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- Tasks: Lead trade marketing strategies and create exciting in-store promotions.
- Company: Join a dynamic team focused on innovative retail solutions.
- Benefits: Enjoy flexible working with onsite days and a collaborative environment.
- Why this job: Make a real impact in retail while developing your marketing skills.
- Qualifications: 5+ years in trade marketing, ideally in FMCG or retail.
- Other info: Based in the West Midlands; travel required for onsite work.
The predicted salary is between 36000 - 60000 £ per year.
We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:
- Own the trade marketing strategy across all retail partners
- Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.
- Manage the trade marketing calendar and budget
- Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints
- Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.
- Regularly report on performance, learnings, and opportunities to stakeholders
To be successful you will come with the following:
- 5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.
- Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.
- A blend of creative thinking and commercial acumen
Please apply with a CV to katesiegel@betterplaced.com
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trading marketing manager
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing, especially within the FMCG sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the trade marketing field, particularly those who have experience in the West Midlands area. Attend industry events or join relevant online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful in-store activations or campaigns you've managed in the past. Highlighting measurable outcomes will showcase your ability to drive sell-through and align with the responsibilities of the role.
✨Tip Number 4
Research the company and its retail partners thoroughly. Understanding their brand values and current marketing strategies will allow you to tailor your discussions and show how you can contribute to their goals effectively.
We think you need these skills to ace Trading marketing manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in trade marketing, shopper marketing, or brand activation. Focus on your achievements in previous roles, especially those related to FMCG or retail.
Showcase Your Skills: Emphasise your understanding of the convenience retail landscape and your ability to drive sell-through at shelf. Use specific examples to demonstrate your creative thinking and commercial acumen.
Craft a Compelling Cover Letter: Write a cover letter that outlines your passion for trade marketing and how your experience aligns with the responsibilities of the role. Mention your familiarity with in-store activations and point-of-sale materials.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at LinkedIn
✨Know Your Trade Marketing Strategy
Make sure you understand the fundamentals of trade marketing and be ready to discuss your previous experiences. Highlight specific strategies you've implemented that led to increased visibility and sell-through in retail environments.
✨Showcase Your Creative Side
Prepare examples of impactful in-store activations or promotions you've developed. Be ready to explain how your creative ideas translated into successful campaigns, and how they aligned with business objectives.
✨Understand the Competitive Landscape
Research the company’s competitors and current market trends. Be prepared to discuss how you would monitor competitor activity and shopper trends to inform your tactics and adjust strategies accordingly.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you measure the success of your marketing initiatives. Discuss any tools or metrics you use to report on performance and how you leverage learnings to identify new opportunities.
