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For Companies At a Glance
- Tasks: Drive digital marketing strategy and optimise online platforms for lead generation and sales.
- Company: Join an evolving manufacturer with a focus on innovation and growth.
- Benefits: Enjoy free parking, a contributory pension, and discounts at retailers and cinemas.
- Why this job: Be part of a dynamic team that values creativity and offers impactful work in digital marketing.
- Qualifications: Ideal candidates are graduates with 3-5 years of B2B digital marketing experience.
- Other info: Experience with Hubspot and strong CMS skills are a plus.
The predicted salary is between 24000 - 36000 £ per year.
Salary: up to £30K per annum. Free parking. Contributory pension. Employee assistance programme. Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer. In this role, you will develop and drive the digital marketing strategy to optimise brand awareness & trial, the online UX and customer targeting to deliver lead generation & Ecommerce sales targets.
Responsibilities:
- Develop the digital marketing strategy and digital mid-term business plan.
- Develop our online platforms to achieve commercial targets.
- Measure and report our digital marketing return on investment.
Specific Responsibilities:
- Create digital marketing strategic plans (supported by manager).
- Plan and execute all multi-channel brand and tactical campaigns to achieve lead generation targets.
- Manage and develop our website (UX and online journey).
- Manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
- Manage and further develop our CRM systems and marketing automation capabilities.
- Optimise the potential from our social media presence.
- Optimise the awareness & engagement from our online internal communications.
- Develop and implement a calendar of content – campaigns, social media and mobile app.
- Identify new and creative growth strategies through digital marketing.
- Measure and report on performance and assess against goals (ROI and KPIs).
- Conduct any other duties as requested within the scope of your knowledge, skills and ability.
Core Measurements:
- Targeted online sales of x per annum.
- Targeted lead generation of x per annum.
- Targeted internal communications engagement of x.
- Targeted social followers & engagement of x.
- Targeted digital ROI of x.
Essential Qualifications / Experience / Certifications:
- Graduate calibre with appropriate marketing qualifications.
- At least 3-5 years of B2B Digital marketing experience.
- Experience of marketing automation & CRM (Hubspot experience an advantage).
- Strong CMS experience and management of company website.
- A social media native used to managing and developing corporate platforms.
- IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
- Excellent verbal and written communication skills.
- Ability to build relationships with internal and external parties at all levels.
- An independent operator, able to use initiative, predict & solve problems.
- Organised with a high level of attention to detail and excellent project management skills.
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B contexts. This will not only help you understand the role better but also allow you to discuss relevant strategies during your interview.
✨Tip Number 2
Showcase your experience with marketing automation tools like HubSpot. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your hands-on expertise.
✨Tip Number 3
Prepare examples of how you've optimised online user experiences and increased engagement on social media platforms. Highlighting these successes can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the digital marketing field, particularly those who have experience in B2B environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B environments. Emphasise your skills in managing online platforms, CRM systems, and marketing automation tools like Hubspot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific strategies you would implement to enhance their digital marketing efforts and how your past experiences align with their needs.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or improvements in ROI. This will demonstrate your ability to meet the company's targets.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a Digital Marketing Executive.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing. Be prepared to discuss your experience with marketing automation, CRM systems, and any specific platforms like Hubspot that you have used.
✨Demonstrate Your Strategic Thinking
Since the role involves developing a digital marketing strategy, come ready with examples of strategies you've implemented in the past. Highlight how these strategies led to measurable results, such as increased lead generation or improved ROI.
✨Prepare for Technical Questions
Expect questions about your experience with website management and CMS platforms. Be ready to explain how you've optimised user experience and online journeys in previous roles, as this is crucial for the position.
✨Emphasise Your Communication Skills
As the role requires excellent verbal and written communication skills, prepare to discuss how you've effectively communicated with both internal teams and external stakeholders. Share examples of successful campaigns where your communication played a key role.
