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- Tasks: Support PR campaigns, track media coverage, and assist with marketing events.
- Company: Join Sanderson Design Group, a luxury interiors brand with a rich heritage since 1860.
- Benefits: Gain hands-on experience in a vibrant team at our beautiful Chiswick HQ.
- Why this job: Perfect for aspiring PR professionals passionate about interiors and creative collaboration.
- Qualifications: Bachelor’s degree in Arts/Humanities/Marketing or equivalent experience required.
- Other info: Opportunity to work flexible hours and travel for events.
As PR Intern at Sanderson Design Group, you will be responsible for day-to-day support of the PR function, with some marketing events support. Your purpose will be to support our PR & Communications Manager and PR Executive with elevating our brands to create consumer demand. This internship is ideal for someone looking to pursue a PR role in the world of interiors. It will provide a hands-on, varied experience amongst a welcoming team in our beautiful HQ in Chiswick.
RESPONSIBILITIES
- Work closely with the PR & Communications Manager and Executive on new campaigns and briefs
- Participate in brainstorming and planning sessions
- Lead on tracking coverage (appeared and forthcoming) and PR metrics
- Monitor coverage daily, flag key/relevant coverage
- Monthly reporting on all brands’ coverage – both print and digital
- Be the main point of contacts for our clippings service
- Work on presentations for product launches, stakeholder meetings and new collections
- Action image, sample and product requests from press and stylists
- Build relationships with press, cultivate network of contacts
- Analyse interiors trends and wider industry news to proactively develop weekly pitches
- Support on previewing new collections to key publications and journalists, compile post-event report
- Support PR Executive in liaising with international PR agencies
- Distribute content such as briefing notes and press releases as required
- Update and maintain press database
- Daily administrative tasks / ad hoc duties to support PR & Communications Manager and Executive
- Manage department subscriptions and expenses
- Maintain magazine storage and archive
- Support with key marketing events where possible (incl. Voysey House Collective)
- Deliver all projects to a high standard, in line with brand expectations
MEASURES OF SUCCESS
- Consistent performance across the role’s responsibilities
- Timely response to press office queries
- Confidence with leading on tracking media coverage and PR Metrics
- Brilliantly run events
CONNECTING WITH OTHERS
Effectively collaborate across the business to develop strong relationships with internal and external stakeholders.
Internal Teams
- The Group Leadership Team
- Brand Managers
- Design and archive teams
- Digital, performance and influencer marketing teams
- Partnerships and Licensing
- International Divisions
- Sales
External Teams
- Press and Publishers
- External Agencies
- Interior Designers
- Consumers
- Influencers
QUALIFICATIONS
Bachelor’s degree in an Arts / Humanities / Marketing, or equivalent working experience
EXPERIENCE & SKILLS
- Proficient in Microsoft Office suite, especially Excel for KPI tracking and analysis (incl. PivotTables)
- Organised, deadline-driven, detail-oriented
- Proactive, reliable individual
- Strong interpersonal and communication skills
- Excellent writing and copyediting skills
- Ability to understand and detect design trends
- Passionate about interiors and aware of key publications
- Experience with Launch Metrics is a plus
- Experience working in an office or a marketing team is a plus
BEHAVIOURS
- Proactive, reliable, organised
- Detail-oriented
- Strong interpersonal and communication skills
- Problem solver
- Self-starter and self-motivated
- Must be willing to travel and work evenings/weekends as required to support events (time can be taken back in lieu)
ABOUT US
Sanderson Design Group is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. It consists of six brands: luxury, heritage and contemporary, including Zoffany, Sanderson, Morris & Co., Harlequin, Clarke & Clarke and Scion respectively. The heritage of Sanderson Design Group began in 1860 with an exceptional archive dating back to 1600s. Strong UK manufacturing bases comprising of Anstey wallpaper factory and Standfast & Barracks, a fabric printing factory, manufacture for the Company and third parties.
Public Relations Intern (12 month FTC) employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Intern (12 month FTC)
✨Tip Number 1
Familiarise yourself with the Sanderson Design Group brands and their unique styles. Understanding their heritage and current trends will help you engage more effectively during interviews and discussions.
✨Tip Number 2
Network with professionals in the PR and interiors industry. Attend relevant events or join online forums to connect with people who can provide insights and potentially refer you to opportunities at Sanderson Design Group.
✨Tip Number 3
Stay updated on the latest trends in interior design and PR. Being knowledgeable about current events and publications will allow you to contribute meaningfully to brainstorming sessions and demonstrate your passion for the field.
✨Tip Number 4
Prepare to discuss your organisational skills and experience with tracking metrics. Highlight any relevant projects where you've successfully managed data or supported campaigns, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Public Relations Intern (12 month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of the PR Intern role. Emphasise any previous work in PR, marketing, or related fields, and showcase your proficiency in Microsoft Office, especially Excel.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for interiors and your understanding of the PR industry. Mention specific campaigns or trends that excite you and explain how your skills can contribute to Sanderson Design Group's goals.
Showcase Your Writing Skills: Since excellent writing and copyediting skills are crucial for this role, consider including a writing sample or a brief portfolio of your work. This could be blog posts, articles, or any relevant content that demonstrates your ability to communicate effectively.
Highlight Your Interpersonal Skills: In your application, mention experiences where you've successfully collaborated with teams or built relationships with stakeholders. This will demonstrate your ability to work well within the collaborative environment at Sanderson Design Group.
How to prepare for a job interview at LinkedIn
✨Research the Company
Before your interview, take some time to learn about Sanderson Design Group and its brands. Familiarise yourself with their history, values, and recent projects. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Writing Skills
As a PR intern, strong writing skills are essential. Be prepared to discuss your writing experience and possibly provide samples. Highlight any relevant coursework or projects that demonstrate your ability to craft compelling press releases or marketing content.
✨Demonstrate Your Passion for Interiors
Express your enthusiasm for the interiors industry during the interview. Discuss any trends you've noticed or publications you follow. This will help convey your commitment to the role and your understanding of the market.
✨Prepare Questions for Them
At the end of the interview, have a few thoughtful questions ready to ask the interviewers. This could be about their current PR strategies, upcoming campaigns, or how they measure success in their PR efforts. It shows you're engaged and eager to learn more about the role.
