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For Companies At a Glance
- Tasks: Lead digital marketing efforts, optimise website performance, and drive online growth.
- Company: Join a multi-award-winning B2B services organisation making waves in the industry.
- Benefits: Enjoy flexible working options and a vibrant team culture with exciting corporate perks.
- Why this job: Be part of a dynamic team, enhance your skills, and make a real impact in digital marketing.
- Qualifications: Experience in WordPress, SEO, and digital analytics is essential; familiarity with HTML and PPC is a plus.
- Other info: Opportunity to collaborate with creative minds and lead innovative digital initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working with a multi award winning B2B services led organisation, as they look to appoint a data driven Digital Marketing Manager, to support their Head of Marketing on all Web Analytics and Performance activity.
They are seeking an experienced and results-driven Digital Marketing Manager with strong expertise in WordPress, SEO, digital technology and website analysis. In this role, you will lead our digital marketing, website performance, optimise content for search engines, and drive online growth.
Key Responsibilities:- Oversee and manage Website, ensuring optimal performance, security, and user experience to enhance growth opportunities.
- Develop and implement an SEO strategy, including on-page, off-page, and technical SEO improvements to drive organic traffic.
- Collaborate with content creators to ensure SEO-friendly copy, metadata, and keyword integration.
- Monitor, analyse, and report on website traffic, conversions, and campaign effectiveness using tools like Google Analytics, Google Search Console, and other relevant platforms.
- Oversee paid campaigns (PPC, social media ads, Google Ads) and optimize for performance and ROI.
- Manage website integrations, plugins, and ensure smooth technical operations of all digital platforms.
- Identify and implement improvements to enhance user experience and maximize lead generation.
- Support email marketing efforts through automation, segmentation, and campaign optimization.
- Work closely with internal teams, developers, and agencies to execute digital initiatives.
- Proven experience in WordPress website management, including themes, plugins, and security best practices.
- Strong understanding of SEO principles, keyword research, link-building strategies, and algorithm updates.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
- Experience in technical SEO, including site speed optimization, structured data, and schema markup.
- Knowledge of HTML, CSS, and basic JavaScript is a plus.
- Experience in digital advertising and PPC campaign management.
- Proficiency in email marketing platforms and automation tools.
Digital Marketing Manager (County Durham) employer: Central Employment
Contact Detail:
Central Employment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (County Durham)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and website performance. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our team.
✨Tip Number 2
Showcase your experience with tools like Google Analytics and SEMrush by preparing examples of how you've used them to drive results in previous roles. Being able to discuss specific metrics and outcomes will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience in B2B services. Engaging with industry peers can provide insights and potentially lead to referrals that could benefit your application.
✨Tip Number 4
Prepare to discuss your approach to managing PPC campaigns and optimising for ROI. Having a clear strategy and examples of successful campaigns will demonstrate your capability to handle the responsibilities of this role effectively.
We think you need these skills to ace Digital Marketing Manager (County Durham)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with WordPress, SEO, and digital marketing. Use specific examples of past projects where you've successfully improved website performance or driven online growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the job requirements. Mention your familiarity with tools like Google Analytics and your experience in managing PPC campaigns.
Showcase Relevant Skills: Emphasise your technical skills, such as knowledge of HTML, CSS, and JavaScript, as well as your ability to analyse data and report on campaign effectiveness. This will demonstrate your capability to manage website integrations and improve user experience.
Highlight Collaborative Experience: Mention any previous roles where you collaborated with content creators or internal teams. This shows that you can work effectively with others to execute digital initiatives and optimise content for search engines.
How to prepare for a job interview at Central Employment
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies in detail. Highlight specific examples of how you've improved website traffic through on-page and off-page optimisation, and be ready to explain the tools you used, like Google Analytics or SEMrush.
✨Demonstrate Technical Skills
Since the role requires familiarity with WordPress and technical SEO, brush up on your knowledge of themes, plugins, and security best practices. You might be asked to solve a hypothetical problem related to website performance, so be ready to showcase your technical prowess.
✨Prepare for Data-Driven Discussions
As a data-driven position, expect questions about how you analyse and report on website performance. Be ready to discuss specific metrics you've tracked, how you've interpreted data, and the actions you've taken based on your findings to improve campaign effectiveness.
✨Collaborative Mindset
This role involves working closely with content creators and internal teams. Prepare to discuss your experience in collaboration and how you've successfully worked with others to achieve digital marketing goals. Share examples that highlight your teamwork and communication skills.
