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For Companies At a Glance
- Tasks: Lead global digital marketing strategy and drive e-commerce performance.
- Company: Join a bold, creative fashion brand with a loyal following.
- Benefits: Enjoy hybrid working options and the chance to shape a vibrant brand.
- Why this job: Make an impact in a fast-paced environment while driving innovation.
- Qualifications: Experience in digital marketing for e-commerce brands, especially in fashion.
- Other info: Opportunity to work with cutting-edge tools like Shopify Plus and TikTok Ads.
The predicted salary is between 43200 - 72000 £ per year.
Are you a bold, data-driven digital leader ready to take an exciting, high-growth fashion brand to the next level? We’re partnering with a disruptive, unapologetically creative fashion brand to find an inspiring Head of Digital Marketing to join their senior leadership team. This is your chance to lead a global digital growth strategy and elevate the performance of e-commerce channels with full ownership across CRM, paid media, influencer marketing, social media, CX, and digital trading.
About the Role
Based in their vibrant Brighton HQ (with hybrid working options), you’ll work directly with the Founder and senior stakeholders to craft and execute a future-forward, customer-first digital marketing strategy. With a focus on acquisition, retention, and performance, you’ll drive results across global markets while staying true to the brand’s authentic DNA.
What You’ll Be Doing
- Define and lead the global digital marketing roadmap, driving customer growth and lifetime value.
- Own the digital performance of all channels, ensuring high ROI and brand consistency.
- Manage and develop a high-performing team across CRM, e-comm trading, social, influencers, and CX.
- Drive innovation across platforms such as Shopify Plus, Klaviyo, Meta Ads, and TikTok Shop.
- Champion a test-and-learn culture, backed by data, CRO, and continuous optimisation.
- Collaborate cross-functionally with product, merchandising, and tech to enhance digital journeys.
- Stay ahead of digital trends and emerging platforms to future-proof the brand’s growth.
What We’re Looking For
- Proven experience leading digital marketing in an e-commerce-led brand (fashion/lifestyle preferred).
- Strong technical knowledge across paid, CRM, SEO, and social with a strategic, data-led mindset.
- A commercial yet creative thinker with a passion for brand-building and customer experience.
- A confident leader who thrives in fast-paced, scaling environments and knows how to inspire teams.
- Experience managing in-house teams and agency partners across global markets.
Bonus Points If You Have:
- Experience with niche, alternative, or cult fashion/lifestyle brands.
- Worked with tools like Shopify Plus, Klaviyo, GA4, and TikTok Ads.
- A track record of launching and scaling digital strategies internationally (particularly US, UK, EU).
Why Apply?
This is a rare opportunity to lead digital for a highly creative, purpose-driven brand with a loyal global following and ambitious growth plans. If you're looking to make an impact, shape strategy, and do things differently — this is the role for you.
Apply Now
If this sounds like your kind of challenge, we’d love to hear from you. Apply today and be part of something unique.
Head of Digital Marketing employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Familiarise yourself with the brand's unique identity and values. Understanding their creative approach will help you align your vision with theirs, making you a more compelling candidate.
✨Tip Number 2
Showcase your knowledge of the latest digital marketing trends and tools relevant to the fashion industry. Being able to discuss platforms like Shopify Plus and TikTok Ads in detail will demonstrate your expertise.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven customer growth and engagement in previous roles. Highlighting measurable results will illustrate your capability to lead their digital marketing strategy effectively.
✨Tip Number 4
Network with professionals in the fashion and digital marketing sectors. Engaging with industry peers can provide insights and connections that may give you an edge in the application process.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in e-commerce and fashion. Use specific metrics to demonstrate your success in previous roles, such as growth percentages or ROI figures.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and its mission. Discuss how your experience aligns with their needs, particularly in leading digital strategies and managing teams. Be bold and creative in your writing style to reflect the brand's personality.
Showcase Your Technical Skills: Mention your proficiency with tools like Shopify Plus, Klaviyo, and Meta Ads. Provide examples of how you've used these platforms to drive results in past roles, demonstrating your technical knowledge and strategic mindset.
Highlight Leadership Experience: Emphasise your experience in leading teams and collaborating cross-functionally. Share specific examples of how you've inspired teams and driven innovation in fast-paced environments, which is crucial for this role.
How to prepare for a job interview at Job Traffic
✨Showcase Your Data-Driven Mindset
As a Head of Digital Marketing, you'll need to demonstrate your ability to make data-driven decisions. Prepare examples of how you've used analytics to drive marketing strategies and improve ROI in previous roles.
✨Highlight Your Leadership Skills
This role requires managing a high-performing team. Be ready to discuss your leadership style, how you inspire teams, and any successful projects where you led a group to achieve significant results.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in digital marketing, especially within the fashion industry. Be prepared to discuss how you would apply these trends to enhance the brand's digital strategy.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various departments, think of examples where you've successfully collaborated with product, merchandising, or tech teams. This will show your ability to work in a cross-functional environment.
