crm manager

Social network you want to login/join with: A luxury beauty brand is on the hunt for a CRM Manager to be based in London. As CRM Manager, you’ll play a pivotal role within the Ecommerce team, leading the strategy and execution of multi-channel customer communications. You’ll work cross-functionally with key departments and external partners, using data and insights to deliver impactful, personalised messaging that builds loyalty and drives revenue. Key responsibilities: Lead and evolve the CRM strategy and channel roadmap to drive retention and growth Manage and optimise lifecycle communications across Email and SMS (Klaviyo, Yotpo) Deliver campaigns aligned with the marketing calendar, brand strategy, and customer journey Own customer segmentation and personalisation efforts for targeted communications Launch and enhance a loyalty programme (Loyalty Lion), managing cross-functional alignment Partner with our CRM agency to deliver high-performing lifecycle journeys (acquisition, onboarding, win-back, upsell) Monitor campaign performance and customer behaviour to refine CRM tactics Maintain and grow relationships with CRM tech platforms, ensuring best-in-class implementation Support subscription and review generation projects alongside Web Merchandising Represent the CRM function in meetings and strategic planning Liaise with Customer Service partners to improve communication and service quality Stay ahead of CRM trends, tools, and innovation To shine in this role, you’ll have: Solid experience in a CRM leadership role, ideally within a DTC environment Proven success using Klaviyo, Yotpo, Shopify, and Loyalty Lion (or similar platforms) Strong data analysis skills using Google Analytics, Excel, and CRM-specific metrics Expertise in campaign management, email journey mapping, and dynamic content A commercial, results-driven mindset with a love for customer-centric innovation Excellent organisational and project management skills Proactive communication style and the ability to operate independently in a fast-paced team #J-18808-Ljbffr