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- Tasks: Lead promotions for live music events and festivals, driving revenue and audience growth.
- Company: Join an innovative company transforming the live music and entertainment industry.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a cultural movement, shaping unforgettable live experiences and expanding your network.
- Qualifications: Experience in event promotion, sponsorship integration, and market expansion is essential.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 43200 - 72000 £ per year.
An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.
As Head of Promotions, you will be responsible for overseeing a diverse portfolio of ticketed events, leading a team of senior/junior and regional promoters to drive consistent revenue growth, audience expansion, and brand positioning.
Key responsibilities include:
- Owning the long-term strategic vision for the businesses event portfolio, ensuring each event is financially and creatively optimised.
- Developing and executing a multi-year event expansion strategy, identifying new markets, audience segments, and growth opportunities.
- Developing and leading dynamic pricing models, including tiered ticketing, VIP offerings, and loyalty programs.
- Owning P&L responsibility for the event portfolio, working closely with finance to manage budgets and revenue targets.
- Working closely with brand partnerships and sponsorship teams to integrate sponsorship activations seamlessly into events.
- Leveraging industry relationships to secure long-term commercial partnerships, adding value beyond ticket sales.
- Managing a team of senior and regional promoters, setting clear performance goals and ensuring alignment with company objectives.
The ideal candidate will have:
- Experience working at a major event promotion company or a leading independent promoter.
- A strong understanding of sponsorship integration and brand activations within live events.
- Experience in expanding event brands into new markets or launching new festival properties.
- Familiarity with global music trends, cultural movements, and emerging audience behaviours.
- Strategic Leadership - The ability to balance big-picture vision with day-to-day execution.
- Data-Driven Decision Making - Uses insights and analytics to optimise ticket sales and pricing models.
- Negotiation & Influence - Strong ability to secure top-tier talent, venues, sponsorships, and partnerships.
- Market Expansion & Growth Strategy - Understanding of how to scale event brands across regions and audience segments.
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
Head of Promotions - Live Music Events / Festivals employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Promotions - Live Music Events / Festivals
✨Tip Number 1
Network within the live music industry by attending events, festivals, and conferences. Building relationships with key players can open doors and provide insights into potential job opportunities.
✨Tip Number 2
Stay updated on current trends in live music and entertainment. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media to demonstrate your knowledge during interviews.
✨Tip Number 3
Showcase your experience in managing successful events by volunteering or taking on freelance projects. This hands-on experience will not only enhance your CV but also give you real-world examples to discuss in interviews.
✨Tip Number 4
Prepare for interviews by developing a clear vision of how you would expand the event portfolio. Be ready to discuss specific strategies and ideas that align with the company's goals and values.
We think you need these skills to ace Head of Promotions - Live Music Events / Festivals
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event promotion, team leadership, and strategic planning. Use specific examples that demonstrate your success in driving revenue growth and audience expansion.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for live music and events. Discuss your vision for the role and how your background aligns with the company's goals. Be sure to mention any unique insights you have about the industry.
Showcase Your Achievements: In both your CV and cover letter, quantify your achievements where possible. For example, mention the percentage increase in ticket sales you achieved or the number of new markets you successfully entered.
Research the Company: Familiarise yourself with Handle Recruitment and their approach to live events. Understanding their brand values and recent projects will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Job Traffic
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the live music and events industry. Discuss current trends, emerging audience behaviours, and how they can impact event promotion. This will show that you are not only passionate about the role but also well-informed.
✨Highlight Your Strategic Vision
Prepare to talk about your long-term vision for event promotion. Discuss how you would develop and execute a multi-year expansion strategy, and be ready to share examples from your past experiences where you've successfully implemented similar strategies.
✨Emphasise Team Leadership Skills
As a Head of Promotions, you'll be leading a team. Be prepared to discuss your leadership style, how you set performance goals, and how you ensure alignment with company objectives. Share specific examples of how you've motivated teams in the past.
✨Demonstrate Data-Driven Decision Making
Talk about how you use insights and analytics to optimise ticket sales and pricing models. Be ready to provide examples of how data has influenced your decisions in previous roles, especially in relation to dynamic pricing and audience segmentation.
