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- Tasks: Lead and build the sales function for a disruptive RTD cocktail brand.
- Company: Join Mixtons, a fast-growing brand shaking up the Ready-to-Drink market.
- Benefits: Enjoy hybrid working, equity options, and a competitive salary with bonuses.
- Why this job: Be part of an innovative team with direct influence on product development and growth.
- Qualifications: 5-7 years in FMCG sales, ideally in alcohol, with strong leadership skills.
- Other info: This is a hands-on role perfect for self-driven, entrepreneurial candidates.
The predicted salary is between 45000 - 105000 £ per year.
Head of Sales – SW London-Based (Hybrid working)
Up to £75,000 Base + Bonus Scheme + Equity Options
Anderson Cole Group are partnering with Mixtons , a fast-growing Ready-to-Drink (RTD) cocktail brand that’s disrupting the industry. As the company continues its mission to become a leader in the RTD market, we’re looking for a Head of Sales to build and lead their sales function from the ground up. This is an incredible opportunity to play a pivotal role in the company’s growth and success.
What’s the Role?
As Head of Sales , you will develop and execute a strategic sales plan to drive growth across both off-trade and on-trade channels. Reporting directly to the co-founders, you’ll be responsible for:
- Developing and executing a sales strategy that drives growth across off-trade and on-trade channels
- Securing listings with major grocery retailers, with a target to secure a key listing by 2025
- Building and scaling the sales team, creating a strong foundation for future growth
- Collaborating with the marketing team to align promotional efforts with sales objectives
- Direct input into New Product Development (NPD), using market feedback and trends
- Exploring new markets and international export opportunities
- Acting as a brand ambassador for Mixtons’ values and challenger mindset
This is a hands-on, high-impact role that will require you to get involved in every aspect of sales and lead from the front.
Why Join the Team?
- Autonomy & Ownership : Shape and lead the sales function from scratch
- Equity Stake : Up to 1% equity in the business, vested over 4 years
- Exciting Growth Opportunity : Be part of a fast-growing challenger brand set to disrupt the RTD market
- Innovation-Driven Culture : Direct influence on NPD and strategic initiatives
Who Are We Looking For?
The ideal candidate will be a self-driven, entrepreneurial sales leader with:
- 5-7 years of sales experience in FMCG, ideally with experience in the alcohol sector
- Proven track record of securing listings and driving revenue growth with major grocery retailers
- Experience in both corporate and challenger brands (2-3 years in each)
- Strong leadership, relationship management, and negotiation skills
- Ability to build and scale a sales department from the ground up
- Hands-on, results-focused approach with strong commercial acumen
You should be proactive, driven, and ready to roll up your sleeves to take on this career-defining opportunity.
If you're ready to make an impact and help lead Mixtons to new heights, apply now.
Head of Sales employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Research Mixtons thoroughly before your interview. Understand their product offerings, market position, and recent developments in the RTD cocktail industry. This knowledge will help you demonstrate your genuine interest and ability to contribute to their growth.
✨Tip Number 2
Network with professionals in the FMCG and alcohol sectors. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights into the company and its culture.
✨Tip Number 3
Prepare specific examples of how you've successfully secured listings with major grocery retailers in the past. Highlight your negotiation skills and any innovative strategies you used to drive revenue growth.
✨Tip Number 4
Showcase your leadership style and how you plan to build and scale a sales team. Be ready to discuss your approach to fostering a collaborative environment and aligning sales efforts with marketing initiatives.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in FMCG and the alcohol sector. Emphasize your achievements in securing listings and driving revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your entrepreneurial spirit and leadership skills. Explain how your background aligns with Mixtons' mission and how you can contribute to their growth.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and execute strategic sales plans. Provide examples of how you've successfully built and scaled sales teams in the past.
Highlight Your Relationship Management Skills: Discuss your experience in building relationships with major grocery retailers and your negotiation skills. This is crucial for securing listings and driving sales growth.
How to prepare for a job interview at Mixtons
✨Showcase Your Sales Strategy Skills
Prepare to discuss your approach to developing and executing a sales strategy. Highlight specific examples from your past experience where you successfully drove growth in both off-trade and on-trade channels.
✨Demonstrate Your Negotiation Prowess
Since securing listings with major grocery retailers is crucial, be ready to share your negotiation tactics. Discuss any successful deals you've closed and how you overcame challenges during the process.
✨Emphasize Leadership Experience
As this role involves building and scaling a sales team, illustrate your leadership style. Share experiences where you led a team to achieve significant results and how you fostered a collaborative environment.
✨Align with Company Values
Research Mixtons and understand their brand values and challenger mindset. Be prepared to articulate how your personal values align with theirs and how you can act as a brand ambassador.
