E-commerce, Search and Social Analyst (,, United Kingdom)

Rate: £275 per dayOutside IR35Start: ASAPLocation: Remote in UKRole and Responsibilities:Gather and analyse data from social, search, and e-commerce platforms Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.Evaluate brand positioning and the competitive landscape Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.Explore consumer behaviour, including usage routines and purchase drivers Understand how consumers engage with products in their daily lives, and what influences their path to purchase.Assess brand sentiment and awareness Measure how widely the brand is known and track overall consumer sentiment across digital touch points.Develop strategic recommendations with support from the wider team Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives. Requirements:Fluency in Mandarin (spoken and written) is essentialProven experience in social listening, e-commerce review analysis, and/or market researchStrong analytical and storytelling skillsFamiliarity with Chinese digital platforms