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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join a top iGaming operator based in London, thriving in international markets.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a passionate team making a real impact in the online gaming industry.
- Qualifications: 5+ years in senior SEO roles, preferably in Online Gaming or Sports Betting.
- Other info: Familiarity with SEO tools and excellent communication skills are essential.
The predicted salary is between 43200 - 72000 £ per year.
BettingJobs is working with a leading iGaming operator in international markets with offices in London. They are looking for a Head of SEO to join their team.
Responsibilities:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Requirements:
- Must have experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 5 years’ experience working in a senior SEO position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Head of SEO employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Network with professionals in the iGaming and sports betting industry. Attend relevant conferences or webinars to meet potential colleagues and learn about the latest trends in SEO specific to this sector.
✨Tip Number 2
Showcase your expertise by sharing insights on SEO strategies through social media or a personal blog. This not only demonstrates your knowledge but also helps you connect with others in the field.
✨Tip Number 3
Familiarise yourself with the specific challenges and opportunities within the online gaming sector. Understanding the nuances of SEO in this industry will give you an edge during interviews.
✨Tip Number 4
Prepare to discuss your previous successes in driving revenue through SEO. Be ready to provide examples of how your strategies have positively impacted past employers, especially in similar roles.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the online gaming or sports betting industry. Use specific examples of past successes to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming sector. Mention how your skills align with the responsibilities listed in the job description, and express your enthusiasm for contributing to the company's success.
Highlight Technical Skills: Since the role requires knowledge of Technical SEO, ensure you mention your familiarity with tools like Google Search Console, Google Analytics, and other SEO tools such as Ahrefs and SEMrush. Provide examples of how you've used these tools effectively.
Showcase Communication Skills: Given the importance of communication in this role, include examples of how you've successfully collaborated with teams or reported on campaign progress. This will demonstrate your ability to work well with others and convey complex information clearly.
How to prepare for a job interview at LinkedIn
✨Showcase Your SEO Expertise
Make sure to highlight your experience in the online gaming or sports betting industry. Be prepared to discuss specific SEO strategies you've implemented in previous roles and how they contributed to revenue growth.
✨Demonstrate Technical Knowledge
Since the role requires a solid understanding of Technical SEO, brush up on key concepts like pagespeed optimisation, robots.txt, and sitemap.xml. Be ready to explain how you have used these elements to improve website performance.
✨Prepare for Reporting Questions
Expect questions about how you report on SEO campaign progress. Familiarise yourself with tools like Google Search Console and Google Analytics, and be ready to discuss how you use data to inform your strategies.
✨Communicate Clearly
Excellent communication skills are essential for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex SEO concepts. This will help demonstrate your ability to work effectively with both technical and non-technical teams.
