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For Companies At a Glance
- Tasks: Lead digital marketing strategies, focusing on lead generation through various channels.
- Company: Join a successful digital agency known for innovative solutions and measurable results.
- Benefits: Enjoy a part-time remote role, competitive salary, 24 days leave, and a medical cashback plan.
- Why this job: Be part of a collaborative team that values growth and innovation in digital marketing.
- Qualifications: Experience in digital marketing, especially in lead generation and using CRM tools.
- Other info: Flexible working hours with monthly in-person meetings to connect with the team.
The predicted salary is between 24000 - 36000 £ per year.
We are seeking a talented and motivated Digital Marketing Manager (Part-Time) to join our client’s growing digital agency. This is a key role focused on developing and executing effective lead generation strategies across multiple digital channels, including LinkedIn, PPC, and inbound marketing. If you're passionate about driving results and have experience building digital outreach from the ground up, this could be the perfect fit.
Our client is a successful and well-established digital agency based in the South West, known for delivering exceptional digital solutions across a wide variety of industries. With a focus on innovation and measurable results, they are expanding their team to enhance their lead generation efforts through smarter digital marketing.
Key Responsibilities:- Build and optimise LinkedIn outreach strategies to generate quality B2B leads.
- Plan and execute PPC campaigns across Google Ads and LinkedIn Ads to attract inbound enquiries.
- Create inbound marketing strategies including content marketing, automated email workflows, and lead nurturing.
- Identify and trial new digital channels to improve lead acquisition.
- Use CRM tools to track, manage and report on lead pipeline.
- Work collaboratively with internal sales and marketing teams to align campaigns with business goals.
- Analyse campaign performance and continually refine strategies to maximise ROI.
- Proven experience in digital marketing with a strong emphasis on lead generation.
- Demonstrable expertise in LinkedIn outreach, PPC (Google & LinkedIn Ads), and inbound content strategies.
- Confident in setting up and optimising digital channels from scratch.
- Strong knowledge of CRM and CRM implementation.
- Strong written and verbal communication skills.
- A data-driven mindset with a focus on performance metrics and KPIs.
- Self-starter who thrives in a part-time, flexible, remote working environment.
- Part-time role (3 days a week), fully remote with monthly in-person meetings.
- Competitive salary dependent on experience.
- 24 days annual leave (pro-rata) plus bank holidays.
- Medical cashback plan.
- Christmas shutdown.
- A collaborative and flexible working environment with room to grow.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Bath)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around LinkedIn outreach and PPC campaigns. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in lead generation. Engaging with industry peers can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, focusing on metrics and results. Being able to showcase your data-driven mindset will resonate well with the hiring team and highlight your suitability for the role.
✨Tip Number 4
Research the client’s agency and their previous work. Understanding their approach and the industries they serve will allow you to tailor your conversation and show how you can contribute to their ongoing success.
We think you need these skills to ace Digital Marketing Manager (Bath)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in lead generation. Use specific examples of successful campaigns you've managed, especially those involving LinkedIn outreach and PPC.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention how your skills align with the key responsibilities outlined in the job description, such as building LinkedIn strategies and executing PPC campaigns.
Showcase Data-Driven Achievements: In your application, include metrics and KPIs from previous roles to demonstrate your data-driven mindset. Highlight any specific results you've achieved through your digital marketing efforts, such as increased lead acquisition or improved ROI.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial in a digital marketing role.
How to prepare for a job interview at Placed
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly focusing on lead generation. Highlight specific campaigns you've managed, especially those involving LinkedIn outreach and PPC, as these are crucial for the role.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on performance metrics and KPIs, come equipped with examples of how you've used data to refine marketing strategies. Discuss any tools or CRM systems you've used to track and report on campaign performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity in developing lead generation strategies. Think of scenarios where you had to optimise a campaign or trial a new digital channel, and be ready to explain your thought process.
✨Emphasise Collaboration Skills
The role involves working closely with sales and marketing teams, so be sure to highlight your experience in collaborative environments. Share examples of how you've aligned marketing campaigns with business goals and worked effectively within a team.
