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- Tasks: Lead and optimise digital marketing campaigns across Google Ads, Bing Ads, and social media.
- Company: Join AirAdvisor, a fast-growing startup revolutionising air travel compensation for customers worldwide.
- Benefits: Enjoy remote work flexibility, paid time off, performance bonuses, and professional growth opportunities.
- Why this job: Make a significant impact in a dynamic team while driving innovation in InsurTech and TravelTech.
- Qualifications: Strong experience in performance marketing with expertise in Google Ads and data analytics required.
- Other info: Work independently in a supportive international team and enjoy a culture that values collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world.
About Us: At AirAdvisor, we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. We have successfully processed over 450,000 claims for clients from 221 countries, earning a 4.6-star rating from 22,000+ reviews. Currently operating in 20 languages, AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion.
About The Role: We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.
What You Bring:
- Strong experience in performance marketing, growth roles, or digital consumer brands
- Expertise in Google Ads, Bing Ads, and Social Media Ads
- Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Experience in A/B testing, multivariate experiments, and campaign optimization
- Proven ability to manage paid acquisition campaigns and budgets
- Data-driven mindset with a focus on growth, ROAS, and ROI
- Strong understanding of competitor analysis, localization, and content development best practices
- Ability to not only design performance marketing solutions but also execute them successfully
- Ability to transform complex ideas into clear and compelling narrative
- Strategic thinker with logical and data-driven approaches to work and business
- Fluency in English
What You Will Do:
- Develop and execute performance marketing strategies to drive customer acquisition, retention, and revenue growth
- Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
- Oversee display, programmatic advertising, and retargeting strategies
- Manage affiliate marketing channels and partnerships
- Optimize email marketing and retargeting campaigns to enhance customer journeys
- Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
- Track and analyze campaign performance using tools like Google Analytics
- Use data insights to optimize campaigns, reallocate budgets, and refine creatives
- Conduct A/B and multivariate testing to improve ad performance and conversion rates
- Collaborate with creative and cross-functional teams to develop high-performing campaigns
- Evaluate and implement marketing tools and automation for efficiency and scalability
- Stay updated on industry trends and experiment with new channels and tactics
- Present performance reports to leadership, highlighting wins and opportunities
- Directly cooperate with the CEO
Self-aware, honest, and able to take responsibility for mistakes while driving continuous improvement. Result-oriented, with a proven ability to deliver fast and make a significant impact on product growth. Exceptional problem-solving skills and creative thinking abilities. Independence: Ability to act as a universal player, capable of working independently without constant supervision. Speed: Result-oriented, with a focus on delivering fast and making an immediate impact. Devotion: Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve goals. Excellent communication skills, with the ability to articulate complex ideas clearly and concisely.
Why You’ll Love Working With Us:
- Remote-first culture with flexible start and end times
- Paid Time Off & Public Holidays – because work-life balance matters
- Annual pay review and performance-based bonuses
- Professional Growth Opportunities – work on global expansion and new market entry
- Dynamic work and a chance to learn how to utilize your skills in an absolutely new way
- Supportive Team Culture – Work with smart, passionate, and friendly colleagues who value collaboration
- International Team - our colleagues are located in 10 countries around the globe
If you’re ready to take on a high-impact role in a fast-growing company, apply now and let’s redefine air travel compensation together!
Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in B2C and D2C sectors. This knowledge will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Prepare to discuss specific metrics from your previous campaigns, such as ROAS and CPA. Being able to share concrete examples of your successes will demonstrate your data-driven mindset.
✨Tip Number 3
Network with professionals in the performance marketing field, particularly those who have experience with Google Ads and social media platforms. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams by preparing examples of past projects where you worked closely with creatives or other departments. This will highlight your teamwork skills, which are crucial for this role.
We think you need these skills to ace Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)
Some tips for your application 🫡
Highlight Your Achievements: In your CV, focus on quantifiable results from your previous campaigns. Use absolute numbers or percentages to showcase revenue increases, customer acquisition rates, and improvements in CPA/CAC or ROAS.
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Emphasise your experience with Google Ads, Bing Ads, and social media advertising, as well as any relevant B2C, D2C, or B2B2C experience.
Showcase Your Data Skills: Demonstrate your proficiency with analytics tools like Google Analytics. Include examples of how you've used data insights to optimise campaigns and improve performance metrics.
Express Your Passion for Innovation: Convey your enthusiasm for working in a fast-growing startup environment. Highlight your ability to think strategically and creatively, and your eagerness to contribute to innovative marketing solutions.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Achievements
Make sure to highlight specific results from your previous campaigns, such as revenue increases or reduced costs. Use absolute numbers or percentages to demonstrate your impact clearly.
✨Be Data-Driven
Prepare to discuss how you've used data analytics tools like Google Analytics to inform your marketing strategies. Be ready to explain how you track and optimise campaign performance based on data insights.
✨Understand the Company’s Vision
Familiarise yourself with AirAdvisor's mission and recent achievements. Showing that you understand their goals and how your skills can contribute will set you apart from other candidates.
✨Prepare for Technical Questions
Expect questions about PPC strategies, A/B testing, and campaign optimisation. Brush up on your knowledge of Google Ads, Bing Ads, and social media advertising to confidently answer technical queries.
