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- Tasks: Lead digital marketing strategies and oversee campaigns for luxury brands.
- Company: Join Raffles & Fairmont Doha, part of the prestigious Accor group.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of digital marketing in luxury hospitality, making a real impact.
- Qualifications: 5+ years in digital marketing; degree in Marketing or related field preferred.
- Other info: Ideal for creative thinkers who thrive in fast-paced, high-profile settings.
The predicted salary is between 36000 - 60000 £ per year.
The Assistant Director of Digital Marketing plays a pivotal role in leading and executing the digital strategy for Raffles & Fairmont Doha. This role is responsible for driving online visibility, brand awareness, and revenue through strategic digital initiatives. Collaborating closely with brand, sales, PR, and revenue teams, you will oversee performance marketing, content strategy, social media, CRM, SEO/SEM, and website optimization across both properties—ensuring consistency and excellence aligned with Accor standards and the luxury identity of each brand.
Key Responsibilities:
- Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy to support business goals, including direct bookings, brand engagement, and guest acquisition. Oversee all digital campaigns across performance channels (Search, Display, Meta, Retargeting), ensuring ROI and KPIs are met. Lead website optimization efforts for both Raffles and Fairmont Doha pages (Accor.com and brand.com), focusing on UX, content, and SEO performance. Leverage Accor tools and platforms to manage digital campaigns and ensure brand consistency.
- Social Media & Content: Supervise the content calendar and manage social media presence across platforms (Instagram, Facebook, TikTok, LinkedIn), aligning tone with each brand's identity. Guide photo, video, and editorial content production to ensure alignment with luxury brand standards and digital storytelling best practices.
- CRM & Email Marketing: Work closely with Accor’s CRM team to execute personalized email campaigns and drive loyalty engagement through ALL – Accor Live Limitless. Manage guest segmentation and database growth strategies for tailored communications.
- E-Commerce & Revenue Collaboration: Collaborate with the Revenue and E-commerce teams to optimize rate visibility, packages, and conversion across direct and third-party channels. Analyze booking data and online performance to inform future strategies and tactical campaigns.
- Analytics & Reporting: Track and report on all digital KPIs, including traffic, conversion, engagement, and revenue attribution. Use data insights to adjust campaigns and improve performance continuously.
- Leadership & Cross-Functional Collaboration: Lead and mentor the Digital Marketing Executive and external agency partners. Act as a digital advisor to F&B, Spa, and Events departments to support campaigns and activations.
Qualifications & Experience:
- Minimum of 5 years' experience in digital marketing, preferably in luxury hospitality or lifestyle brands.
- Bachelor's degree in Marketing, Communications, or related field; Master’s degree a plus.
- Strong knowledge of performance marketing, SEO/SEM, web analytics tools (Google Analytics, Adobe, etc.), and CMS systems.
- Experience with CRM platforms and luxury brand social media management.
- Excellent communication, analytical, and project management skills.
- Creative eye with a results-driven mindset.
- Experience managing teams and working in fast-paced, high-profile environments.
Contact Detail:
Accor Hotels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Director of Digital Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the luxury hospitality sector. Understanding what sets luxury brands apart will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in luxury brands. Attend industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive successful marketing campaigns in the past. Be ready to discuss specific metrics and outcomes that highlight your impact on previous projects.
✨Tip Number 4
Research Raffles & Fairmont Doha thoroughly, including their current digital presence and recent campaigns. This will allow you to tailor your conversations and show genuine interest in their brand and objectives during the interview process.
We think you need these skills to ace Assistant Director of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within luxury hospitality or lifestyle brands. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the luxury brand identity. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Your Digital Skills: In your application, emphasise your proficiency in performance marketing, SEO/SEM, and web analytics tools. Provide examples of how you've successfully implemented digital strategies in past positions.
Highlight Leadership Experience: Since the role involves leading a team, be sure to include any relevant leadership experience. Discuss how you've mentored others or collaborated across departments to achieve marketing goals.
How to prepare for a job interview at Accor Hotels
✨Showcase Your Digital Strategy Skills
Be prepared to discuss your experience in developing and implementing digital marketing strategies. Highlight specific campaigns you've led, focusing on how they drove online visibility and revenue.
✨Demonstrate Your Analytical Abilities
Since the role involves tracking KPIs and using data insights, come equipped with examples of how you've used analytics tools like Google Analytics or Adobe to inform your marketing decisions and improve campaign performance.
✨Align with Luxury Brand Standards
Understand the luxury hospitality market and be ready to discuss how you can maintain brand consistency across various digital platforms. Share examples of how you've successfully managed social media presence for high-end brands.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams. Be ready to talk about your experience working with sales, PR, and e-commerce teams, and how you’ve successfully led projects that required input from multiple stakeholders.
