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- Tasks: Lead brand strategy and create compelling propositions for sustainable energy products.
- Company: Join Ecotricity, Britain's greenest energy company, pioneering renewable energy since 1995.
- Benefits: Enjoy hybrid working, healthcare plans, generous holidays, and various company discounts.
- Why this job: Shape the future of sustainable energy while collaborating with a mission-driven team.
- Qualifications: 4+ years in brand management with a passion for sustainability and strong communication skills.
- Other info: Opportunity to influence environmental policies and contribute to innovative projects.
The predicted salary is between 34000 - 42000 £ per year.
We're seeking a strategic Brand and Proposition Manager to develop and execute compelling domestic brand propositions for Ecotricity and our new product offerings. This role will be responsible for defining clear value propositions that resonate with our target audiences while ensuring alignment across the organisation to deliver on our brand promises.
Key Responsibilities
- Develop and refine Ecotricity's brand positioning, messaging, and value proposition
- Create compelling brand propositions for new products and services that align with our overall brand strategy
- Collaborate cross-functionally with product/UX, sales, operations, trading, product owners, change teams and customer service teams to scope and ensure proposition deliverability
- Conduct market research and competitor analysis to identify opportunities for differentiation
- Lead workshops with stakeholders to gather insights and build consensus around brand propositions
- Develop brand guidelines, messaging frameworks, and other assets to support consistent implementation
- Partner with marketing and design team members to translate brand propositions into effective marketing campaigns
- Monitor brand performance metrics and optimise propositions based on market feedback
- Ensure all customer touchpoints accurately reflect our brand propositions
- Work with the business to develop and manage the project plan from concept to delivery
Opportunity to shape the future of a pioneering sustainable energy brand. Collaborative work environment with a mission-driven team. Professional development and growth opportunities. Competitive salary and benefits package - £40k - £50k.
If you're a strategic brand thinker with a passion for sustainability and the ability to collaborate effectively across teams to deliver exceptional brand experiences, we want to hear from you!
About You
Qualifications
- 4+ years of experience in brand management, proposition development, or similar marketing roles
- Proven track record of developing successful brand propositions, preferably in the energy or sustainability sector
- Strong understanding of brand strategy principles and frameworks
- Excellent communication and influencing skills to work effectively across departments
- Demonstrated ability to translate customer insights into compelling value propositions
- Experience facilitating cross-functional workshops and building consensus
- Analytical skills to evaluate market data and measure proposition effectiveness
Preferred Skills/Experience
- Experience in the renewable energy sector or with sustainability-focused brands
- Knowledge of new product development processes
- Familiarity with customer journey mapping and experience design
- Project management experience
- Understanding of sustainability marketing and green consumer behaviour
What's in it for you...
- Healthcare plan, life assurance and generous pension contribution
- Volunteering Day
- Hybrid Working
- Various company discounts (including shops, gyms, days out and events)
- Holiday of 25 days (plus bank holidays) & ability to buy/sell days
- Cycle to work scheme, car pooling and onsite parking available
As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.
Flexibility statement
The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.
Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind. Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.
We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.
We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.
Ecotricity is an equal opportunities employer and is committed to providing equality for all.
Brand and Propositions Manager employer: Career Wallet
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Propositions Manager
✨Tip Number 1
Familiarise yourself with Ecotricity's brand values and mission. Understanding their commitment to sustainability and how they differentiate themselves in the energy sector will help you align your ideas with their vision during interviews.
✨Tip Number 2
Prepare examples of successful brand propositions you've developed in the past, especially those related to sustainability or the energy sector. Be ready to discuss how these experiences can translate into value for Ecotricity.
✨Tip Number 3
Network with professionals in the renewable energy and sustainability sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage in discussions with the hiring team.
✨Tip Number 4
Demonstrate your analytical skills by preparing to discuss how you would approach market research and competitor analysis for Ecotricity. Show that you can identify opportunities for differentiation and how you would implement them.
We think you need these skills to ace Brand and Propositions Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand and Propositions Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in brand management and proposition development. Use specific examples that demonstrate your success in creating brand propositions, especially in the energy or sustainability sector.
Write a Tailored Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with Ecotricity's mission. Highlight your strategic thinking and collaboration skills, and provide examples of how you've successfully worked across teams to deliver brand experiences.
Showcase Analytical Skills: Since the role requires evaluating market data and measuring proposition effectiveness, include examples in your application that demonstrate your analytical skills. Discuss any relevant tools or methodologies you’ve used to assess brand performance.
How to prepare for a job interview at Career Wallet
✨Understand the Brand's Mission
Before your interview, make sure you thoroughly understand Ecotricity's mission and values. Familiarise yourself with their commitment to sustainability and how they differentiate themselves in the energy sector. This will help you align your answers with their core principles.
✨Showcase Your Strategic Thinking
Prepare examples from your past experience that demonstrate your ability to develop and execute brand propositions. Be ready to discuss how you've used market research and competitor analysis to inform your strategies, as this is crucial for the role.
✨Highlight Cross-Functional Collaboration
Since the role requires collaboration across various teams, be prepared to share specific instances where you've successfully worked with different departments. Emphasise your communication skills and how you build consensus among stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to brand positioning or proposition development. Think about potential scenarios you might face at Ecotricity and how you would approach them, showcasing your analytical and problem-solving skills.
