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- Tasks: Plan and optimise paid media campaigns to generate high-quality leads.
- Company: Join a dynamic team focused on maximising ROI in digital advertising.
- Benefits: Enjoy a competitive salary, office-based work, and opportunities for growth.
- Why this job: Be part of a results-driven culture that values innovation and impact.
- Qualifications: Experience in paid media and strong analytical skills are essential.
- Other info: Office located in Crewe, with a Monday to Friday schedule.
The predicted salary is between 25000 - 35000 £ per year.
Monday - Friday 8:30am-5pm
Office based - Crewe
Salary £25,000 - £35,000 depending on experience
We are seeking an experienced and results driven Paid Media / Performance Marketing Exec with a strong focus on lead generation and maximising ROI. The ideal candidate will be responsible for planning, executing, and optimising our paid media campaigns across multiple channels and global markets, ensuring that our advertising investment contributes to achieving our business goals. This role requires a deep understanding of digital advertising platforms, excellent analytical skills, and a proven track record in driving high-quality leads and improving conversion rates.
Key Responsibilities:
- Campaign Strategy and Planning:
- Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI.
- Identify and target key audience segments to maximise our campaign efficiencies and effectiveness.
- Manage our budget allocation across various platforms, including Google, Microsoft, Meta and more.
- Lead Generation:
- Design and execute lead generation campaigns that drive qualified leads into the sales funnel.
- Work closely with our CRO & UX teams to optimise landing pages, ad creatives, and CTAs to improve conversion rates and reduce cost-per-lead.
- Work closely with the sales and commercial teams to ensure seamless lead integration.
Paid Media Executive employer: Click To Hired
Contact Detail:
Click To Hired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media and performance marketing. Understanding current strategies and tools will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the industry, especially those who work in paid media roles. Attend relevant events or join online forums to connect with others and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past. Be ready to share metrics and results that highlight your ability to drive leads and improve ROI, as this is crucial for the role.
✨Tip Number 4
Research StudySmarter's current paid media efforts and think of innovative ideas you could bring to the table. Showing that you've done your homework and have fresh ideas can set you apart from other candidates.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media and performance marketing. Focus on specific achievements related to lead generation and ROI maximisation, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital advertising and detail your understanding of various platforms like Google and Meta. Mention any successful campaigns you've managed and how they align with the company's goals.
Showcase Analytical Skills: Since the role requires excellent analytical skills, include examples of how you've used data to drive decisions in past campaigns. Highlight any tools or software you are proficient in that relate to performance marketing.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams, such as sales and UX. Provide examples of how collaboration has led to improved campaign outcomes, showcasing your teamwork skills.
How to prepare for a job interview at Click To Hired
✨Showcase Your Analytical Skills
As a Paid Media Executive, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific metrics you've tracked in past campaigns and how you've used data to optimise performance. Highlight any tools or software you’re familiar with that can help in analysing campaign effectiveness.
✨Understand the Platforms
Familiarise yourself with the digital advertising platforms mentioned in the job description, such as Google Ads, Microsoft Advertising, and Meta. During the interview, mention any experience you have with these platforms and be ready to discuss strategies you've implemented to maximise ROI.
✨Prepare for Scenario Questions
Expect scenario-based questions where you might need to outline how you would approach a specific campaign challenge. Think about past experiences where you successfully generated leads or improved conversion rates, and be ready to explain your thought process and the results achieved.
✨Demonstrate Team Collaboration
This role involves working closely with various teams, including CRO and UX. Be prepared to share examples of how you've collaborated with others in previous roles to enhance campaign performance. Emphasising your teamwork skills will show that you can effectively contribute to the company's goals.
