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- Tasks: Lead innovative paid influencer strategies for La Roche Posay's social media presence.
- Company: Join a renowned skincare brand committed to skin health and social impact.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be part of a passionate team driving impactful campaigns in the beauty industry.
- Qualifications: Proven experience in paid influencer strategy and excellent communication skills required.
- Other info: This is a 12-month maternity cover position based in London.
The predicted salary is between 36000 - 60000 £ per year.
Are you a passionate social brand manager ready to elevate a beloved skincare brand? We are searching for a strategic and creative individual to lead the Paid Advocacy strategy for La Roche Posay UKI!
This role will empower you to:
- Shape the Narrative: Develop and execute innovative paid influencer and medical advocate social strategies, driving paid Share of Views and amplifying La Roche Posay's medically-anchored messaging.
- Social Media Savvy: Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to drive Mentions. Continuously monitor competitor activities and industry best practices to inform brand strategy.
- Trendsetting & Disruptive: Identify emerging trends, implement cutting-edge strategies, and create unique activations to engage audiences of all ages.
- Data-Driven Optimization: Leverage data and analytics tools to track performance, maximize ROI, and inform strategic decision-making for all paid advocacy activities.
- Lead & Collaborate: Manage external agency partners, work with internal teams (commercial, medical, brand) locally and globally, and collaborate with the wider CDO team to deliver impactful, integrated campaigns across engagement touchpoints.
A Day in the Life
The Senior Social Brand Manager is responsible for driving the paid influencer strategy to increase Share of Views within the skincare category, requiring a strategic mindset, creativity, and agility to meet Share of Influence targets.
Work closely with the brand team to deliver influencer content for campaigns, pushing boundaries on content quality and selecting the right profiles to communicate the brand message.
Stay informed on social media trends, competitor activations, and industry news to inspire the wider brand team.
Use internal reporting tools daily to monitor influencer metrics and overall brand performance, presenting insights to maximize ROI.
Collaborate with the La Roche Posay Love Advocacy lead, influencer agency, and global teams to achieve advocacy objectives, as well as with the wider CDO team for strategic campaigns.
Coordinate with the Commercial team to provide content for retail partners and drive social selling campaigns.
Who You Are
- Highly organized, results-oriented professional passionate about skin health, with proven experience in a similar role.
- Experience in Paid Influencer strategy and execution at manager level.
- Excellent communication and interpersonal skills for relationship-building.
- Strong project management skills with resilience to challenges.
- Creative with attention to detail and proactive problem-solving abilities.
- Capable of working independently and collaboratively.
- Thrives in fast-paced environments.
- Genuine passion for skin health and social impact.
- Data-driven with knowledge of social media management and analytics tools.
If you are motivated, results-driven, and passionate about beauty, we encourage you to apply!
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Brand Manager – la Roche Posay (12 Month Maternity Cover) (Basé à London)
✨Tip Number 1
Familiarise yourself with La Roche Posay's brand values and messaging. Understanding their medically-anchored approach will help you align your strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Stay updated on the latest trends in social media and influencer marketing. Being able to discuss current trends and how they can be applied to La Roche Posay's strategy will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Network with professionals in the skincare and beauty industry. Engaging with others in the field can provide insights into best practices and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to showcase your data-driven decision-making skills. Be ready to discuss specific examples of how you've used analytics to optimise campaigns in the past, as this is crucial for the role.
We think you need these skills to ace Senior Social Brand Manager – la Roche Posay (12 Month Maternity Cover) (Basé à London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Senior Social Brand Manager position. Understand the key responsibilities and required skills, particularly in paid influencer strategy and social media management.
Tailor Your CV: Customise your CV to highlight relevant experience in social brand management, particularly any work with skincare brands or in similar roles. Emphasise your achievements in driving engagement and managing influencer campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skin health and beauty. Discuss specific examples of how you've successfully executed paid advocacy strategies and your familiarity with social media trends and analytics.
Showcase Your Creativity: In your application, include examples of innovative campaigns you've led or contributed to. Highlight your ability to think outside the box and how you can bring fresh ideas to La Roche Posay's brand strategy.
How to prepare for a job interview at Golden Bees
✨Showcase Your Social Media Expertise
Be prepared to discuss your deep understanding of various social media platforms. Highlight specific campaigns you've managed, focusing on how you drove audience engagement and increased brand visibility.
✨Demonstrate Data-Driven Decision Making
Bring examples of how you've used data and analytics tools to optimise campaigns. Discuss how you tracked performance metrics and adjusted strategies to maximise ROI, as this role heavily relies on data-driven insights.
✨Emphasise Your Creative Strategy Skills
Prepare to share innovative ideas for influencer collaborations and unique activations. The interviewers will be looking for your ability to think outside the box and create engaging content that resonates with diverse audiences.
✨Highlight Your Collaborative Spirit
Since this role involves working with various teams and external partners, be ready to discuss your experience in collaboration. Share examples of successful projects where you led or contributed to cross-functional teamwork.
