Seo Specialist

As an SEO Specialist at TÜV SÜD, you’ll play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the charge in optimizing website and e-commerce content to drive organic growth, elevate the user experience, and turn visits into valuable conversions. Your work will directly contribute to making TÜV SÜD’s digital presence as strong and trusted as its reputation in the real world. Main Duties and Responsibilities: * SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions. * SEO Strategy: Develop and execute holistic SEO strategies, including both OnPage and OffPage elements, aligned with business goals. * Keyword Analysis: Design and implement keyword strategies tailored to target audiences and map them to content plans and briefings that reflect the customer journey. * Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring existing content meets SEO best practices and delivers measurable value. * Performance: Monitor SEO performance and key metrics (e.g., rankings, traffic, conversions), translate insights into actionable recommendations, and drive continuous optimization to boost organic visibility and business impact. * Collaboration: Collaborate cross-functionally with content cr…