Social & Content Executive

We're looking for a Social & Content Executive to join our team!

Who we are:

We know our people are the heart and driving force behind all our success. That's why we proudly hold the Investors In People Gold Award. At Bazaar Group we know that people are the secret to our success. Founded in 2005, we began our journey in Northumberland, UK with a simple yet innovative idea: redefining the humble beanbag. In 2022 we now have a distribution center in Hamburg, Germany allowing us to service Europe, bringing us one step closer to achieving our ambitious growth plans.

Why Bazaar Group:

• Be part of a high-growth business that is at a pivotal time in putting brand and creativity at the centre of everything we do - with bold plans, global reach, and a genuinely exciting product roadmap.
• We’re not just selling beanbags. We’re building a brand that makes comfort cool, and we’re growing fast across the UK and Europe.
• A brand-led transformation. Our in-house marketing team is evolving into a fun, stylish, and emotionally smart homewares brand, and you’ll play a key part in bringing that to life.
• International reach. With HQs in Cramlington and Hamburg and a growing presence in the UK, France and Germany, you'll gain exposure to European markets and global ways of working.
• Innovation with momentum. We’ve spent over 20 years leading in soft seating. Now we’re expanding into additional categories with constant innovation and fresh launches.
• A culture that’s ambitious, collaborative, and obsessed with comfort. We move fast, we care about the details, and we make things we’re proud of.

What you’ll be doing:

As the Social & Content Executive, you will be responsible for supporting the Social Media Manager, playing a key role in delivering a dynamic and engaging brand presence across digital platforms. You will support the Social Media Manager in planning, creating, deploying, and optimising content tailored to each platform - such as Instagram, TikTok, and YouTube - while also contributing to wider digital marketing efforts including influencer outreach, email marketing, video production and editing, and social media analytics.

You will be responsible for creating scroll-stopping content that resonates with target audiences, managing day-to-day digital activity, and maintaining the quality and consistency of our brand voice across all touchpoints. You will also play a crucial role in managing social media inboxes, tracking performance metrics, and ensuring that all output is aligned with broader marketing objectives.

You will collaborate with the wider Marketing team, including the in-house Creative Team, and the wider Commercial Team, to ensure content and assets are briefed, created, and deployed accurately, on time, and to a high standard.

You will work towards 3 main goals (aligned with the wider Marketing team):

• Increasing Brand Awareness across consumer and commercial audiences
• Driving engagement with innovative and creative content strategies
• Delivering ROI through strategic content planning, creation and deployment

Key responsibilities:

• Maintain a consistent brand voice and presentation across all communications
• Assist the Social Media Manager in developing and producing engaging multimedia content (video, reels, graphics, carousels) that is native to each digital platform (Instagram, TikTok, YouTube, etc.)
• Ensure effective deployment of content in alignment with the social media content calendar
• Ensuring assets and content are scheduled for key marketing opportunities, including for key retail moments throughout the year for our owned websites and third-party channels (e.g. Amazon Prime Day, Black Friday, Christmas)
• Write compelling copy for captions, posts, and other branded communications
• Support influencer outreach, relationship management, and content collaborations
• Monitor and respond to direct messages, comments, and brand mentions across social media channels to foster community engagement
• Identify opportunities for user-generated content and brand amplification
• Track and report on content performance, using insights to refine creative and posting strategies
• Collaborate with the Social Media Manager to A/B test content formats and posting times
• Analyse audience behaviour and trending formats to guide content ideation
• Assist with email marketing campaigns, including content planning, copywriting, and asset coordination
• Collaborate with designers and other team members to ensure email content is aligned with brand and campaign messaging
• Create press releases and seasonal / collection launch content when required
• Assist in planning and storyboarding video concepts in alignment with brand objectives and current content trends
• Shoot, edit, and produce short-form video content for organic and campaign use
• Work with internal teams and/or external partners for larger-scale video production needs (e.g. UGC creators and influencers)
• Ensure the brand’s core customers are represented throughout the content produced
• Support on photoshoots where required
• Work closely with the in-house Creative, Commercial, and Product teams to plan and deliver integrated marketing activity
• Support on product launches by creating tailored social content and campaign assets
• Brief creative teams with clear and strategic content requests
• Working on cross-department projects and tasks that involve the marketing team – such as Customer Communications and internal marketing presentations

The above is not an exhaustive list of duties, and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

We’re looking for a person who...

Must:

• Ideally have a degree in Marketing, Communications, Media or a related field, but a degree is not a formal requirement
• Have a good general level of education in core numeracy & literacy, with excellent written communication skills
• Have proven experience of being highly organised, including seeing tasks and projects through to completion, with a high degree of accuracy and pace.
• Have proven ability to present information effectively to relevant internal stakeholders.
• Be a demonstrable self-starter who excels at multitasking and thrives working at pace.
• Have excellent time management skills with the ability to prioritise and shift workload to meet deadlines.
• Have a strong understanding of content creation tools such as Canva, Adobe Premiere Pro, CapCut or similar
• Have the confidence in working with multiple teams including data, creative and commercial teams, aligning with business goals

These are the minimum criteria for this role. We’ll guarantee an interview to any disabled candidates who meet these criteria.

Individual Characteristics:

• Creative thinker with an eye for detail. Planning and organisation skills.
• Strong communication and collaboration capabilities, with evidence of understanding different stakeholder needs and translating these into solutions and priorities.
• Critical-thinker and problem solver.
• A resilient mindset to deal with a fast-paced commercial environment, with evolving goals and priorities.
• Effective presentation and communication skill.

Perks, Benefits & more:

• 25 days holiday plus Bank Holidays + the ability to buy annual leave
• 35% staff discount + frequent staff sales for exclusive discounts
• 2 paid charity days so you can give back to your community
• Hybrid working patterns
• Enhanced parental, family and carers’ leave including fertility support
• Access to tailored Learning & Development pathways, plus professional memberships and training through organisations like ILM and CIMA
• Enjoy numerous staff social events throughout the year
• Enhanced pension scheme and Life Assurance for added peace of mind
• Comprehensive company healthcare cash plan
• Access to a wide range of employee wellbeing initiatives and benefits

Diversity, Equality and Inclusion:

We are committed to creating a diverse and inclusive work environment and welcome applicants from all backgrounds. Bazaar Group values diversity and believes that a variety of perspectives enrich our team and contribute to our continued success. We proudly offer a guaranteed interview to disabled candidates who meet the minimum criteria for the role. If you consider yourself to be disabled, and would like to request any reasonable adjustments to support your application for careers at Bazaar Group, please get in touch at hr@bazaar-group.com or call the HR team on 01670 330399. We’ll look forward to speaking to you.