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- Tasks: Analyse campaign data and optimise audience selections for impactful marketing.
- Company: Join a leading financial services organisation focused on customer engagement and transformation.
- Benefits: Enjoy flexible hybrid working, generous holidays, and performance bonuses.
- Why this job: Be part of a dynamic team driving change and improving customer experiences.
- Qualifications: Experience in data analysis and campaign performance is essential; familiarity with CRM tools preferred.
- Other info: Opportunity to mentor a junior analyst and collaborate across various teams.
The predicted salary is between 43200 - 72000 £ per year.
A leading organisation in the financial services sector is seeking a Senior Campaign Analyst to join their CRM and customer communications team on a 12-month fixed-term contract. This role is ideal for someone with a strong background in campaign data analysis, audience segmentation, and performance evaluation. The successful candidate will help deliver insight-led communications that improve customer engagement and campaign performance, supporting strategic goals during a time of transformation and change.
Role & Responsibilities:
- Develop and optimise audience selections for marketing and servicing campaigns across Email, SMS, and Direct Mail
- Analyse campaign results, identify trends, and provide actionable recommendations to improve future performance
- Support and mentor a junior analyst within the team
- Collaborate with teams across CRM, Data Science, Product, and Technology, as well as external CRM technology partners
- Ensure accurate and timely campaign execution through structured planning and reporting processes
- Drive continuous improvement by proposing and implementing enhancements to campaign processes and data usage
Skills & Experience:
- Proven experience in data analysis, customer segmentation, and campaign performance reporting
- Familiarity with data tools such as SAS, Excel, and PowerPoint
- Strong communication and collaboration skills
- Experience working in a fast-paced, data-driven environment
- Exposure to CRM platforms (Optimove or similar tools preferred)
- Previous experience in financial services or regulated sectors
Benefits Package Includes:
- Competitive salary and performance-based bonus
- Generous holiday allowance with the option to purchase additional leave
- Flexible hybrid working model (1 day per week in Edinburgh office)
- Pension scheme and private healthcare options
- Retail discount programme for employees and their families
- Enhanced parental leave and family-friendly benefits
- Access to development programmes and learning opportunities
- Employee share schemes
Diversity & Inclusion:
The company is committed to building an inclusive workplace that values diverse perspectives and backgrounds. A supportive environment where individuals are empowered to bring their whole selves to work is at the core of their culture.
Senior Campaign Analyst employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaign Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in campaign data analysis and customer segmentation. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to the team's goals during your interview.
✨Tip Number 2
Network with professionals in the financial services sector, especially those who work with CRM platforms like Optimove. Engaging with industry peers can provide valuable insights and may even lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive campaign performance in previous roles. Highlighting your hands-on experience will demonstrate your capability and readiness for the challenges of this position.
✨Tip Number 4
Showcase your collaboration skills by thinking of instances where you've worked cross-functionally with teams like Data Science or Technology. Being able to illustrate your teamwork will resonate well with the hiring managers looking for a candidate who can thrive in a collaborative environment.
We think you need these skills to ace Senior Campaign Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in data analysis, audience segmentation, and campaign performance reporting. Use specific examples that demonstrate your skills relevant to the Senior Campaign Analyst role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the financial services sector and your ability to deliver insight-led communications. Mention how your previous experiences align with the responsibilities outlined in the job description.
Highlight Relevant Skills: In your application, emphasise your familiarity with data tools like SAS, Excel, and PowerPoint. Also, mention any experience you have with CRM platforms, particularly Optimove or similar tools, as this is crucial for the role.
Showcase Collaboration Experience: Since the role involves collaboration with various teams, include examples of past projects where you worked cross-functionally. Highlight your strong communication skills and how you supported or mentored others in your previous roles.
How to prepare for a job interview at Forward Role
✨Showcase Your Analytical Skills
As a Senior Campaign Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analysis to drive campaign performance in the past. Highlight any tools you've used, like SAS or Excel, and be ready to explain your thought process.
✨Demonstrate Collaboration Experience
This role requires collaboration with various teams. Share experiences where you've successfully worked with cross-functional teams, especially in CRM or data science. Emphasise your communication skills and how you’ve mentored others, as this will show your leadership potential.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare for scenario-based questions where you might need to analyse a hypothetical campaign's performance and suggest improvements. This will demonstrate your critical thinking and strategic approach.
✨Understand the Company’s Values
Research the company’s commitment to diversity and inclusion. Be ready to discuss how you can contribute to an inclusive workplace and bring diverse perspectives to the team. This shows that you align with their culture and values, which is important for any employer.
