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- Tasks: Lead marketing for payments solutions, focusing on small business needs and go-to-market strategies.
- Company: Sage simplifies money management for small businesses, leveraging AI for efficiency.
- Benefits: Enjoy flexible hybrid work, comprehensive health coverage, and paid volunteer days.
- Why this job: Shape the future of small business payments and help entrepreneurs thrive.
- Qualifications: Experience in product marketing, especially in fintech or B2B SaaS, is essential.
- Other info: Join a top-rated workplace and be part of a diverse, innovative team.
The predicted salary is between 43200 - 72000 £ per year.
At Sage, we're on a mission to radically simplify how small businesses manage their money, starting with how they get paid. We're looking for a Senior Product Marketing Manager to lead marketing for our Payments solutions in the Small Business segment. Reporting to the Head of Product Marketing for Small Business, this role is perfect for someone who's passionate about small business, wants to disrupt the status quo with bold thinking and deep customer empathy.
As the small business PMM focused on payments, you'll own the go-to-market strategy for our payments and expenses workflows, ensuring we meet the evolving needs of small business owners around cash flow, invoicing, and getting paid faster. You'll uncover insights through customer and market research, and use those insights to craft compelling positioning, messaging, and launch strategies.
You'll collaborate closely with Product, GTM, and Commercial teams to bring new payment features to market and drive adoption. From developing value propositions that clearly articulate our differentiators to influencing product roadmaps that help our teams win, you'll be the voice of the customer and the market inside Sage.
Location - Hybrid, 3 days per week out of our London or Newcastle office.
Key Responsibilities
- Lead research to understand how small businesses manage payments and identify market opportunities.
- Develop differentiated messaging and positioning for our payments offerings.
- Drive launch planning and go-to-market strategies for new features, integrations, and regions.
- Collaborate with cross-functional teams to align product strategy and marketing execution.
- Build and maintain a portfolio of enablement and thought leadership content.
- Measure and optimize product marketing effectiveness.
What We're Looking For:
- Experience in Product Marketing, ideally in fintech, B2B SaaS, or payments.
- Strong grasp of the payments ecosystem invoicing, processing, reconciliation, or cash flow solutions.
- A strategic thinker who's customer-obsessed and passionate about elevating the small business experience.
- Proven track record in go-to-market execution, competitive positioning, and influencing cross-functional teams.
- Excellent communicator with strong stakeholder management skills and a bias for action.
- Curious, adaptable, and excited by the challenge of building and scaling products in a fast-paced environment.
Your benefits (Only Applicable for UK Based Roles)
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Why Join Us?
This is more than a marketing role-it's an opportunity to shape the future of small business payments. If you're looking to challenge convention, move quickly, and help millions of entrepreneurs thrive, we'd love to hear from you.
Contact Detail:
VERCIDA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager, Payments
✨Tip Number 1
Familiarise yourself with the latest trends in the payments ecosystem. Understanding how small businesses manage payments and cash flow will help you speak their language and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the fintech and B2B SaaS sectors. Attend industry events or webinars to connect with others who share your passion for small business solutions, which can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific go-to-market strategies you've successfully executed in the past. Be ready to share examples of how you've influenced cross-functional teams and driven product adoption, as this will showcase your strategic thinking.
✨Tip Number 4
Research Sage's current products and marketing strategies. Understanding their offerings and how they position themselves in the market will allow you to tailor your discussions and show that you're genuinely interested in contributing to their mission.
We think you need these skills to ace Senior Product Marketing Manager, Payments
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight your relevant experience in product marketing, especially within fintech or B2B SaaS.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in payments or related fields. Use specific examples of your achievements, such as successful go-to-market strategies or impactful messaging you've developed.
Write a Tailored Cover Letter: In your cover letter, express your passion for small businesses and how your skills align with Sage's mission. Highlight your customer-centric approach and any relevant insights you've gained from market research that could benefit the role.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application is well-written and free of errors. Use clear and concise language to demonstrate your ability to convey complex ideas effectively.
How to prepare for a job interview at VERCIDA
✨Understand the Payments Ecosystem
Make sure you have a solid grasp of the payments ecosystem, including invoicing, processing, and cash flow solutions. Be prepared to discuss how these elements impact small businesses and how your experience aligns with their needs.
✨Showcase Your Customer Empathy
Demonstrate your passion for small businesses by sharing examples of how you've used customer insights to drive marketing strategies. Highlight any research you've conducted that led to successful product positioning or messaging.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in collaborating with product, GTM, and commercial teams. Share specific examples of how you've influenced product roadmaps or marketing execution.
✨Highlight Your Go-To-Market Successes
Be prepared to talk about your track record in go-to-market execution. Discuss any successful launches you've led, the strategies you employed, and how you measured their effectiveness to optimise future campaigns.
