Senior PPC Specialist

Our client is one of the world’s largest and fastest-growing EdTech companies, with a mission to empower educators and inspire learners across the globe. Backed by a top-tier private equity firm, they’re entering an exciting phase of scale, with over 1 million active subscribers and operations in 60+ markets.

The Opportunity

• Join a digital-first, mission-led organisation that’s transforming how teachers and students engage with educational content.
• Own the global Paid Search strategy across key markets, including the UK and US.
• Work directly with senior leadership in a flat, agile structure – real autonomy, no red tape.
• Play a pivotal role in shaping how the brand expands into high-opportunity markets like the US.
• Use your technical expertise to drive meaningful, measurable growth across core acquisition channels.

Responsibilities

• Strategic Ownership
  • Lead on the channel roadmap: structure, bidding models, audience strategy, and keyword segmentation.
  • Align PPC performance to broader business objectives (e.g., subscription growth, ROAS, CPA, LTV).
  • Design and implement testing frameworks for ad copy, bid strategies, and landing pages.
• Tactical Execution
  • Plan, build, and manage campaigns across Google Ads, Bing, and Performance Max.
  • Continuously optimise performance based on CTR, CPA, ROAS and conversion metrics.
  • Own campaign monitoring, daily optimisation, and performance reporting.
• Technical & Data-Led Decision Making
  • Confident with tracking setup, attribution models, and conversion funnels.
  • Analyse large data sets using Excel, pivot tables, and dashboards in Looker Studio.
  • Collaborate with data and product teams to integrate insights and refine strategy.
• Collaboration & Communication
  • Work cross-functionally with growth, product, and content teams.
  • Be the go-to PPC expert: make decisions, drive results, and champion best practices.
  • Communicate performance updates and growth plans to stakeholders at all levels.

Your Profile

• 3–4 years of hands-on PPC experience across Google Ads and Bing.
• Track record of owning and scaling campaigns with measurable impact.
• Expert in Google Ads, Bing Ads, GA4, GTM, and Looker Studio.
• Strong grasp of attribution models and performance marketing metrics.
• Proactive, curious, and excited by the challenge of being the sole PPC specialist.
• Passion for education and mission-led organisations is a plus.

What’s On Offer

• Join a purpose-driven business on a global growth journey.
• High autonomy, high impact role with strong leadership support.
• Flexible working with a remote-first culture and UK HQ.
• Generous benefits package including 33 days' annual leave (inclusive of bank holidays), Westfield Health, “Me” and charity days, enhanced family policies, and more.

How to Apply

For a confidential discussion about this opportunity, please contact Noel at Pivotal on 07442 527285 or email noel@pivotallondon.co.uk.

Pivotal is an equal opportunities employer. We encourage applications regardless of race, ethnicity, religion, gender, sexual orientation, disability, age, or any other protected status.