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For Companies At a Glance
- Tasks: Lead product marketing strategy, craft narratives, and drive go-to-market plans.
- Company: Join a rapidly scaling company focused on innovative procurement solutions.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making an impact.
- Qualifications: 10+ years in product marketing with strong leadership and analytical skills required.
- Other info: Ideal for those passionate about tech and eager to shape product success.
The predicted salary is between 54000 - 84000 £ per year.
Reporting to the CMO, you will lead our product marketing strategy, crafting compelling narratives and driving go-to-market plans to achieve business growth, while collaborating with cross-functional teams and managing a small team of product marketers. While this is a senior role, the ideal candidate will need to be hands-on and willing to execute both strategically and tactically as the company is scaling rapidly.
Key Responsibilities:
- Product positioning and differentiation: Leading efforts to define and refine the unique value propositions of our products and solutions, ensuring they stand out in the market and resonate with target customers.
- Competitive analysis: Conducting in-depth analysis of competitors’ products, pricing strategies, and marketing tactics to identify areas of opportunity and inform product positioning and messaging.
- Product messaging: Crafting clear, compelling, and consistent messaging across all marketing channels and materials to effectively communicate our products’ value propositions.
- Product launch strategy: Developing strategies for successful product launches, including setting launch timelines, coordinating with internal teams, and implementing go-to-market plans to drive adoption.
- Customer insights and feedback: Gathering and analysing customer feedback, market research data, and user insights to understand customer needs, preferences, and pain points, and use this information to inform product marketing strategies and product roadmap decisions.
- Sales enablement: Creating sales enablement materials such as product collateral and sales decks to educate our Sales teams and support Sales efforts.
- Tracking performance: Establishing key performance indicators (KPIs) and metrics to track the effectiveness of product marketing efforts. Using this data to inform future tweaks to strategies.
- Pricing strategy: Partner with pricing teams to develop and refine pricing strategies to ultimately improve revenue and profitability.
- Cross-Functional Collaboration: Working closely with colleagues in marketing, product management, sales and customer success teams. Organize and coordinate with stakeholders to ensure launch readiness. Ensure seamless product launches and ongoing product support.
- Team management: Manage a small team of product marketers to deliver against targets, ensuring they have the guidance and support needed to help them achieve their potential and deliver even more value within their roles.
Skills and Qualifications:
- Experience: 10+ years’ experience in product marketing, ideally with a track record of success in a similar role.
- Industry Knowledge: Deep understanding of the procurement function and target market, i.e. senior procurement professionals in large enterprises as well as knowledge of the global procuretech landscape.
- Leadership: Strong people management skills, with the ability to motivate and inspire a team.
- Strategic Thinking: Ability to develop and execute effective marketing strategies.
- Communication: Excellent communication and interpersonal skills, with the ability to effectively communicate with both technical and non-technical audiences.
- Analytical Skills: Ability to analyze data and identify trends to inform marketing decisions.
- Technical Skills: Familiarity with marketing technologies and tools, including interest or experience in AI tools to support content creation.
- Education: A Bachelor's degree in marketing, business, or a related field is desirable.
Director of Product Marketing employer: Job Traffic
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product Marketing
✨Tip Number 1
Network with professionals in the procurement and product marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us are looking for in a candidate.
✨Tip Number 2
Familiarise yourself with our products and the unique value propositions we offer. Understanding our market positioning will allow you to speak confidently about how you can contribute to our product marketing strategy during interviews.
✨Tip Number 3
Prepare to discuss your experience with competitive analysis and product launches. Be ready to share specific examples of how you've successfully positioned products in the market and driven adoption, as this is crucial for the role.
✨Tip Number 4
Showcase your leadership skills by discussing how you've managed teams in the past. Highlight your ability to motivate and inspire others, as well as how you've collaborated with cross-functional teams to achieve business goals.
We think you need these skills to ace Director of Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially any leadership roles. Emphasise your achievements in crafting product narratives and driving go-to-market strategies.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the procurement function and how your experience aligns with the company's goals. Mention specific examples of successful product launches or marketing strategies you've implemented.
Highlight Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform marketing decisions. Discuss any tools or technologies you've used for market analysis or performance tracking.
Showcase Leadership Experience: As this is a senior role, it's crucial to demonstrate your leadership capabilities. Provide examples of how you've managed teams, motivated colleagues, and collaborated with cross-functional teams to achieve business objectives.
How to prepare for a job interview at Job Traffic
✨Showcase Your Strategic Thinking
As a Director of Product Marketing, you'll need to demonstrate your ability to develop and execute effective marketing strategies. Prepare examples from your past experiences where you successfully crafted a product positioning strategy or led a go-to-market plan.
✨Highlight Your Leadership Skills
This role involves managing a small team of product marketers. Be ready to discuss your leadership style and provide specific instances where you've motivated and inspired your team to achieve targets.
✨Demonstrate Industry Knowledge
Familiarise yourself with the procurement function and the global procuretech landscape. During the interview, reference current trends and challenges in the industry to show that you understand the market and can effectively position products.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills, particularly regarding how you track performance and use data to inform marketing decisions. Be prepared to discuss key performance indicators (KPIs) you've established in previous roles and how they influenced your strategies.
