Head of SEO

Job Title: Head of SEO Location: London – Hybrid About GIMO: Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.About Netbet Brand: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.Duties and Responsibilities:Help drive increased revenue through effective use of SEOWork with SEO department and Vice President to plan SEO strategiesInternal and External reporting on the progress of campaignsResponsibility for managing link building activities and achieve weekly set link targets.Managing Technical SEO Audits.Managing On Page SEO of the clients’ websitesManaging blog strategies together with the content departmentWork on Link Building/Off Page SEO campaignsImprove the visibility, design, content, conversion and engagement of all websitesPerson Specifications:Experience in a similar role within Online Gaming/Casino or Sports Betting Industry.Have at least 10 years’ experience working in a senior SEO position, with minimum 2-4 years in a senior leadership position.Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)Be familiar with use of Google Search Console and Google AnalyticsBe familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrushHave excellent communication skills, both written and spokenAdditional SEO qualifications are beneficial.Our generous benefits package includes:Hybrid workingPrivate Health InsuranceEmployee WellbeingLearning and Development ProgrammesStaff social engagement activities“GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.’