Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Join us as a Digital Marketing Executive to boost our brand and engage fitness enthusiasts!
- Company: Everlast Gyms is a top fitness brand in the UK, offering affordable gym facilities for everyone.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth in digital marketing.
- Why this job: Be part of a passionate team driving impactful marketing strategies in the fitness industry.
- Qualifications: Must be savvy with digital marketing tools, SEO, and social media trends; creativity is key!
- Other info: This role is office-based in Shirebrook, working 5 days a week.
The predicted salary is between 28800 - 42000 £ per year.
Everlast Gyms , a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. Known for their modern equipment, wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels—from beginners to seasoned athletes.
As the Digital Marketing Executive for our Everlast Gyms brand, you will play a key role in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth. You will collaborate with the Head of Marketing and other internal teams and leverage your expertise to deliver impactful marketing to our target audience. You will support the Head of Marketing and wider marketing function to execute all long- and short-term projects to strengthen Everlast Gym's competitive position within the fitness industry.
Job Description
SEO Optimisation: Implement and optimise SEO strategies to enhance Everlast Gyms' online visibility and rankings.
Email Marketing: Design and execute email campaigns to promote services, events, and membership offers.
Paid Advertising: Plan and manage paid ads on Google, Meta, and other platforms.
Analytics and Reporting: Track and report on digital campaign performance using analytics tools, offering actionable insights.
Website Management: Keep the gym's website updated, user-friendly, and conversion-optimised. Drive traffic and improve user experience.
Collaboration: Work with wider marketing team, central teams and stakeholders to align digital strategies.
Qualifications
- Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, CMS and email marketing software.
- In-depth knowledge of various social media platforms and trends, with the ability to create engaging and shareable content.
- Understanding of SEO best practices and the ability to optimise content for search engines.
- Analytical skills to interpret data and adjust strategies accordingly.
- Creative thinking for helping to develop innovative digital campaigns.
- A focus on achieving measurable results and ROI for digital marketing initiatives.
- Excellent written and verbal communication skills for creating compelling content and engaging with the online community.
Additional Information
- Think without limits – Think fast, fearlessly, and take the team with you.
- Own it and back yourself – Own the basics, own your role and own the results.
- Be relevant – Relevant to our people, our partners and the planet.
This role is an office-based 5 days a week in our Shirebrook office
Digital Marketing Executive employer: Frasers Group
Contact Detail:
Frasers Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing, especially in SEO and email marketing. This will not only help you understand the role better but also allow you to speak confidently about your ideas during the interview.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Being able to discuss specific metrics and outcomes will demonstrate your ability to deliver measurable results.
✨Tip Number 3
Engage with Everlast Gyms on social media before your interview. Comment on their posts or share relevant content to show your enthusiasm for the brand and your understanding of their target audience.
✨Tip Number 4
Prepare to discuss innovative digital campaign ideas that align with Everlast Gyms' mission. Think creatively about how you can enhance their online presence and engage their community effectively.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Understand the Brand: Familiarize yourself with Everlast Gyms and their unique offerings. Highlight your understanding of their brand values and how you can contribute to their marketing strategies.
Tailor Your CV: Customize your CV to emphasize your experience in digital marketing, particularly in SEO, email marketing, and analytics. Use specific examples that demonstrate your skills and achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and digital marketing. Explain why you are a great fit for the role and how your previous experiences align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Mention any tools you are proficient in, such as Google Analytics, and how you've leveraged them to achieve measurable results.
How to prepare for a job interview at Frasers Group
✨Showcase Your Digital Marketing Skills
Be prepared to discuss your experience with digital marketing tools and platforms. Highlight specific campaigns you've worked on, focusing on SEO optimization, email marketing, and paid advertising strategies you've successfully implemented.
✨Demonstrate Analytical Thinking
Since the role requires tracking and reporting on campaign performance, be ready to share examples of how you've used analytics tools to interpret data and adjust strategies. Discuss any measurable results you've achieved through your analytical skills.
✨Emphasize Collaboration Experience
This position involves working closely with various teams. Share examples of how you've collaborated with others in previous roles, particularly in aligning digital strategies and executing marketing projects.
✨Prepare Creative Campaign Ideas
Think about innovative digital campaigns you could propose for Everlast Gyms. Be ready to discuss your creative process and how you develop engaging content that resonates with target audiences across different platforms.
