MAI Director (London)

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About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the worldu2019s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know itu2019s not easy, but if itu2019s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the worldu2019s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep u00A0 knowledge u00A0 we have of our clientsu2019 business
• confidence to u00A0 challenge u00A0 whatu2019s gone before
• the u00A0 support u00A0 to go further than we thought possible

We are a part of GroupM, WPPu2019s global media investment management company. Discover more on u00A0 wavemakerglobal.com , u00A0 Twitter u00A0 and u00A0 LinkedIn u00A0

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• Worldwide Hub London

Job Title

• MAI Director u2013 Audible Account (Amazon company)

Reporting to:

• Precision Client Lead u2013 Audible Account (Amazon company)

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JOB DESCRIPTION:

This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clientsu2019 businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the worldu2019s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.

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Wavemaker Worldwide Activation:

Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.

Agency Context:

Our clients in Worldwide Activation are split into 4 specialist category u00A0 hubs, this role will sit within the Entertainment category u00A0 hub u00A0 ( ents hub includes clients : Paramount, Viacom, Bungie Games, Riot, Sky). The client for this role is our newly acquired and Wavemaker worldwideu2019s largest client, Audible. The set up of each team is specific to the clientu2019s needs but is largely dependent on the scope of media channels.

Client Context:

Audible is Wavemaker Worldwideu2019s largest client and one of the worldu2019s favourite platforms for audio content, from podcasts to audio books to Audible Originals. Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.

Role Context:

As MAI Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava.

The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team. Specific support is needed on search/app-store campaigns and also social and display MAI activity. u00A0

Making use of platform knowledge and account management practices, youu2019ll ensure effective management of projects to brief, schedule and budget. Ultimately, youu2019ll work to deliver world class MAI campaigns which exceed clientu2019s expectations.

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Key Responsibilities:

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Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, team development, increased utilisation of the Global Hub, and overall progress of clients against the WM Search Maturity Framework.

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ABOUT YOU:

• Experience in performance media with a good level of expertise across paid search .
• Strong understanding of how search works within the performance and digital ecosystem.
• Deep e xperience with app download /mobile campaigns
• Working knowledge of best practices within search , social and display channels
• Strategic understanding of how performance media can be leveraged to drive business growth
• Good technical/operational ability in core platforms
• H ands-on experience in planning, buying and optimising across all channels is useful.
• Ability to set appropriate performance centric KPIs and evaluate activity against these and understand the role of secondary KPIs and how they support media activation.
• Excellent knowledge of key tracking solutions and MMPs such as Kochava or AppsFlyer
• Proven people management and leadership qualities.
• Ability to manage upwards as well as downwards.
• Possesses initiative and demonstrates resourcefulness.
• All academic backgrounds will be considered u2013 qualifications in maths, data, media of interest.
• Professional digital media/advertising qualifications will be of an advantage.
• Excellent organisational and communication skills.

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(Please note this is a UK based role and requires individuals to have the right to work in this location) #LI-Promoted u00A0 #J-18808-Ljbffr