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- Tasks: Lead paid media strategies to boost revenue and optimise ROI for a healthcare ecommerce brand.
- Company: Join a pioneering online healthcare business dedicated to making wellness accessible and affordable.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and impactful projects.
- Why this job: Be part of a team that transforms lives through innovative healthcare solutions and cutting-edge technology.
- Qualifications: Experience in retail, ecommerce, or D2C marketing with a strong grasp of PPC strategies required.
- Other info: This role offers the chance to manage a multi-million pound budget and drive significant campaign success.
The predicted salary is between 36000 - 60000 £ per year.
We are delighted to be partnering with this leading online healthcare/wellness ecommerce business in their search for a Paid Media Manager / Performance Marketing Manager. Our client is committed to making healthcare easy to access, and easy to afford for everyone using cutting edge technology and empowering a standout team to do so.
To help with their continued growth they are searching for a Performance Marketing Manager with retail/ecommerce/D2C experience to drive acquisition, revenue and optimise ROI. The successful candidate will execute paid search strategy across Google Ads, Shopping, Microsoft Ads, and other relevant platforms (£multi-million spend). You’ll be responsible for managing a significant annual budget and ensuring that campaigns are high-performing and fully compliant.
The role:
- Manage a significant budget across search, shopping & PMAX
- Develop and implement data-led PPC strategies to improve CPA, ROAS, and customer lifetime value.
- Ensure all campaign activity adheres to policy guidelines
- Conduct regular A/B testing on product titles, images, ad copy, bidding strategies, and landing pages.
- Manage daily budgets, bid adjustments, audience targeting, and keyword strategies.
- Generate weekly and monthly performance reports with clear insights and recommendations.
This is an incredible opportunity to join a brand who are really making a difference to people's lives and would suit a candidate from an agency or in-house background. For more information please apply immediately.
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the healthcare and wellness sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the ecommerce and D2C space. Attend relevant webinars or local meetups to connect with others in the field. These connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised PPC campaigns in the past. Be ready to share metrics that showcase your success, such as improved CPA or ROAS, as this will highlight your expertise and suitability for the role.
✨Tip Number 4
Stay updated on the latest tools and technologies used in performance marketing. Being knowledgeable about platforms like Google Ads and Microsoft Ads will give you an edge and show that you're proactive about your professional development.
We think you need these skills to ace Performance Marketing Manager (, , United Kingdom)
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and required skills for the Performance Marketing Manager position. Tailor your application to highlight your relevant experience in retail, ecommerce, or D2C.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with managing significant budgets and executing paid media strategies. Provide specific examples of successful campaigns you've managed, focusing on metrics like CPA, ROAS, and customer lifetime value.
Showcase Analytical Skills: Since the role involves data-led PPC strategies, make sure to mention any analytical tools or methodologies you are familiar with. Discuss how you have used data to optimise campaigns and improve performance in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for making healthcare accessible. Mention why you want to work for this particular company and how you can contribute to their mission.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your Data-Driven Mindset
As a Performance Marketing Manager, you'll need to demonstrate your ability to develop and implement data-led PPC strategies. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past, focusing on metrics like CPA and ROAS.
✨Familiarise Yourself with Compliance Guidelines
Understanding policy guidelines is crucial for this role. Make sure you know the compliance requirements for platforms like Google Ads and Microsoft Ads. Bring up any relevant experiences where you ensured campaign adherence to these policies.
✨Prepare for A/B Testing Discussions
A/B testing is a key part of optimising performance. Be ready to talk about your experience with A/B testing on various elements such as ad copy, images, and landing pages. Highlight any successful tests that led to improved campaign performance.
✨Demonstrate Budget Management Skills
Since you'll be managing a significant budget, it's important to showcase your experience in budget management. Discuss how you've effectively allocated budgets across different campaigns and the impact it had on overall performance.
