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For Companies At a Glance
- Tasks: Lead paid media campaigns, creative strategy, and email marketing for a growing e-commerce brand.
- Company: Built Different is an innovative apparel brand focused on plus-size men, expanding globally.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth in multiple markets.
- Why this job: Join a passionate team driving social impact and brand presence through strategic marketing excellence.
- Qualifications: Expertise in paid media, creative strategy, and experience in international marketing required.
- Other info: Collaborate with cross-functional teams and manage a diverse marketing budget.
The predicted salary is between 48000 - 72000 £ per year.
About Built Different
Built Different is an innovative and rapidly growing e-commerce apparel brand specifically designed for plus-size men. Having achieved significant growth and established a loyal customer base across markets including the USA, UK, and Europe, Built Different is now looking to hire an exceptional Head of Marketing to drive further expansion and brand presence through strategic paid media and creative excellence.
About the role
As our Head of Marketing, you will lead the strategic planning and execution of all paid media activities, content creation, creative output, and email marketing strategies, focusing on driving substantial growth across multiple markets and exploring opportunities in new territories.
Key responsibilities include:
- Paid Media Excellence: Lead and manage high-performance paid media campaigns, particularly on Meta platforms (Facebook, Instagram), Google Ads, and other emerging digital channels.
- Creative Strategy and Content Planning: Develop and oversee our paid media creative strategy. Plan content schedules, brief and guide editors and graphic designers, ensuring consistent, high-quality output aligned with brand goals and campaign targets.
- Video Production Management: Plan, organise, and attend video shoots, ensuring content is optimised for paid advertising effectiveness.
- Performance Analysis and Optimisation: Regularly review performance analytics to optimise campaigns, maximise ROI, and achieve aggressive growth targets across existing markets and identify opportunities in new regions.
- Budget Management: Efficiently manage and optimise the overall marketing budget, ensuring spend aligns with strategic growth targets and delivers strong commercial outcomes.
- Email Marketing: Oversee basic email marketing strategies, ensuring campaigns drive customer engagement, retention, and contribute positively to overall marketing goals.
- Market Expansion: Manage marketing strategies across multiple markets, including USA, UK, and Europe, and proactively explore growth opportunities in new global territories.
- Cross-Functional Collaboration: Work closely with the Managing Director, Founder, and other teams to ensure marketing strategies integrate smoothly with broader business goals.
About you
We’re seeking an ambitious marketing leader with deep expertise in paid media, creative strategy, content management, and basic email marketing knowledge. You'll thrive in a dynamic environment and have a proven track record of scaling consumer brands across multiple markets through strategic and creative paid media campaigns.
Key skills and experience:
- Strong expertise in paid media, especially Meta ads (Facebook and Instagram), Google Ads, and additional performance channels.
- Demonstrable experience developing and executing high-impact creative strategies, managing creative production processes, and delivering consistent, high-quality output.
- Skilled in planning and attending video production shoots, guiding content creation specifically tailored for paid advertising.
- Proven ability to analyse, interpret, and optimise performance data to continuously enhance campaign effectiveness and achieve growth targets.
- Excellent budget management skills with a strategic approach to maximising marketing spend efficiency.
- Basic knowledge of email marketing strategies, execution, and performance evaluation.
- Experience managing marketing strategies across multiple international markets and exploring new geographical growth opportunities.
- Comfortable collaborating closely with cross-functional teams and external creatives, balancing strategic oversight with hands-on execution.
Head of Paid Media employer: BUILT DIFFERENT
Contact Detail:
BUILT DIFFERENT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Google Ads. Understanding the nuances of these channels will help you speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your creative side by preparing a portfolio of past campaigns you've led. Highlight specific examples where your creative strategies directly contributed to growth, as this will demonstrate your capability to drive results.
✨Tip Number 3
Brush up on your performance analysis skills. Be ready to discuss how you've used data to optimise campaigns in the past, as this is crucial for the role and will show your analytical mindset.
✨Tip Number 4
Network with professionals in the e-commerce and marketing sectors. Engaging with others in the industry can provide insights into best practices and may even lead to referrals that could strengthen your application.
We think you need these skills to ace Head of Paid Media
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Built Different's brand values and target audience. Familiarise yourself with their product offerings and marketing strategies to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in paid media, particularly with Meta platforms and Google Ads. Provide specific examples of successful campaigns you've led and the impact they had on growth.
Showcase Creative Strategy Skills: Demonstrate your ability to develop and execute creative strategies. Include examples of content planning and production management that align with brand goals, showcasing your leadership in creative projects.
Quantify Achievements: When discussing your past roles, use metrics to quantify your achievements. Highlight how you optimised budgets, improved ROI, or expanded market presence, as this will resonate well with Built Different's growth objectives.
How to prepare for a job interview at BUILT DIFFERENT
✨Showcase Your Paid Media Expertise
Be prepared to discuss your experience with paid media, particularly on platforms like Meta and Google Ads. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your capability to lead high-performance campaigns.
✨Demonstrate Creative Strategy Skills
Discuss your approach to developing creative strategies for paid media. Bring examples of content you've planned or produced, and explain how they aligned with brand goals. This will show your understanding of the importance of creative excellence in marketing.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse campaign performance and optimise for better results. Be ready to share specific metrics you've tracked and how you've used data to inform your decisions. This will highlight your analytical skills and focus on ROI.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully integrated marketing strategies with broader business goals, showcasing your teamwork and leadership abilities.
