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- Tasks: Lead brand strategy and PR campaigns for a portfolio of travel brands.
- Company: Join lastminute.com, a leader in European Travel Tech with a mission to enhance travel experiences.
- Benefits: Enjoy flexible working hours, remote options, and employee discounts on travel.
- Why this job: Be part of a dynamic, inclusive team that values creativity and innovation in brand management.
- Qualifications: Passionate about branding, data-savvy, and experienced in reactive marketing strategies.
- Other info: Work a shorter week with focus time for learning and development.
The predicted salary is between 43200 - 72000 £ per year.
The Company lastminute.com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.com, Volagratis, Rumbo, weg.de, Bravofly, Jetcost and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people. At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation.
Job Description: At lastminute.com, we’re transforming brand management for our portfolio of brands, including lastminute.com, weg.de, rumbo, volagratis, and rumbo. You will be a strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success.
Key Responsibilities:- Brand Strategy
- Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.
- Craft compelling narratives that effectively communicate our brand message and values.
- Brand & PR Management
- Lead the development and execution of comprehensive multi-channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.
- Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
- Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
- Budget Management and Measurable Impact: Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
- Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance.
Who are you? You get a brand, you really do. Not just the vanilla style of cut copy paste brand ideas but strategies that move the needle and help build a long-term brand. You understand the different mediums because a brand is only as successful as the mediums it delivers on. If you have some solid wins on reactive marketing – that’s an additional bonus. You are able to take multiple complex data points to tie them down to develop a strategy/narrate a simplified story. You maintain your own perspective while remaining receptive to change, continuously seeking opportunities for learning and growth. And have a positive attitude through it.
Additional Information:- Join a dynamic team in an inclusive-international environment.
- Grow thanks to the career journey and our internal mobility perspective.
- Manage your own schedule thanks to the flexible start and end of the working day.
- Work a shorter working week (36h), of which 4 hours on Friday morning.
- Get focus time for learning, development and deep work on Friday mornings.
- Work partially or fully remote according to local laws.
- Enjoy continuous training thanks to our company platform.
- Benefit from employee discounts on travel.
- Receive 2 days off per year for the purpose of volunteering.
- Get free snacks / fruit / hot drinks / water / beverages at our offices.
- Participate in amazing winter and summer corporate events.
- Benefit from extended parental or marriage leave according to local laws.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & PR
✨Tip Number 1
Familiarise yourself with lastminute.com's portfolio of brands. Understanding the unique selling points and target audiences of each brand will help you tailor your approach during interviews and discussions, showcasing your strategic thinking.
✨Tip Number 2
Stay updated on the latest trends in travel tech and reactive marketing. Being able to discuss recent developments or successful campaigns in the industry will demonstrate your passion and knowledge, making you a more attractive candidate.
✨Tip Number 3
Prepare examples of how you've used data to drive brand strategies in your previous roles. Highlighting specific instances where your data-savvy skills led to measurable success will resonate well with the hiring team.
✨Tip Number 4
Showcase your leadership style and how you foster collaboration within teams. Be ready to discuss how you've nurtured talent and driven high performance in past positions, as this aligns with the company's emphasis on team management.
We think you need these skills to ace Head of Brand & PR
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand lastminute.com's brand values and mission. Familiarise yourself with their portfolio of brands and how they position themselves in the travel tech industry. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand strategy and PR management. Provide specific examples of successful campaigns you've led, particularly those that involved data analysis and storytelling. Mention any reactive marketing successes as these are highly valued.
Craft a Compelling Narrative: Use your cover letter to tell a story about your career journey and how it has prepared you for this role. Make sure to connect your past experiences with the responsibilities outlined in the job description, showcasing your strategic thinking and creativity.
Tailor Your Application: Customise your CV and cover letter for the Head of Brand & PR position. Use keywords from the job description to demonstrate that you meet the qualifications and understand the role's requirements. This will make your application stand out to the hiring team.
How to prepare for a job interview at Job Traffic
✨Showcase Your Data Savvy Skills
Prepare to discuss how you've used data to inform brand strategies in the past. Be ready to provide specific examples of how your analytical skills have led to successful campaigns, as this role heavily relies on data-driven decision-making.
✨Craft Compelling Narratives
Think about how you can translate complex data into engaging stories. During the interview, share examples of narratives you've created that effectively communicated brand messages and values, demonstrating your storytelling prowess.
✨Demonstrate Reactive Marketing Experience
If you have experience with reactive marketing, make sure to highlight it. Discuss specific instances where you capitalised on key consumer moments to enhance brand visibility and relevance, as this is a valued skill for the position.
✨Emphasise Team Leadership and Collaboration
Be prepared to talk about your leadership style and how you foster collaboration within teams. Share examples of how you've nurtured talent and driven high performance, as strong team management is crucial for this role.
