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For Companies At a Glance
- Tasks: Shape and execute B2B marketing strategies to drive lead generation.
- Company: Join a dynamic global agency working with top brands like AWS, Adobe, and Google.
- Benefits: Enjoy hybrid work options and collaborate with a growing team of 65 professionals.
- Why this job: Be part of innovative events and campaigns that make a real impact in the B2B space.
- Qualifications: Experience in B2B marketing, strong analytical skills, and a degree in Marketing or Business preferred.
- Other info: Opportunity to work in a fast-paced environment with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
A Global B2B Lead Generation and Marketing agency in London are seeking a Strategist to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.
The Role
As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making. Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.
Key Responsibilities
- Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.
- Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
- Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
- Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
- Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
- Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
- Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
- Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
- Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
- Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.
- Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages and outreach copy.
- Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
- Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.
Qualifications
- Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
- Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
- Creative thinking and problem-solving abilities.
- Ability to work collaboratively in a fast-paced environment.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Degree in Marketing, Business, or a related field is preferred.
Key Attributes
- Strategic thinker: Able to see the bigger picture while managing the finer details.
- Client-centric: Committed to delivering exceptional service and value to clients.
- Collaborative team member: Excels at working with cross-functional teams and inspiring others.
- Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
- Adaptable: Thrives in a dynamic, fast-paced environment.
- Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
- Data-Driven: Uses data and analytics to inform decision-making and measure success.
Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid) employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing and event strategies. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our clients' success during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with major clients like AWS, Adobe, and Google. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your strategic thinking and how you used data to drive decisions, as this aligns closely with what we’re looking for in a Strategist.
✨Tip Number 4
Stay updated on emerging technologies and tools in the marketing sector. Being able to demonstrate your knowledge of innovative solutions can set you apart from other candidates and show us that you're proactive about improving marketing strategies.
We think you need these skills to ace Strategist (B2B, Marketing, Demand Generation) - Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B agency experience and any relevant event marketing roles. Use specific examples of campaigns you've worked on that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and client-centric approach. Mention specific clients or projects that demonstrate your ability to drive lead generation and how you can add value to the agency.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies in previous roles. Highlight any tools or methodologies you are familiar with that can help in performance analysis and reporting.
Demonstrate Collaboration Experience: Discuss your experience working with cross-functional teams. Provide examples of how you've collaborated with different departments to achieve campaign goals, showcasing your ability to work in a fast-paced environment.
How to prepare for a job interview at LinkedIn
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in B2B marketing, especially within an agency setting. Discuss specific campaigns you've worked on and how they contributed to lead generation for clients.
✨Demonstrate Analytical Skills
Prepare to discuss how you use data to inform your strategies. Bring examples of how you've monitored campaign performance and made adjustments based on insights to improve results.
✨Emphasise Collaboration
Since the role involves working closely with clients and cross-functional teams, be ready to share examples of successful collaborations. Highlight how you’ve worked with different departments to achieve common goals.
✨Stay Current with Industry Trends
Research recent trends in B2B marketing and event management. Be prepared to discuss how these trends could influence your strategies and how you plan to innovate in your approach.
