Head of Sales & Marketing

Job Title: International Head of Sales and MarketingDepartment: ROW Commercial Reporting to: COO Location: London ABOUT FABLE AND MANE Fable and Mane is an innovative, dynamic, and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Together, we’re crafting an inclusive space where everyone’s story matters, and where we push each other to grow every day.ROLE PURPOSEAs the International Head of Sales and Marketing, you will:Be responsible for shaping and executing the brand\’s go-to-market strategy, driving top-line growth, and building lasting brand equity across EU, Middle East and Asia. Lead the commercial (sales, distribution, partnerships) and marketing (brand, digital, PR, product marketing) functions to ensure alignment across consumer touchpoints and revenue streams.RESPONSIBILITIESThese will include but not limited to: Category Growth Vision Assess the hair care category within each market/client, identifying key growth opportunities.Define strategies aligned with the brand’s objectives, working closely with Brand Marketing teams.Provide continuous feedback on client/channel needs to enhance the Marketing and Trade Plans.Analyse competition, both in Brick & Mortar and Digital environments.Commercial & Sales Develop and execute market and retailer strategies to achieve market share, revenue, margin, and growth targets. Lead P&L responsibilities, sales and investments forecasting, target setting.Negotiate commercial terms and agreements with clients Monitor monthly distribution, market share/rankings, sales, and investments and put in action plan to drive growth Ensure correct pricing implementation and client invoicingRetail MarketingNegotiate and implement Trade and Retail Plans across physical and digital channels.Oversee the correct implementation of assortments in points of sale, planograms, in store materials, digital assets and training activations with Marketing Work closely with Brand Marketing teams to build strong marketing plans by market Customer Management – Joint Business PlanningBuild and maintain long term relationships with major international retail chains, e-commerce platforms, and distributorsDevelop joint business plans to drive category growth in each account.Set up, prepare and follow up on monthly/quarterly business updates with clientsEnsure excellence in customer service through order tracking, invoicing, and outstanding charge follow-ups.Team Leadership & CollaborationLead and mentor ROW team Partner cross-functionally with Brand Marketing, Creative, Digital, Operations and Finance EXPERIENCEMaster’s in business, luxury and/or marketing – Desirable Proven experience (min. 5 years) in international key account management, with a strong commercial focus — ideally gained in the beauty sector. – Essential Additional experience in retail or marketing within a consumer-driven environment. – Essential Familiarity with budget management, promotional planning, and driving category growth.- Essential Proven track record in commercial planning, trade terms negotiation, and driving growth within key accounts. – Essential Managerial experience, including leading and developing small teams – Essential Experience working in a matrixed, cross-functional environment – Desirable