and ethical standards.
• Drive ongoing analysis of category and SKU productivity resulting in recommendations for SKU resupport, pivots, or discontinuation.

QUALIFICATIONS

• Bachelor’s degree or equivalent required; MBA strongly preferred.
• Minimum of 8 years of experience in global marketing within the beauty industry, with a strong emphasis on fragrance.
• Proven track record in brand-building, including ownership of product/category strategies and end-to-end execution.
• Potent blend of strategic thinking, creative vision, and analytical rigor.
• Demonstrated ownership mindset-able to lead programs and categories with autonomy and accountability.
• Exceptional communication, presentation, and interpersonal skills.
• Highly organized, with strong attention to detail and the ability to thrive in a fast-paced environment.
• Collaborative team player with a positive attitude and the ability to build and nurture cross-functional relationships.
• Strong leadership capabilities with experience managing and developing direct reports.

This role follows a hybrid work model with three mandatory in-office days per week and requires candidates to be based in the NYC metro area.

Salary Range: $180,000—$205,000 USD

In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.