Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing activities for Vaccines HCPE, driving customer engagement and strategic planning.
- Company: GSK is a global biopharma company focused on uniting science and technology to combat disease.
- Benefits: Enjoy a dynamic work environment with opportunities for growth, flexibility, and a focus on well-being.
- Why this job: Join a high-visibility role in a collaborative team, making a real impact in healthcare marketing.
- Qualifications: Marketing experience in pharmaceuticals, strong project management, and excellent communication skills required.
- Other info: This is a 12-month fixed-term contract with a closing date for applications on 17/06/2025.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking an experienced Senior Brand Manager to join our UK Vaccines team to lead the marketing activities for Vaccines HCPE, a key strategic asset within our vaccine’s portfolio. This position offers high visibility and is a unique chance to gain marketing experience in a complex and innovative environment. As the Senior Brand Manager for Vaccines HCPE, you will play a leading role in planning and overseeing the strategic and operational marketing approach, delivering a high-quality customer engagement plan in line with the brand strategy. Healthcare Professional Engagement (HCPE) through expert-led meetings is a key channel for the GSK vaccines team to achieve our commercial strategy. You will have the opportunity to lead key activities to progress your career in a dynamic team on a priority brand. You will act as lead for planning and customer-centric execution of HCPE activities through a cross-functional team.
Key Responsibilities:
- Lead strategic and operational business planning for Vaccines HCPE, focusing on achieving key performance objectives.
- Oversee the successful implementation of the HCPE operational plan, ensuring high performance in meeting execution.
- Provide expertise in the design and performance optimisation of Vaccines HCPE content, utilising dashboards to drive data-driven enhancements and maximise content effectiveness.
- Orchestrate and optimise data-driven customer experience journeys to maximise engagement and performance for Vaccines HCPE.
- Support the cross-functional matrix team in navigating content approval processes efficiently while maintaining high performance standards.
- Lead and manage regular forecasting and reporting cycles, ensuring accurate performance tracking and analysis.
- Partner with field-based teams and FLSMs to ensure excellence and high performance in local HCPE execution, establishing and monitoring key metrics for success.
- Collaborate closely with the aligned Capability Partner to implement targeted interventions for local HCPE execution across face-to-face, hybrid, and virtual events, with a focus on performance outcomes.
- Provide line leadership and mentorship to the HCPE marketing team, fostering a collaborative, high-performance culture.
- Ensure all event executions comply with relevant governance frameworks, identifying opportunities for continuous improvement, and adhering to ABPI and GSK policies in all marketing activities to maintain high performance standards.
Basic qualifications and experience:
- Marketing experience in the pharmaceutical industry.
- Understanding and experience of working with the ABPI Code of Practice to create promotional and non-promotional content.
- Excellent organizational skills with attention to detail.
- Strong project management skills.
- Good analytical and numerical skills with the ability to analyse and assimilate data.
- Effective interpersonal, communication, and influencing skills.
- Works effectively and efficiently in cross-functional teams.
- Customer-focused and a champion of customer needs.
- Vaccines experience preferred.
Closing Date for Applications: 17/06/2025 (EOD)
We encourage you to apply as soon as possible, as we may close the role early if we receive a high volume of applications.
Contact Detail:
GlaxoSmithKline Recruiting Team
UKRecruitment.Adjustments@gsk.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Vaccines HCPE
✨Tip Number 1
Familiarise yourself with the ABPI Code of Practice, as this role requires a strong understanding of it. Being able to demonstrate your knowledge during discussions can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those who have experience in vaccines marketing. Attend relevant events or webinars to build connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Showcase your project management skills by discussing specific examples where you've successfully led marketing initiatives. Highlighting your ability to manage cross-functional teams will resonate well with the hiring team.
✨Tip Number 4
Prepare to discuss data-driven decision-making in your interviews. Be ready to share how you've used analytics to optimise marketing strategies in the past, as this is crucial for the Senior Brand Manager role.
We think you need these skills to ace Senior Brand Manager Vaccines HCPE
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter to highlight how your experience aligns with the specific responsibilities of the Senior Brand Manager role. Use examples from your past work that demonstrate your marketing expertise in the pharmaceutical industry and your understanding of the ABPI Code of Practice.
Highlight Relevant Experience: In your CV, focus on showcasing your previous roles that involved strategic and operational business planning, particularly in the healthcare sector. Emphasise any experience you have with customer engagement strategies and project management skills that are relevant to the position.
Showcase Analytical Skills: Since the role requires good analytical and numerical skills, include specific instances where you've successfully analysed data to drive marketing decisions or optimise content performance. This will demonstrate your ability to meet the expectations outlined in the job description.
Proofread for Clarity and Precision: Before submitting your application, thoroughly proofread your cover letter and CV. Ensure that your writing is clear, concise, and free of errors. This reflects your attention to detail, which is crucial for the Senior Brand Manager position.
How to prepare for a job interview at GlaxoSmithKline
✨Understand the ABPI Code
Make sure you have a solid grasp of the ABPI Code of Practice, as this role involves creating promotional and non-promotional content. Be prepared to discuss how your experience aligns with these guidelines during the interview.
✨Showcase Your Project Management Skills
Highlight your project management experience, especially in the pharmaceutical industry. Be ready to provide examples of how you've successfully led marketing initiatives and managed cross-functional teams to achieve key performance objectives.
✨Demonstrate Analytical Abilities
Since the role requires good analytical and numerical skills, come prepared to discuss how you've used data to drive marketing strategies. Share specific instances where your analysis led to improved customer engagement or campaign performance.
✨Emphasise Customer-Centric Approach
This position is all about customer engagement, so be sure to convey your understanding of customer needs. Discuss how you've previously tailored marketing strategies to enhance customer experiences and foster strong relationships.
