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- Tasks: Lead consumer research to shape innovative product strategies and enhance consumer experiences.
- Company: Join Mars, a purpose-driven company focused on building a better tomorrow.
- Benefits: Enjoy a competitive salary, annual bonus, hybrid work options, and top-notch learning support.
- Why this job: Be part of a diverse team that values creativity and drives impactful change in the market.
- Qualifications: Bachelor's degree required; 7+ years in consumer research preferred, with strong analytical and storytelling skills.
- Other info: Mentorship opportunities available for junior researchers and a commitment to inclusivity.
The predicted salary is between 49000 - 65000 £ per year.
Location: Slough, United Kingdom
Work mode: Hybrid (at least 2 days per week in the office)
Salary: £57,000 – 65,000, annual bonus, benefits
Overview: The Consumer Insights Senior Scientist plays a key role in translating consumer insights into impactful product, packaging, and innovation strategies. This role integrates scientific expertise with creativity to shape consumer experiences, collaborating with R&D, marketing, and consumer insights teams to drive business growth and differentiation.
What Will Be Your Key Responsibilities:
- Sensory & Consumer Research: Extensive experience in independently designing, executing, analyzing, and translating sensory and consumer research learnings into actionable insights for product and packaging innovation. Apply advanced qualitative and quantitative methodologies beyond traditional approaches to solve complex research challenges. Strong articulation and storytelling skills to integrate information into cohesive narratives with conviction and credibility.
- Strategic Business Influence: Partnered with cross-functional teams to integrate sensory insights into product narratives, identify market opportunities, and develop claims strategies. Guide competitive differentiation and innovation pipelines. Strong business acumen, understanding of the competitive landscape and trends, consumer empathy, and communication skills to create winning consumer experiences.
- Cross-Functional Collaboration: Act as a bridge between sensory consumer research, brand strategy, and product development to ensure that consumer insights drive decision-making. Build strong relationships with internal teams and external market research partners.
- Technology & Program Development: Independently led research initiatives to assess product modifications, product/packaging innovation, and claims validation. Conduct testing to evaluate consumer response and ensure products meet market expectations. Adaptability in navigating ambiguous, complex, and evolving project scopes with a balanced mix of analytical and creative thinking, addressing novel challenges with confidence.
- Capability Development & Leadership: Provide mentorship to junior researchers, interns, and panel leaders. Offer sensory training programs to enhance R&D and cross-functional teams' understanding of product taste and quality.
What We Are Looking For:
- Bachelor’s degree in Marketing, Business, Food Science, Psychology, Statistics, or a related field (Master’s preferred).
- Extensive experience (around 7+ years) in consumer and market research (or 4+ years with a Master’s degree) within market research or CPG industries.
- Expertise in research methodologies, experimental design, data analysis, and interpretation.
- Strong analytical, problem-solving, and storytelling skills to translate insights into business strategies.
- Experience with Proficiency in Design Thinking and consumer-centric innovation approaches.
- Strong leadership, facilitation, influencing, communication, and cross-functional collaboration skills.
- Passion for fostering an inclusive and diverse culture within global R&D teams.
- Proven track record of leveraging consumer insights to drive strategic decisions across brand positioning, portfolio architecture, and long-term innovation pipelines, not limited to technical product enhancements.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including a company bonus.
Mars is committed to providing access, equal opportunity, and reasonable adjustments for individuals with disabilities, long-term health conditions, or neurodiversity during the application and recruitment process. To request reasonable adjustments, complete our Reasonable Adjustment Request Form.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalised as a result of such a request.
Consumer Insights Senior Scientist employer: Jobtraffic
Contact Detail:
Jobtraffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Senior Scientist
✨Tip Number 1
Familiarise yourself with the latest trends in consumer insights and sensory research. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the consumer insights and market research fields. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of how you've used consumer insights to drive strategic decisions in previous roles. Highlight your ability to collaborate cross-functionally and how your insights have led to successful product innovations.
✨Tip Number 4
Demonstrate your leadership skills by sharing experiences where you've mentored others or led projects. This will show that you not only have the technical expertise but also the capability to guide and inspire teams, aligning with the company's values.
We think you need these skills to ace Consumer Insights Senior Scientist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer and market research, particularly any work with sensory insights and product innovation. Use specific examples that demonstrate your analytical and storytelling skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer insights and how your background aligns with the role. Mention your experience in cross-functional collaboration and how you can contribute to the company's goals.
Showcase Your Research Skills: Provide examples of methodologies you've used in past research projects. Highlight your ability to translate complex data into actionable insights, as this is crucial for the role.
Prepare for Potential Questions: Think about how you would articulate your previous experiences in sensory and consumer research during an interview. Be ready to discuss specific challenges you've faced and how you overcame them, showcasing your problem-solving abilities.
How to prepare for a job interview at Jobtraffic
✨Showcase Your Research Expertise
Be prepared to discuss your experience in designing and executing sensory and consumer research. Highlight specific methodologies you've used and how they led to actionable insights, demonstrating your ability to translate complex data into compelling narratives.
✨Demonstrate Strategic Thinking
Illustrate your understanding of how consumer insights can influence product development and marketing strategies. Share examples of how you've partnered with cross-functional teams to identify market opportunities and drive innovation.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Provide examples of how you've built strong relationships and facilitated communication between different departments.
✨Prepare for Scenario-Based Questions
Expect questions that assess your adaptability and problem-solving skills in ambiguous situations. Think of past experiences where you navigated complex project scopes and how you applied both analytical and creative thinking to overcome challenges.
