At a Glance
- Tasks: Lead regional marketing efforts and execute integrated campaigns to drive demand and revenue.
- Company: Join SS&C Blue Prism, a leader in intelligent automation and digital transformation.
- Benefits: Enjoy remote work flexibility, professional development reimbursement, and a competitive holiday scheme.
- Why this job: Be part of a diverse team that values innovation and collaboration while making a real impact.
- Qualifications: Fluency in English & German is essential; experience in B2B marketing preferred.
- Other info: Willingness to travel across EMEA is required for this role.
The predicted salary is between 36000 - 60000 Β£ per year.
Locations: UK | Remote
Get To Know Us:
SS&C Blue Prism enables business leaders of the future to navigate around the roadblocks of ongoing digital transformation in order to truly reshape and evolve how work gets done β for the better. We believe in supporting organizations as they harness the power of intelligent automation.
Why You Will Love It Here!
- Flexibility: Remote Work Model
- Your Future: Professional Development Reimbursement including access to SS&C University
- Work/Life Balance: Competitive holiday scheme
- Your Wellbeing: Competitive benefits designed to support the wellbeing of our staff
- Diversity & Inclusion: Committed to Welcoming, Celebrating and Thriving on Diversity
- Training: Hands-On, Team-Customised throughout your career
What You Will Get To Do:
As Field Marketing Manager youβll be responsible for executing an integrated marketing plan for the region that aligns with and augments global marketing focus, initiatives, and demand. Primary responsibilities of this role include regional marketing management and priority alignment with sales, central demand, and campaign teams β executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. This position will also work in partnership with teams across the company including sales, campaigns, product, brand, customer, and partner.
Your Responsibilities:
- Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global campaigns.
- Collaboration with cross functional, global teams, including tight alignment with sales.
- Communication of marketing campaigns, timings and performance tracking to the marketing, management, sales, and partner teams.
- Tracking program ROI, with an acute ability to drill down on the performance of regional marketing activity as it relates to pipeline generated by marketing.
- Awareness of budget tracking and how it plays into the overall marketing plan.
What You Will Bring:
- Campaign management β rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI.
- A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
- Lead management - tracking and reporting on marketing leads generated in region, holding sales accountable for follow-up and pipeline reporting.
- The ability to track program performance within an agreed set of parameters to specific KPIs.
- The ability to develop regional buyer and customer insights to be shared internally with relevant teams.
- Customer marketing - including references, advocacy, and customer campaigns. Working with the customer teams to gain insight into customer behaviors and matching activities to drive engagement.
- Event management, including the evaluation of potential events, execution, follow up, tracking and reporting.
Collaboration:
The Field Marketing Manager will collaborate with:
- Central demand and campaigns teams to ensure regional requirements are accounted for and successfully executed.
- PR, social media, and product marketing to provide relevant regional context for marketing needs.
- BDR and sales teams to build strong relationships for establishing credibility within the regions.
- Partner team to execute on joint marketing efforts with key partners.
- ABM team to ensure that a holistic strategy is effectively deployed while accounting for regional nuances.
Our Ideal Candidate:
- Fluency in English & German is essential. Additionally, fluency in French is preferred.
- Experience in B2B Marketing (ideally enterprise software).
- Proven track record with demand generation initiatives.
- Metrics focused and detail oriented with the ability to excel in a fast-paced environment.
- Highly motivated, self-starter who has the ability to get the job done.
- Strong interpersonal skills with a proven, demonstrated ability to work cross-functionally, and build and maintain successful relationships internally and externally.
- Excellent oral and written communication skills, including the ability to present and position marketing plans.
- Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as Salesforce.com; and project management tools (Asana).
- A willingness to travel across EMEA, as required for the role.
We encourage applications from people of all backgrounds to enable us to bring diverse perspectives to our thinking and conversation. Itβs important to us that we strive to have a workforce that is diverse in the widest sense.
Thank you for your interest in SS&C!
Field Marketing Manager employer: SS&C Technologies
Contact Detail:
SS&C Technologies Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Field Marketing Manager
β¨Tip Number 1
Familiarise yourself with SS&C Blue Prism's products and services. Understanding their intelligent automation solutions will help you articulate how your marketing strategies can align with their goals during interviews.
β¨Tip Number 2
Network with current employees or industry professionals who have experience in B2B marketing, especially in enterprise software. This can provide you with insights into the company culture and expectations for the Field Marketing Manager role.
β¨Tip Number 3
Prepare to discuss specific demand generation initiatives you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive ROI, as this is a key focus for the role.
β¨Tip Number 4
Brush up on your account-based marketing (ABM) knowledge. Since the role requires collaboration across various teams, being able to discuss ABM strategies and how they can be tailored to regional needs will set you apart.
We think you need these skills to ace Field Marketing Manager
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in demand generation initiatives. Use keywords from the job description to demonstrate your fit for the Field Marketing Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of SS&C Blue Prism's mission and how your skills align with their needs. Mention your fluency in English and German, and any experience you have with account-based marketing.
Showcase Metrics and Achievements: In your application, include specific examples of how you've tracked program performance and achieved ROI in previous roles. This will demonstrate your metrics-focused approach and ability to excel in a fast-paced environment.
Highlight Collaboration Skills: Emphasise your experience working cross-functionally with sales, campaigns, and customer teams. Provide examples of how you've built successful relationships and collaborated on marketing strategies to drive engagement.
How to prepare for a job interview at SS&C Technologies
β¨Understand the Role
Make sure you have a solid grasp of the Field Marketing Manager responsibilities. Familiarise yourself with integrated marketing plans, demand generation, and how to measure ROI. This will help you answer questions confidently and demonstrate your knowledge.
β¨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in B2B marketing, campaign management, and lead tracking. Use metrics to illustrate your success and how you've contributed to revenue goals in previous positions.
β¨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be ready to discuss how you've successfully collaborated in the past. Highlight your interpersonal skills and provide examples of how you've built strong relationships across departments.
β¨Prepare for Language Proficiency
Given the requirement for fluency in English and German, be prepared to demonstrate your language skills during the interview. You might be asked to converse in both languages, so practice speaking about your professional experiences in both English and German.