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For Companies At a Glance
- Tasks: Drive digital marketing strategy and optimise online platforms for lead generation and sales.
- Company: Join an evolving manufacturer with a focus on innovation and growth.
- Benefits: Enjoy free parking, a contributory pension, and discounts at retailers and cinemas.
- Why this job: Be part of a dynamic team that values creativity and offers impactful work in digital marketing.
- Qualifications: Ideal candidates are graduates with 3-5 years of B2B digital marketing experience.
- Other info: Opportunity to manage exciting projects and develop your skills in a supportive environment.
The predicted salary is between 24000 - 36000 £ per year.
Salary: up to £30K per annum. Free parking. Contributory pension. Employee assistance programme. Employee benefits – discount scheme for retailers/cinema etc.
Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer. In this role, you will develop and drive the digital marketing strategy to optimise brand awareness & trial, the online UX and customer targeting to deliver lead generation & Ecommerce sales targets.
Responsibilities:
- Develop the digital marketing strategy and digital mid-term business plan.
- Develop our online platforms to achieve commercial targets.
- Measure and report our digital marketing return on investment.
Specific Responsibilities:
- Create digital marketing strategic plans (supported by manager).
- Plan and execute all multi-channel brand and tactical campaigns to achieve lead generation targets.
- Manage and develop our website (UX and online journey).
- Manage and develop our Ecommerce platform (in line with Europe) to achieve sales targets.
- Manage and further develop our CRM systems and marketing automation capabilities.
- Optimise the potential from our social media presence.
- Optimise the awareness & engagement from our online internal communications.
- Develop and implement a calendar of content – campaigns, social media and mobile app.
- Identify new and creative growth strategies through digital marketing.
- Measure and report on performance and assess against goals (ROI and KPIs).
- Conduct any other duties as requested within the scope of your knowledge, skills and ability.
Core Measurements:
- Targeted online sales of x per annum.
- Targeted lead generation of x per annum.
- Targeted internal communications engagement of x.
- Targeted social followers & engagement of x.
- Targeted digital ROI of x.
Essential Qualifications / Experience / Certifications:
- Graduate calibre with appropriate marketing qualifications.
- At least 3-5 years of B2B Digital marketing experience.
- Experience of marketing automation & CRM (Hubspot experience an advantage).
- Strong CMS experience and management of company website.
- A social media native used to managing and developing corporate platforms.
- IT skills (Microsoft Office Applications – Word, Excel, PowerPoint).
- Excellent verbal and written communication skills.
- Ability to build relationships with internal and external parties at all levels.
- An independent operator, able to use initiative, predict & solve problems.
- Organised with a high level of attention to detail and excellent project management skills.
Digital Marketing Executive employer: Elevation Recruitment Group
Contact Detail:
Elevation Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B contexts. This will not only help you understand the role better but also allow you to discuss relevant strategies during your interview.
✨Tip Number 2
Showcase your experience with marketing automation tools, particularly Hubspot, as this is a key requirement for the role. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Tip Number 3
Prepare examples of how you've successfully developed and executed digital marketing strategies in the past. Highlight your ability to measure ROI and KPIs, as this will demonstrate your analytical skills.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who have experience in B2B environments. This can provide valuable insights and potentially lead to referrals that could strengthen your application.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in B2B environments. Emphasise your skills in strategy development, CRM management, and online platform optimisation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific strategies you would implement to enhance their digital presence and achieve lead generation targets.
Showcase Relevant Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or improvements in ROI. This will demonstrate your ability to deliver results and meet commercial targets.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role that requires excellent communication skills.
How to prepare for a job interview at Elevation Recruitment Group
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially in B2B. Be prepared to discuss your experience with marketing automation tools and CRM systems, particularly Hubspot, as this will demonstrate your technical proficiency.
✨Prepare for Strategy Discussions
Since the role involves developing a digital marketing strategy, think about past experiences where you successfully created or contributed to a marketing plan. Be ready to share specific examples of how you measured ROI and achieved commercial targets.
✨Demonstrate Your Creativity
The company is looking for someone who can identify new and creative growth strategies. Prepare to discuss innovative campaigns you've executed in the past and how they impacted brand awareness and engagement.
✨Highlight Your Project Management Skills
With responsibilities including managing the website and eCommerce platform, it's crucial to showcase your project management abilities. Discuss how you organise tasks, manage timelines, and ensure attention to detail in your previous roles.
