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- Tasks: Lead e-commerce operations and digital strategy across Europe for a vibrant designer toy brand.
- Company: Join POP MART, a global leader in designer toys, collaborating with iconic brands like Disney and Sanrio.
- Benefits: Enjoy monthly toy gifts, a structured bonus scheme, training programs, and fun team events.
- Why this job: Be part of a fast-paced, multicultural team shaping the future of online retail in a creative industry.
- Qualifications: 10+ years in e-commerce, strong data skills, and experience with platforms like Shopify or Magento required.
- Other info: Fluency in English is essential; other European languages are a plus. Occasional travel within Europe may be needed.
The predicted salary is between 43200 - 72000 £ per year.
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters. POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.
What to Expect
- Take ownership of regional e-commerce performance across multiple European markets
- Lead digital operations, merchandising, and campaign execution in collaboration with HQ and local teams
- Shape the customer experience and commercial effectiveness of POP MART’s official online platforms and selected marketplaces
- Play a pivotal role in connecting our product, retail, and digital strategy in one of our fastest growing channels
POP MART offers our employees:
- Selected POP MART toys as appreciation gifts every month
- A structured bonus scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
The Role and Candidate
We are hiring the E-commerce leader to lead POP MART Europe's online commercial and operational performance across key European markets. Reporting to the Head of Europe and working closely with the HQ e-commerce and merchandising teams in China, this role will oversee all key digital commerce activities including product launches, order fulfilment flow, site merchandising, content updates, performance tracking, and campaign rollout.
You will act as the primary regional e-commerce lead, managing multiple market needs while ensuring consistency with global brand standards and promotional timelines. The role requires both strategic ownership and day-to-day operational coordination, with a strong emphasis on data-led decision making and cross-functional collaboration.
Responsibilities
- Manage the end-to-end operation of POP MART’s owned e-commerce sites and digital retail platforms in Europe
- Ensure smooth daily order flow, customer support coordination, and delivery fulfilment across markets
- Oversee product listing accuracy, pricing updates, inventory sync, and category-level merchandising
- Act as escalation point for operational issues related to returns, delivery disruptions, or stockouts
- Coordinate with HQ to align regional execution with global campaign timelines and product release schedules
- Lead implementation of online promotions, limited edition launches, and themed activations across EU sites
- Maintain campaign calendars and ensure timely publishing of content, banners, and promotional assets
- Track and report on regional KPIs including traffic, conversion, AOV, return rates, and campaign performance
- Use data insights to drive optimisations in user journey, merchandising prioritisation, and promotional planning
- Monitor customer reviews and feedback, and liaise with HQ teams to improve experience and service standards
- Collaborate with HQ on regional product allocations, pricing alignment, launch cadence, and channel priorities
- Work closely with regional marketing, retail, and logistics teams to create an integrated brand experience
- Ensure strong linkage between online and offline retail campaigns to support consistent brand storytelling
- Coordinate with third-party logistics and customer service partners to support market-specific service requirements
Required Qualifications
- 10+ years of experience in e-commerce operations or digital merchandising, ideally in a multi-country retail or consumer brand
- Solid understanding of product launch processes, site merchandising, and campaign execution
- Hands-on experience with Shopify, Magento, or similar DTC e-commerce platforms
- Data-savvy and comfortable using Google Analytics, Excel, and performance dashboards to guide decisions
- Strong project coordination skills and ability to work cross-functionally with international teams
- Fluent in English; other European languages are a plus
- Willingness to travel occasionally within Europe
Desirable but Not Essential
- Background in lifestyle retail, youth culture brands, or fast-moving product environments
- Experience managing localised content, currency, and fulfilment for multiple countries
- Familiarity with CRM and retention strategies such as email automation and loyalty programs
- Exposure to Asia-based HQ or cross-regional digital teams
Head of E-Commerce EU (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce EU (Basé à London)
✨Tip Number 1
Familiarise yourself with POP MART's product range and brand ethos. Understanding their designer toys and collectible pieces will help you speak confidently about how you can enhance their e-commerce strategy.
✨Tip Number 2
Network with professionals in the e-commerce and retail sectors, especially those with experience in multi-country operations. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Stay updated on the latest trends in e-commerce, particularly in the toy and lifestyle sectors. Being knowledgeable about current market dynamics will demonstrate your commitment and readiness to lead POP MART's online initiatives.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analytics to drive e-commerce performance in previous roles. Highlighting your data-savvy approach will resonate well with POP MART's emphasis on data-led decision making.
We think you need these skills to ace Head of E-Commerce EU (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce operations and digital merchandising. Focus on your achievements in managing online platforms and driving performance metrics, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the designer toy industry and how your background aligns with POP MART's mission. Mention specific examples of successful campaigns or projects you've led that demonstrate your ability to drive e-commerce success.
Showcase Data-Driven Decision Making: Since the role emphasises data-led decision making, include examples in your application that illustrate how you've used analytics to optimise e-commerce performance. Highlight your proficiency with tools like Google Analytics and Excel.
Highlight Cross-Functional Collaboration: Emphasise your experience working with various teams, such as marketing, logistics, and customer service. This will show that you can effectively coordinate across functions to achieve business goals, which is essential for this position.
How to prepare for a job interview at Golden Bees
✨Research POP MART Thoroughly
Before the interview, dive deep into POP MART's history, products, and market presence. Understanding their iconic IPs and collaborations will show your genuine interest and help you align your answers with their brand values.
✨Demonstrate E-Commerce Expertise
Be prepared to discuss your experience in e-commerce operations, especially in multi-country environments. Highlight specific examples of how you've successfully managed product launches and campaign executions in previous roles.
✨Showcase Data-Driven Decision Making
Since the role emphasises data-led strategies, come equipped with examples of how you've used analytics tools like Google Analytics or performance dashboards to drive optimisations in user journeys and merchandising.
✨Emphasise Cross-Functional Collaboration
Discuss your experience working with various teams, such as marketing, logistics, and customer service. Illustrating your ability to coordinate across functions will demonstrate that you can effectively manage the complexities of the role.
