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For Companies At a Glance
- Tasks: Lead exciting marketing projects from insight to launch for a global FMCG brand.
- Company: Join a high-profile FMCG business known for innovation and growth.
- Benefits: Enjoy a competitive salary, diverse workplace, and opportunities for career development.
- Why this job: Be part of a dynamic team shaping brand strategies and making an impact in the market.
- Qualifications: Degree level education and marketing experience in FMCG or retail required.
- Other info: We value diversity and encourage applicants from all backgrounds.
The predicted salary is between 48000 - 55000 £ per year.
We’re seeking a Brand Manager to drive key marketing initiatives across a high-profile product portfolio with a global FMCG business. You will lead projects from consumer insight to product launch, manage brand performance, and support growth strategies across major UK retailers. This role offers exposure to the full marketing mix and collaboration with both local and global teams.
Responsibilities:
- Lead the development and execution of through-the-line activations, including both locally led and globally driven campaigns.
- Implement the market communications model across ATL and BTL channels, including shopper marketing, PR, and social media touchpoints.
- Oversee the timely and effective delivery of digital marketing activations in close collaboration with the media team and media agency.
- Manage the activation partnership between our clients and other brands, including the creation and execution of retail activations and future strategic planning.
- Support the Senior Brand Manager in managing the product portfolio and broader cross-brand initiatives, including alignment with related product lines.
- Coordinate with wider category teams to ensure consistent and aligned category and brand strategy across portfolios.
- Act as a key point of contact for local and global stakeholders, demonstrating strong leadership in category and brand management.
- Ensure alignment with key stakeholders on strategic direction, project planning, and approval processes.
- Represent UK market needs within the global category and brand team, helping shape the global agenda to reflect local priorities.
- Lead the preparation and presentation of monthly category health updates.
Qualifications:
- Educated to degree level – or equivalent.
- Marketing experience, ideally within FMCG or retail environment.
- Proven experience in brand building and new product development (NPD), with strong project management skills.
- Solid commercial acumen and analytical capability, with experience using tools such as Nielsen, IRI, or Kantar to derive actionable insights.
- Excellent relationship-building skills and the ability to work effectively across cross-functional teams.
If you’re looking to join a high-growth brand and play a pivotal role in shaping its UK strategy, we’d love to hear from you.
We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG marketing. Understanding current market dynamics and consumer behaviour will help you speak confidently about how you can drive brand initiatives during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or join relevant online forums to build connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful brand campaigns you've been involved in. Highlight your role in these projects and the impact they had on brand performance, as this will demonstrate your capability to manage similar initiatives.
✨Tip Number 4
Research the company’s existing product portfolio and recent marketing campaigns. Being able to articulate how you would enhance their brand strategy shows initiative and a genuine interest in the role.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your marketing experience, particularly in FMCG or retail environments. Emphasise your brand building and new product development skills, along with any project management experience.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific achievements that demonstrate your ability to lead marketing initiatives and manage brand performance effectively.
Showcase Analytical Skills: Since the role requires strong analytical capabilities, mention any experience you have with tools like Nielsen, IRI, or Kantar. Provide examples of how you've used data to derive actionable insights in previous roles.
How to prepare for a job interview at Lime Talent
✨Know Your Brand
Before the interview, research the company's brand portfolio and understand their key products. Be prepared to discuss how you can contribute to their brand strategy and share insights on current market trends.
✨Showcase Your Project Management Skills
Be ready to provide examples of past projects you've managed, particularly in brand building or new product development. Highlight your ability to lead cross-functional teams and deliver results on time.
✨Demonstrate Analytical Acumen
Familiarise yourself with tools like Nielsen, IRI, or Kantar, as these are crucial for deriving actionable insights. Be prepared to discuss how you've used data to inform marketing strategies in previous roles.
✨Prepare for Stakeholder Engagement
Since this role involves liaising with local and global stakeholders, think of examples where you've successfully built relationships and aligned strategies across teams. Show that you can communicate effectively and lead discussions.
