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- Tasks: Lead a digital marketing team and manage all digital channels for a luxury brand.
- Company: Join a globally renowned heritage brand in the luxury UHNW space.
- Benefits: Enjoy a hybrid work model with a competitive salary and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving digital transformation in a prestigious environment.
- Qualifications: 5+ years in luxury digital marketing, team management, and CRM strategy experience required.
- Other info: This is a 9-12 month maternity cover role starting September 2025.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a passionate Senior Digital Marketing Manager for a 9-12 month maternity cover with a globally renowned heritage brand in the luxury UHNW space. You will manage a team of 3-4 and take day to day leadership responsibility for all digital marketing (earned, owned & paid) and social media channels. Reporting directly to the CMO, you will be joining a large and well-established Marketing function working across global markets and campaigns. This role is hybrid – London HQ. Start September 2025 (9-12 month full-time contract).
The Role
- Lead and promote digital transformation and a digital culture across the organisation.
- Line manage, and coach the digital team and all external digital agencies to deliver on digital development projects, such as website development, PPC advertising, Paid Social, broader digital marketing, and digital support across the business.
- Manage the digital budget and prepare regular management reports on progress.
- Drive best in class Social Media marketing through social innovation and content creation for the social channels (organic & paid).
- Deploy customer data strategy alongside the wider CRM team.
- Drive longer-term digital brand transformation through strong collaboration with key stakeholders.
- Optimise consumer journey strategy and audiences to deliver optimal and connected communication and messaging.
The Person
- Ideally at least 5+ years of experience working in "luxury" Digital Marketing roles.
- Experience in luxury/retail/travel background highly advantageous.
- Solid team management experience.
- Experience managing CRM strategy.
- Experience creating and implementing social media strategy (organic & Paid).
- Experience in managing external agencies to devise strategies and deliver results.
- Experience of budget management.
- Solid understanding of the various tools of performance marketing and analytics and how to leverage these to deliver quality site traffic and deliver sales.
Senior Digital Marketing Manager - Luxury (FTC) employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager - Luxury (FTC)
✨Tip Number 1
Familiarise yourself with the luxury market and its unique digital marketing strategies. Research successful campaigns from other luxury brands to understand what resonates with UHNW consumers.
✨Tip Number 2
Network with professionals in the luxury digital marketing space. Attend industry events or webinars to connect with potential colleagues and learn about current trends and challenges in the sector.
✨Tip Number 3
Showcase your leadership skills by discussing your experience in managing teams and projects. Prepare examples of how you've successfully led digital transformations or improved team performance in previous roles.
✨Tip Number 4
Be ready to discuss your approach to budget management and how you’ve optimised marketing spend in the past. Highlight any specific tools or methodologies you’ve used to track and report on digital marketing performance.
We think you need these skills to ace Senior Digital Marketing Manager - Luxury (FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury digital marketing roles. Emphasise your team management skills and any relevant projects that showcase your ability to lead digital transformation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury sector and detail how your background aligns with the responsibilities of the role. Mention specific achievements in digital marketing and how you can contribute to the company's goals.
Showcase Relevant Experience: When detailing your work history, focus on your experience with CRM strategies, social media management, and budget oversight. Use metrics to demonstrate your impact, such as increased engagement rates or successful campaign outcomes.
Highlight Leadership Skills: Since this role involves managing a team, be sure to include examples of your leadership style and how you've successfully coached teams in the past. This will show your potential employer that you can effectively lead and inspire others.
How to prepare for a job interview at LinkedIn
✨Showcase Your Luxury Experience
Make sure to highlight your experience in luxury digital marketing roles. Discuss specific campaigns you've worked on and how they contributed to brand growth, as this will resonate well with the company's heritage focus.
✨Demonstrate Leadership Skills
Since you'll be managing a team, prepare examples of how you've successfully led and developed teams in the past. Share your approach to coaching and mentoring, as well as any challenges you've overcome in team management.
✨Discuss Digital Transformation Initiatives
Be ready to talk about your experience with digital transformation projects. Highlight any successful strategies you've implemented that improved digital culture or enhanced customer engagement, particularly in the luxury sector.
✨Prepare for Budget Management Questions
As budget management is a key part of the role, come prepared with examples of how you've effectively managed budgets in previous positions. Discuss how you tracked performance and made adjustments to maximise ROI.
