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- Tasks: Lead brand initiatives and manage brand identity globally.
- Company: Join a global tech giant with over 25,000 employees and diverse solutions.
- Benefits: Enjoy a hybrid work model and collaborate with international teams.
- Why this job: Be a key player in shaping a renowned brand's identity and strategy.
- Qualifications: Experience in corporate brand management, especially in B2B tech is essential.
- Other info: Work across multiple time zones and engage with cross-functional teams.
The predicted salary is between 43200 - 72000 £ per year.
Corporate Brand Manager
Location: Hybrid based in either Atlanta or London area
Company :
We are the retained partner to a global technology organisation with revenues of over 5b EUR and 25,000 employees.
The organisation has 5 divisions that feed up to the Corporate business unit. The solutions portfolio is vast across hardware, software and sensor and the organisation sells in to many verticals including aerospace, automotive, agriculture, marine, defence, mining etc
Position Overview:
The Corporate Brand Manager is an integral member of the Corporate Marketing team, managing initiatives that help establish and protect the brand identity globally. Working closely with corporate marketing, legal, and divisional marketing teams, this person will lead brand initiatives for the enterprise, including the rollout of a new brand identity and an annual brand health study.
Key Responsibilities:
- Brand initiatives: Lead the rollout of high visibility brand initiatives, including the brand refresh and brand portal
- Brand assessment: Spearhead the annual brand assessment to measure brand effectiveness, perception and health
- Brand guardian: Act as the day-to-day lead on all questions and initiatives regarding the consistency of our brand, ensuring guidelines are updated and brand standards are being followed
- Collaboration: Work collaboratively with our divisional marketers to address any branding concerns or challenges
- Brand inventory: Maintain and manage brand inventory
- Brand guidelines and governance : Refine brand integration guidelines and governance and support ongoing integration projects
- Brand architecture: Work with Corporate Marketing and Divisional Marketing leadership on a brand architecture strategy, and implement and enforce brand architecture decisions across regions, sub-brands and partners
- Trademark management: Manage trademark policy and maintain a portfolio of corporate trademarks
- MarTech management: Manage brand martech including our DAM (Bynder), Ciloo POD, Adobe Stock and Corporate font licenses
- Brand strategy: Communicate regularly with corporate and divisional teams to ensure all brand strategy is aligned to business needs and applied correctly
Qualifications:
- proven experience within a corporate brand management role
- ideally experience within a b2b technology organisation
- experience of working for a global, multinational organisation within a matrix environment
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
- Extremely organized yet adaptable.
- Strong project management skills with excellent attention to detail.
- Ability to work across multiple time zones (primarily GMT and EST)
Corporate Brand Manager employer: Altura Partners Ltd
Contact Detail:
Altura Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate Brand Manager
✨Tip Number 1
Familiarize yourself with the latest trends in corporate branding, especially within the technology sector. Understanding how leading companies manage their brand identity can give you valuable insights that you can discuss during your interview.
✨Tip Number 2
Network with professionals in the B2B technology space. Attend industry events or webinars to connect with individuals who may have insights into the company culture and expectations for the Corporate Brand Manager role.
✨Tip Number 3
Prepare to discuss specific examples of brand initiatives you've led in the past. Highlight your experience with brand assessments and how you've successfully collaborated with cross-functional teams to achieve brand consistency.
✨Tip Number 4
Research the company's current brand identity and any recent changes they've made. Being knowledgeable about their brand strategy will demonstrate your genuine interest in the position and your proactive approach.
We think you need these skills to ace Corporate Brand Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Corporate Brand Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in corporate brand management, especially within a B2B technology context. Use specific examples that demonstrate your ability to lead brand initiatives and manage brand guidelines.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the company's needs. Mention your experience with brand assessments and collaboration with cross-functional teams, as these are crucial for the role.
Highlight Communication Skills: Since exceptional communication and interpersonal skills are essential for this role, make sure to provide examples in your application that demonstrate your ability to effectively collaborate with diverse teams across different time zones.
How to prepare for a job interview at Altura Partners Ltd
✨Showcase Your Brand Management Experience
Be prepared to discuss your previous experience in corporate brand management, especially within a B2B technology context. Highlight specific projects where you led brand initiatives or assessments, and how those experiences align with the responsibilities of this role.
✨Demonstrate Collaboration Skills
Since the role requires working closely with various teams, share examples of how you've successfully collaborated with cross-functional teams in the past. Emphasize your communication skills and adaptability in a matrix environment.
✨Prepare for Brand Strategy Questions
Expect questions about brand strategy and architecture. Be ready to discuss how you would approach refining brand guidelines and managing brand consistency across different regions and sub-brands.
✨Highlight Project Management Abilities
Given the importance of project management in this role, prepare to talk about your organizational skills and attention to detail. Provide examples of how you've managed multiple projects simultaneously, especially across different time zones.
