Head of E-Commerce EU (Basé à London)

Social network you want to login/join with:Industry: Designer toys and collectible piecesLocation: Canary Wharf, LondonJob type: Full time PermanentWorking Hours: 40 hours per weekAbout POP MARTFounded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand\’s position in the region.For more information, please visit www.popmart.com and our LinkedIn Career page.What to ExpectPOP MART is a fast-paced company with a young and multicultural team where you can expect to:Take ownership of regional e-commerce performance across multiple European marketsLead digital operations, merchandising, and campaign execution in collaboration with HQ and local teamsShape the customer experience and commercial effectiveness of POP MART’s official online platforms and selected marketplacesPlay a pivotal role in connecting our product, retail, and digital strategy in one of our fastest growing channelsPOP MART offers our employees:Selected POP MART toys as appreciation gifts every monthA structured bonus scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsThe Role and CandidateWe are hiring the E-commerce leader to lead POP MART Europe\’s online commercial and operational performance across key European markets. Reporting to the Head of Europe and working closely with the HQ e-commerce and merchandising teams in China, this role will oversee all key digital commerce activities including product launches, order fulfilment flow, site merchandising, content updates, performance tracking, and campaign rollout.You will act as the primary regional e-commerce lead, managing multiple market needs while ensuring consistency with global brand standards and promotional timelines. The role requires both strategic ownership and day-to-day operational coordination, with a strong emphasis on data-led decision making and cross-functional collaboration.ResponsibilitiesRegional E-commerce OperationsManage the end-to-end operation of POP MART’s owned e-commerce sites and digital retail platforms in EuropeEnsure smooth daily order flow, customer support coordination, and delivery fulfilment across marketsOversee product listing accuracy, pricing updates, inventory sync, and category-level merchandisingAct as escalation point for operational issues related to returns, delivery disruptions, or stockoutsCampaign and Launch ExecutionCoordinate with HQ to align regional execution with global campaign timelines and product release schedulesLead implementation of online promotions, limited edition launches, and themed activations across EU sitesMaintain campaign calendars and ensure timely publishing of content, banners, and promotional assetsPerformance Monitoring and AnalyticsTrack and report on regional KPIs including traffic, conversion, AOV, return rates, and campaign performanceUse data insights to drive optimisations in user journey, merchandising prioritisation, and promotional planningMonitor customer reviews and feedback, and liaise with HQ teams to improve experience and service standardsCross-functional CoordinationCollaborate with HQ on regional product allocations, pricing alignment, launch cadence, and channel prioritiesWork closely with regional marketing, retail, and logistics teams to create an integrated brand experienceEnsure strong linkage between online and offline retail campaigns to support consistent brand storytellingCoordinate with third-party logistics and customer service partners to support market-specific service requirementsRequired Qualifications10+ years of experience in e-commerce operations or digital merchandising, ideally in a multi-country retail or consumer brandSolid understanding of product launch processes, site merchandising, and campaign executionHands-on experience with Shopify, Magento, or similar DTC e-commerce platformsData-savvy and comfortable using Google Analytics, Excel, and performance dashboards to guide decisionsStrong project coordination skills and ability to work cross-functionally with international teamsFluent in English; other European languages are a plusWillingness to travel occasionally within EuropeDesirable but Not EssentialBackground in lifestyle retail, youth culture brands, or fast-moving product environmentsExperience managing localised content, currency, and fulfilment for multiple countriesFamiliarity with CRM and retention strategies such as email automation and loyalty programsExposure to Asia-based HQ or cross-regional digital teams #J-18808-Ljbffr