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For Companies At a Glance
- Tasks: Lead global demand generation strategies to boost revenue and pipeline growth.
- Company: Join Johnson Controls, a leader in industrial machinery manufacturing with a global presence.
- Benefits: Enjoy a full-time role with opportunities for innovation and team leadership.
- Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams worldwide.
- Qualifications: Extensive B2B marketing experience and strong analytical skills required; a degree in Marketing or Business is essential.
- Other info: This role is based in Manchester and offers a chance to shape marketing strategies globally.
The predicted salary is between 43200 - 72000 £ per year.
The Director of Global Demand Generation is responsible for developing and executing comprehensive demand generation strategies that drive pipeline growth and revenue across Johnson Controls' global markets. This role will report to the Vice President of Global Marketing Strategy and Operations and will work closely with the Marketing Leadership Team, Global Field Operations (GFO), Corporate functions, Regions, and Global Products.
What Will You Do
- Demand Generation Strategy: Develop and implement innovative, multi-channel demand generation strategies aligned with Johnson Controls' business objectives and long-range plans. Collaborate with product marketing, field marketing, and sales teams to ensure cohesive go-to-market approaches.
- Pipeline Management and Revenue Growth: Establish and monitor key performance indicators (KPIs) for pipeline growth and revenue contribution. Develop predictive models to forecast demand and optimize resource allocation across channels and campaigns.
- Marketing Technology and Data Analytics: Manage the selection, implementation, and optimization of marketing technology stack to support demand generation efforts. Leverage analytics to drive data-driven decision-making and continuous improvement in campaign performance.
- Global Campaign Orchestration: Plan, execute, and measure global integrated marketing campaigns across digital and traditional channels. Ensure alignment with the company's 10 key campaigns and brand messaging.
- Marketing and Sales Alignment: Foster strong partnerships with sales leadership to ensure seamless lead handoff processes, lead scoring models, and shared accountability for pipeline and revenue targets.
- Budget Management and ROI Optimization: Manage the global demand generation budget, ensuring optimal allocation of resources across regions and channels. Develop and report on ROI metrics to demonstrate the impact of demand generation activities on business outcomes.
- Team Leadership and Development: Build and lead a high-performing team of demand generation professionals. Foster a culture of innovation, collaboration, and continuous learning.
What We Look For
- Extensive experience in B2B marketing, with a strong focus on demand generation and pipeline growth.
- Proven track record of developing and executing successful demand generation strategies in a complex, matrix organisation.
- Deep understanding of modern marketing technologies, including CRM (preferably Salesforce), marketing automation platforms, and analytics tools.
- Strong analytical skills with the ability to translate data insights into actionable strategies.
- Excellent leadership and communication skills, with the ability to influence senior executives and cross-functional teams.
- Experience in managing budgets and demonstrating marketing's contribution to revenue.
- Global mindset with experience working across diverse markets and cultures.
- Strategic thinker with the ability to operationalise complex initiatives.
- Bachelor's degree in Marketing, Business, or related field required.
- Master's degree a plus (Business, Marketing, Communication, etc.).
Director, Global Demand Generation (Manchester) employer: Johnson Controls
Contact Detail:
Johnson Controls Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Global Demand Generation (Manchester)
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in demand generation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific marketing technologies mentioned in the job description, such as Salesforce and various marketing automation platforms. Consider taking online courses or certifications to enhance your knowledge and demonstrate your commitment.
✨Tip Number 3
Prepare to discuss your previous experiences in managing budgets and demonstrating ROI for marketing initiatives. Be ready to share specific examples of how your strategies have contributed to pipeline growth and revenue in past roles.
✨Tip Number 4
Research Johnson Controls' current marketing campaigns and their overall business objectives. Understanding their goals will help you tailor your discussions and show how your expertise aligns with their needs during interviews.
We think you need these skills to ace Director, Global Demand Generation (Manchester)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing and demand generation. Use specific examples that demonstrate your success in developing and executing strategies that drive pipeline growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and how your skills align with Johnson Controls' objectives. Mention your familiarity with modern marketing technologies and your ability to lead teams effectively.
Highlight Analytical Skills: Emphasise your strong analytical skills in both your CV and cover letter. Provide examples of how you've used data insights to inform marketing strategies and improve campaign performance.
Showcase Leadership Experience: Detail your experience in team leadership and development. Highlight any previous roles where you built high-performing teams and fostered a culture of innovation and collaboration.
How to prepare for a job interview at Johnson Controls
✨Understand the Demand Generation Landscape
Familiarise yourself with the latest trends and technologies in demand generation. Be prepared to discuss how you can leverage these tools to drive pipeline growth and revenue at Johnson Controls.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data analytics to inform your marketing strategies. Highlight specific KPIs you've established and how they contributed to revenue growth in previous roles.
✨Demonstrate Leadership Experience
Be ready to talk about your experience in leading teams and fostering a culture of innovation. Share specific instances where your leadership directly impacted team performance and campaign success.
✨Align with Company Objectives
Research Johnson Controls' business objectives and be prepared to discuss how your demand generation strategies can align with their goals. This shows that you're not just thinking about the role, but also about the company's future.
