Omni Shopper Strategy Manager

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Personal Care Brand – Huge Growth Trajectory!

Are you a proven shopper or customer marketing manager with experience in FMCG?

The Advocate Group is partnered with a globally recognised Personal Care brand with huge growth plans! This business is present in over 50 markets and has a growing team of over 300 people globally. As Global Shopper Marketing Manager, you will be pivotal in growing category visibility and developing impactful omni-channel shopper marketing initiatives.

The Role:

• Be a thought leader in the business for Shopper Marketing and Consumer-centric thinking.
• Develop a Global Omnichannel Shopper Activation Strategy, delivering localised impact through occasion-led campaigns.
• Craft a winning store strategy (Perfect Omni-store) and empower the team and partners with its key principles and performance metrics.
• Equip local market teams with compelling materials, toolkits, and training for effective commercial and brand performance.
• Elevate shopper marketing with strategic insights that energise the Category Strategy, influencing portfolio, fixture, and Point-of-Purchase dynamics.
• Boost sales teams by tailoring Shopper strategies for engaging retailers on Category and Brand plans.
• Optimise omni-shopper marketing tactics ROI in collaboration with the Net Revenue Management team.

The Person:

• Currently a Shopper/Trade/Customer/Channel Marketing Manager in a Consumer Goods business.
• Experience working across multiple markets.
• Proven success in crafting and implementing omni-channel shopper marketing strategies.
• Effective influencing, both with internal stakeholders or externally with distributors or retailers
• Able to work in a multi-functional team and thrive in remote environments.

Get in touch with Erin Lewis at the Advocate Group or APPLY NOW to be considered for this exciting vacancy.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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