Analyst, Programmatic (Retail Client)

Company DescriptionSpark Foundry is a global media agency that aims to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. We combine strong media fundamentals with innovation to inspire consumer attention, brand care, and increased product and service purchases. Balancing a startup spirit with the strength of Publicis Media, Spark Foundry serves a diverse client roster, offering boutique insights alongside global buying power. We foster a diverse, inclusive culture that values all voices, attracting top industry talent and supporting professional growth across various disciplines.Job DescriptionThe Programmatic Analyst manages campaign activities including setup, documentation, QA, performance reporting, and billing reconciliation. They identify and implement optimizations, contribute to client presentations, and support campaign management efforts.The ideal candidate has some online trafficking experience and familiarity with Doubleclick DART or similar systems. Experience with bid management platforms and campaign optimization is a plus.Most importantly, the Programmatic Analyst should be driven to innovate in digital media, enjoy collaborating with industry experts, and contribute to impactful work within Publicis’ network.ResponsibilitiesManage and optimize online media campaigns, including performance media and remarketing, independently or with Campaign ManagersMaintain attention to detail and adhere to best practices throughout campaign cyclesOrganize campaign materials and handle daily campaign maintenanceAssist in developing client-facing performance reportsAssess inventory and develop proposals for new opportunitiesManage creative assets, insertion orders, and campaign documentationTraffic campaign tags into ad exchangesConduct QA to ensure accurate campaign execution and performanceProvide auditing reports and manage billing systems as neededParticipate in knowledge sharing to improve strategiesQualificationsEntry-level role; 1+ years in bid management, campaign management, or digital media preferred but not requiredRelevant experience or internships in digital operationsUnderstanding of media planning elementsProficiency in Microsoft OfficeStrong analytical and mathematical skillsExcellent communication and writing skillsOrganizational skills for managing campaign detailsAdditional InformationWe celebrate diversity and foster an inclusive environment, supporting all identities and intersectionalities. Our benefits include medical, dental, vision, disability, 401K, parental leave, tuition reimbursement, and flexible time off. For accommodations or assistance, contact USMSTACompliance@publicis.com.All information is confidential per EEO guidelines.#LI-VA1 #J-18808-Ljbffr