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- Tasks: Lead marketing for payments solutions, focusing on small business needs and go-to-market strategies.
- Company: Sage simplifies money management for small businesses, leveraging AI to enhance efficiency.
- Benefits: Enjoy flexible hybrid work, comprehensive health coverage, and paid volunteer days.
- Why this job: Shape the future of small business payments and help entrepreneurs thrive with innovative solutions.
- Qualifications: Experience in product marketing, especially in fintech or B2B SaaS, with strong communication skills.
- Other info: Join a top-rated workplace recognised for innovation and diversity.
The predicted salary is between 43200 - 72000 £ per year.
At Sage, we're on a mission to radically simplify how small businesses manage their money, starting with how they get paid. We're looking for a Senior Product Marketing Manager to lead marketing for our Payments solutions in the Small Business segment. Reporting to the Head of Product Marketing for Small Business, this role is perfect for someone who's passionate about small business, wants to disrupt the status quo with bold thinking and deep customer empathy.
What You'll Do
As the small business PMM focused on payments, you'll own the go-to-market strategy for our payments and expenses workflows, ensuring we meet the evolving needs of small business owners around cash flow, invoicing, and getting paid faster. You'll uncover insights through customer and market research, and use those insights to craft compelling positioning, messaging, and launch strategies. You'll collaborate closely with Product, GTM, and Commercial teams to bring new payment features to market and drive adoption. From developing value propositions that clearly articulate our differentiators to influencing product roadmaps that help our teams win, you'll be the voice of the customer and the market inside Sage.
Location - Hybrid, 3 days per week out of our London or Newcastle office.
Key Responsibilities
- Lead research to understand how small businesses manage payments and identify market opportunities.
- Develop differentiated messaging and positioning for our payments offerings.
- Drive launch planning and go-to-market strategies for new features, integrations, and regions.
- Collaborate with cross-functional teams to align product strategy and marketing execution.
- Build and maintain a portfolio of enablement and thought leadership content.
- Measure and optimize product marketing effectiveness.
What We're Looking For:
- Experience in Product Marketing, ideally in fintech, B2B SaaS, or payments.
- Strong grasp of the payments ecosystem invoicing, processing, reconciliation, or cash flow solutions.
- A strategic thinker who's customer-obsessed and passionate about elevating the small business experience.
- Proven track record in go-to-market execution, competitive positioning, and influencing cross-functional teams.
- Excellent communicator with strong stakeholder management skills and a bias for action.
- Curious, adaptable, and excited by the challenge of building and scaling products in a fast-paced environment.
Your benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Why Join Us?
This is more than a marketing role-it's an opportunity to shape the future of small business payments. If you're looking to challenge convention, move quickly, and help millions of entrepreneurs thrive, we'd love to hear from you.
Senior Product Marketing Manager, Payments employer: VERCIDA
Contact Detail:
VERCIDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, Payments
✨Tip Number 1
Familiarise yourself with the payments ecosystem, especially in the context of small businesses. Understanding how invoicing, processing, and cash flow solutions work will give you a significant edge during interviews.
✨Tip Number 2
Showcase your experience in go-to-market strategies by preparing examples of successful product launches you've led. Be ready to discuss how you identified market opportunities and crafted compelling messaging.
✨Tip Number 3
Network with professionals in the fintech and B2B SaaS sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage in discussions with us.
✨Tip Number 4
Demonstrate your customer obsession by preparing to share how you've used customer feedback to influence product development and marketing strategies. This will resonate well with our focus on deep customer empathy.
We think you need these skills to ace Senior Product Marketing Manager, Payments
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, particularly in fintech or payments. Use specific examples that demonstrate your understanding of the payments ecosystem and your ability to drive go-to-market strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for small businesses and how you can contribute to Sage's mission. Mention your strategic thinking and customer-obsessed mindset, and provide examples of how you've successfully influenced cross-functional teams in the past.
Showcase Your Research Skills: Highlight any experience you have with market research and customer insights. Discuss how you've used data to inform product positioning and messaging, as this is crucial for the role.
Prepare for Potential Questions: Think about how you would approach the challenges mentioned in the job description. Be ready to discuss your strategies for developing differentiated messaging and driving launch planning during interviews.
How to prepare for a job interview at VERCIDA
✨Understand the Payments Ecosystem
Before your interview, make sure you have a solid grasp of the payments ecosystem, including invoicing, processing, and cash flow solutions. This knowledge will help you demonstrate your expertise and show that you're well-prepared for the role.
✨Showcase Your Customer Empathy
As a Senior Product Marketing Manager, being customer-obsessed is crucial. Prepare examples of how you've used customer insights to shape marketing strategies or product features in the past. This will highlight your ability to connect with small business owners and understand their needs.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration with various teams. Be ready to discuss your experience working with cross-functional teams and how you've influenced product roadmaps or marketing execution. Highlight specific instances where your collaboration led to successful outcomes.
✨Demonstrate Strategic Thinking
The interviewers will be looking for a strategic thinker. Prepare to discuss how you've developed go-to-market strategies in previous roles. Use concrete examples to illustrate your thought process and how you align marketing efforts with business goals.
