Product Growth Hacker: Exchange & Main App

Social network you want to login/join with: Product Growth Hacker: Exchange & Main App, London Client: Crypto.com Location: London, United Kingdom Job Category: Other – EU work permit required: Yes Job Reference: 30b27ff62c9f Job Views: 3 Posted: 23.05.2025 Expiry Date: 07.07.2025 Job Description: is on a mission to accelerate the world’s transition to cryptocurrency. As we continue to scale our Exchange and App (spot trading), we’re hiring a Growth Marketing Hacker to lead our go-to-market strategy, lifecycle initiatives, and product positioning that fuel global user growth and engagement as we expand. This role sits at the intersection of product, data, and creative execution: ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You’ll work in close collaboration with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across geographies and user segments. Key Responsibilities Strategy & Positioning Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) and main app (Mainstream) verticals. Develop value propositions that differentiate our platform in a competitive global market. Partner with data, analytics, and product teams to define user personas (retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each. Lead on creative/copy positioning and brief submission for growth campaigns to ensure impactful and localized messaging. Work closely with product managers to align on roadmap priorities and customer feedback loops. Launch Execution Manage go-to-market planning for feature launches in collaboration with the product team. Conceptualize integrated marketing campaigns across in-app, email, web, social media, and earned media for user acquisition. Coordinate with local market teams and growth units to adapt messaging for specific regions, considering localization and local behaviors. Customer Insights & Market Intelligence Analyze market trends and conduct competitive benchmarking to identify opportunities and threats. Run user interviews, feedback loops, and surveys to understand pain points and improve UX and messaging. Feed insights back into product and growth teams to inform prioritization and positioning. Growth & Retention Design lifecycle programs to drive user activation, trading volume, and retention. Develop promotions, streaks, and incentive programs to boost engagement. Work with data and product teams to identify drop-off points and optimize onboarding and reactivation flows. Performance & Reporting Define KPIs across funnel metrics, retention, and campaign impact in collaboration with Growth and Product teams. Use tools like GA4, Tableau, and Mixpanel to report and iterate quickly. Requirements 3 to 5 years of experience in product marketing, ideally with a crypto background. Proven success in launching and scaling B2C products or platforms, with a focus on growth and revenue. Excellent communication and copywriting skills, capable of simplifying complex ideas and storytelling that converts. Highly collaborative, experienced in working cross-functionally in fast-paced environments, with a bias to action. Analytical mindset with proficiency in marketing analytics and user research. Experience in regulated industries or financial services is a plus. Bonus: Crypto native or familiarity with community-led growth. #J-18808-Ljbffr