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- Tasks: Lead the creation of engaging content that drives user conversion to Flo Premium.
- Company: Join Flo, the world’s #1 health app, revolutionising female health with AI-powered solutions.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Why this job: Be part of a mission-driven team focused on impactful health outcomes in a fast-paced environment.
- Qualifications: Experience in content design, team management, and a strong understanding of user-centred design principles required.
- Other info: Work in a collaborative culture that values diversity and encourages personal growth.
The predicted salary is between 48000 - 84000 £ per year.
Flo is the world’s #1 health app on a mission to build a better future for female health. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Commercial Content Design team focuses on ensuring our users know the value of Flo Premium. They are data-informed researchers, innovators, content and design experts, casting a laser-focused eye over the execution and validation of our platform and its features. We are in need of a Content Design expert who leads the creation of human-centred experiences that deliver business results. This person will be hands-on with delivery as well as an advocate who loves helping teams improve their Content Design practice, developing them through direction, standards, and coaching.
About the Commercial CD team: Flo’s Commercial Content Design team is made up of talented and ambitious Content Designers who design UX content with a growth mindset. Their goal is to create great content that explains Flo’s Value to our users and convinces them to convert to Flo Premium. Our Commercial Content Designers make decisions based on business needs as well as user needs. They work in partnership with Commercial Product Designers, UX Researchers, Analysts, Product Managers, Growth Marketing Managers, Product Marketing Managers, and more.
Your Experience Must have:
- Experience designing content that promotes growth at scale
- Strong experience in people management (former experience managing teams of 3+ people preferred) as well as experience coaching junior to senior content designers
- Strong experience creating and optimising content delivery processes
- Experience working in a commercial environment - one in which you influenced revenue and led a team to do the same
- Leadership and communication skills – with the ability to influence others and advocate for content design at all levels
- Good product thinking and a human-centred design approach
- A hands-on approach with a delivery focus and the ability to create interactive prototypes, showing knowledge of composition, colour and interaction design principles
- Competence in Figma and common design tools
- Experience with mobile apps
What you’ll be doing:
- Helping Content Designers design great UX Content that encourages a user to convert to Flo Premium by showing them the value of the product
- Identifying opportunities for Content Design to create new value for the business and garner resources to act
- Helping Content Designers make design decisions based on business goals
- Guiding the team in effective wire-framing strategies and overseeing prototyping workflows to ensure quality
- Helping product managers define their product vision, initiatives and roadmap
- Co-designing with Product Designers, and directing other Content Designers to do the same
- Defining and leading team initiatives, inspiring our Content Designers to do great work
- Evolving concepts to the relevant level of fidelity, from prototypes to final mock-ups
- Offering feedback and guidance on design work
- Initiating the necessary team activities to develop future product visions including ideation
- Engaging in research sessions and acting on insights to further develop our products
- Carrying out heuristic analysis and optimising current designs through hypothesis-based AB testing
- Helping assess skills within the team and identify opportunities for capability building
- Presenting work in design review sessions or demos to everyone from your team to C-Level
- Advocating for quality and accessibility
- Building and maintaining cross-functional relationships and fostering collaboration and a collaborative design culture
- Day-to-day management tasks for the team, such as performance reviews
- Hiring and training a team of specialised, commercially-driven Content Designers
How we work:
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough.
What you’ll get:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion:
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
Content Design Lead - Commercial employer: FLO
Contact Detail:
FLO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Design Lead - Commercial
✨Tip Number 1
Familiarise yourself with Flo's mission and values. Understanding the company's focus on female health and their commitment to user experience will help you align your approach during interviews and discussions, showcasing your passion for their goals.
✨Tip Number 2
Network with current or former employees of Flo, especially those in content design roles. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth through content design in previous roles. Highlighting measurable outcomes from your past work will demonstrate your ability to contribute to Flo's commercial objectives effectively.
✨Tip Number 4
Showcase your leadership skills by discussing how you've successfully managed and developed teams in the past. Be ready to share your coaching strategies and how you've fostered a collaborative environment, as this aligns with the role's requirements.
We think you need these skills to ace Content Design Lead - Commercial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in content design, particularly in commercial environments. Emphasise any leadership roles and your ability to manage teams effectively.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for creating human-centred experiences. Mention specific examples of how you've influenced growth through content design and how you can contribute to Flo's mission.
Showcase Relevant Projects: Include a portfolio or links to projects that demonstrate your skills in UX content design, especially those that led to measurable business results. Highlight your use of tools like Figma and your approach to prototyping.
Prepare for the Interview: Be ready to discuss your design process and how you advocate for content design within teams. Prepare examples of how you've guided teams in effective wire-framing strategies and optimised content delivery processes.
How to prepare for a job interview at FLO
✨Showcase Your Leadership Skills
As a Content Design Lead, you'll need to demonstrate your ability to manage and inspire a team. Prepare examples of how you've successfully led teams in the past, focusing on your coaching methods and how you’ve influenced content design practices.
✨Emphasise Data-Driven Decisions
The role requires a strong understanding of how content can drive growth. Be ready to discuss specific instances where you've used data to inform your content strategies and how those strategies impacted business outcomes.
✨Demonstrate Your Hands-On Approach
This position values a hands-on delivery focus. Bring examples of your work, such as interactive prototypes or wireframes, to showcase your design skills and your ability to create user-centred experiences.
✨Prepare for Cross-Functional Collaboration
You'll be working closely with various teams, so highlight your experience in cross-functional collaboration. Discuss how you've partnered with product managers, UX researchers, and marketing teams to achieve common goals.
