Performance Marketing Manager at a worldwide FMCG brand

Performance Marketing Manager – Digital Food Brand Salary: £60,000 – £80,000 Location: London (Hybrid Working – 2–3 Days in Office) A leading digital food brand is entering a high-growth phase and is now looking for a Performance Marketing Lead to scale acquisition across its web and app products. With a vibrant creative presence, a loyal and fast-growing community, and a best-in-class digital product, this is a rare opportunity to join one of the most culturally relevant brands in the food and lifestyle space. This is a mission-led, content-first brand that has built an engaged community of over 500,000 home cooks through recipe videos, cooking tools, and a new mobile app. With a bold, creative tone and deep cultural resonance with Gen Z and Millennial audiences, the company has grown into one of the UK’s most exciting consumer brands. Now scaling its in-house growth team, the brand is investing in performance marketing as a core engine of customer acquisition and engagement across key markets. This role will take full ownership of paid acquisition strategy and execution across Meta, TikTok, Google, and emerging channels. The Performance Marketing Manager will work cross-functionally with product, creative, data, and finance teams to deliver high-performing campaigns and scale both web and app growth. This is a hands-on, high-impact role ideal for someone who thrives in a fast-paced, collaborative environment and wants to help shape the next chapter of growth for a leading digital brand. Own day-to-day channel management including creative requests, testing plans, budget pacing, and campaign reporting Drive app and web acquisition using tools such as Appsflyer, Google Ads, and Apple Search Ads Implement a structured testing framework for creatives, audiences, and bidding strategies to improve CPA and LTV Collaborate with creative teams to brief assets, share insights, and drive continuous improvement Analyse performance across channels and deliver actionable reporting, forecasts, and recommendations Stay up to date with digital advertising trends, attribution methodologies, and new channel opportunities Identify and recommend tools, processes, or platforms to improve marketing performance and scalability 5+ years of hands-on experience in performance marketing (agency or in-house) ~ Strong understanding of paid social and paid search campaign management for web and app products ~ Strong analytical mindset with comfort working in Excel/Google Sheets; SQL or BigQuery experience is a bonus ~ Skilled at briefing and collaborating with creative teams to develop high-performing ad content ~ Performance Marketing, Paid Social, Paid Search, App Marketing, Mobile Acquisition, Meta, TikTok, Attribution, Appsflyer, Creative Testing, Campaign Management, Data Analysis, Google Ads, Budget Ownership, Growth Strategy, DTC, Consumer App