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For Companies At a Glance
- Tasks: Support digital marketing initiatives, analyse campaign performance, and optimise content for user engagement.
- Company: Join a dynamic construction business focused on innovation and growth in the digital space.
- Benefits: Enjoy flexible working options, professional development opportunities, and a collaborative team environment.
- Why this job: Be part of a creative team driving measurable growth while making a real impact in the industry.
- Qualifications: 1 year of digital marketing experience, proficiency in GA4, and basic SEO knowledge required.
- Other info: We value diversity and promote an inclusive workplace free from discrimination.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking a detail-oriented and data-driven Digital Marketing Coordinator to support a great construction business. This role focuses on executing and optimising digital initiatives with an emphasis on content performance and user engagement. The successful candidate will collaborate with the wider team to support internal and external communications, maintain digital channels, and drive measurable growth through insight-led strategies.
Key Responsibilities:
- Analyse and report on digital campaign performance using Google Analytics 4 (GA4), providing insights and recommendations for continuous improvement.
- Support the implementation of SEO best practices, including on-page optimization, keyword research, and technical SEO audits to improve website visibility.
- Assist in the planning and scheduling of social media content, ensuring alignment with overall marketing goals and brand standards.
- Coordinate and distribute internal email campaigns using tools like Mailchimp.
- Perform routine website updates including content refreshes, landing page creation, and minor troubleshooting in collaboration with web developers or IT as needed.
- Monitor digital trends and competitor activity to identify opportunities for innovation and performance improvement.
- Maintain and organise campaign assets, reports, and schedules to support project management across the marketing team.
- Manage and maintain mailing lists (GDPR-compliant).
- Archive and tag digital assets for easy access and reuse.
Qualifications:
- Minimum 1 year of experience in a digital marketing role, preferably in a B2B or construction-related environment.
- Proficiency in Google Analytics 4 (GA4) and a strong understanding of key metrics and digital reporting.
- Basic knowledge of SEO principles, including keyword tools, content optimisation, and performance tracking.
- Familiarity with major social media platforms (LinkedIn mainly).
- Experience using email marketing platforms (e.g., Mailchimp, HubSpot) and understanding of campaign tracking and reporting.
- Comfortable with website CMS platforms (e.g., WordPress, Craft CMS) and able to execute minor updates.
- Excellent written and verbal communication skills.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment. All decisions are based on merit, and no person is subjected to less favourable treatment on any discriminatory grounds.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Google Analytics 4 (GA4) before applying. Understanding how to analyse and report on digital campaign performance will give you a significant edge in the interview process.
✨Tip Number 2
Stay updated on the latest SEO trends and best practices. Being able to discuss recent changes or innovations in SEO during your interview will demonstrate your commitment to continuous learning and improvement.
✨Tip Number 3
Showcase your experience with social media, particularly LinkedIn. Prepare examples of successful campaigns or content you've managed, as this will highlight your ability to align with the company's marketing goals.
✨Tip Number 4
Be ready to discuss your organisational skills and how you manage multiple projects. Providing specific examples of how you've maintained schedules or coordinated campaigns will illustrate your capability to handle the role effectively.
We think you need these skills to ace Digital Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially any work related to B2B or construction. Emphasise your proficiency in Google Analytics 4 and SEO principles, as these are key for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the construction industry. Mention specific examples of how you've used data-driven strategies to improve campaign performance.
Showcase Relevant Skills: In your application, clearly outline your skills in social media management, email marketing platforms like Mailchimp, and website CMS platforms. Provide examples of how you've successfully managed digital campaigns in the past.
Highlight Your Organisational Skills: Since the role requires managing multiple projects, emphasise your organisational abilities. Discuss how you maintain schedules, manage campaign assets, and ensure compliance with GDPR in your previous roles.
How to prepare for a job interview at LinkedIn
✨Showcase Your Analytical Skills
Since the role requires analysing digital campaign performance using Google Analytics 4, be prepared to discuss your experience with data analysis. Bring examples of how you've used insights to improve campaigns in the past.
✨Demonstrate SEO Knowledge
Familiarity with SEO principles is crucial for this position. Brush up on your understanding of on-page optimisation and keyword research, and be ready to share any relevant experiences or strategies you've implemented.
✨Highlight Social Media Experience
As social media planning is part of the job, mention your experience with platforms like LinkedIn. Discuss any successful campaigns you've managed and how you aligned them with marketing goals.
✨Prepare for Communication Questions
Excellent written and verbal communication skills are essential. Think of examples where you've effectively communicated with team members or clients, especially in a digital context, to showcase your abilities.
